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Alex de Carvalho: Corporate Storytelling

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Alex de Carvalho covered why visual storytelling is so effective. He provided a comprehensive review of how two disciplines; visual media and storytelling converge in our brain for maximum impact. His tips offered our audience actionable advice on how to develop a sound visual storytelling strategy. Alex presented at the Visual Storytelling Summit 2016.

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Alex de Carvalho: Corporate Storytelling

  1. 1. Corporate Storytelling Alex de Carvalho @alexdc
  2. 2. I grew up in the age of broadcast media
  3. 3. Professionals with degrees Space limitations Editors Publishing process Time constraints and deadlines Demographic targeting The characteristics of broadcast media
  4. 4. Marketing Public relations Journalism Communications Run by committees of people
  5. 5. Photoshopped advertising
  6. 6. Interruption Marketing
  7. 7. Marketing by template
  8. 8. Credit: Hugh MacLeod @gapingvoid
  9. 9. I had to unlearn what I had learned in business school! To practice social media,
  10. 10. Markets are relationships. Relationships are conversations. Conversations are stories.
  11. 11. Bruniquel Cave, France Neanderthal stalagmite rings 175,600 years ago
  12. 12. 11/11/16 15 Story > visual grammar > platforms © 2016 Visual Storytelling Institute LLC. All Rights Reserved.
  13. 13. A sense-making machine …
  14. 14. Stories connect the dots …
  15. 15. Joseph Campbell
  16. 16. Create Compelling Stories • Find your core and connect through your passions • It’s about your customers, not you: provide support • Use outside voices: videos and interviews • Ask people big questions, challenge them • Be real and be yourself: share your own dreams and challenges • Open the side door: “The Making Of” & “B-Roll”
  17. 17. Fastest growth occurs in visual-based channels 11/11/16 Story > visual grammar > platforms © 2016 Visual Storytelling Institute LLC. All Rights Reserved.
  18. 18. Wearables and connected cars and homes …
  19. 19. Augmented Reality
  20. 20. Virtual reality
  21. 21. Our attention span is dwindling 11/11/16 Story > visual grammar > platforms © 2016 Visual Storytelling Institute LLC. All Rights Reserved.

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