VisualMente Case Study Loyalty BlackBerry Users

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Loyalting BlackBerry® users, teaching them to get the most out of they Smartphone.

Submit to all users of BlackBerry® Spain, the new ‘BlackBerry Application World’®.

To achieve this, we develop the BlackBerry® Virtual Conference Centre, where was issue 24 hours of conferences, in four different conference room, during a whole day. The attendees were able to do questions to the BlackBerry® Experts which was answer at real time.

Moreover there existed an download BlackBerry® application area which was very useful for BlackBerry® users.

As well, the platform was open for the attendees during the live day, but also, during two months more, for the live users, and others that registered later.

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VisualMente Case Study Loyalty BlackBerry Users

  1. 1. Case Study: Loyalting Client: RIM - BlackBerry® BlackBerry® users Project: MasterClass 2009 > Challenge  Loyalting BlackBerry® users, teaching them to get the most out of they Smartphone.  Submit to all users of BlackBerry® Spain, the new ‘BlackBerry Application World’®. > Solution To achieve this, we develop the BlackBerry® Virtual Conference Centre, where was issue 24 hours of conferences, in four different conference room, during a whole day. The attendees were able to do questions to the BlackBerry® Experts which was answer at real time. Moreover there existed an download BlackBerry® application area which was very useful for BlackBerry® users. As well, the platform was open for the attendees during the live day, but also, during two months more, for the live users, and others that registered later. Virtual Solutions for a Real Goal 1
  2. 2. Case Study: Loyalting Client: RIM - BlackBerry® BlackBerry® users Project: MasterClass 2009 > Benefits  Increased users satisfaction.  Increased user loyalty through learning  Time and cost saving  More impact event  Position as a innovation brand > Results  1.944 registered.  684 attendees.  35% conversion ratio registered vs. attendees.  18% live attendees, login again during the two months on the on demand version.  3.952 applications download.  1h 39 minutes average time connection.  1h 51 minutes average time connection for the live day.  4 applications download per attendee.  7,6 over 10 satisfaction survey result. Virtual Solutions for a Real Goal 2

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