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Loyalting BlackBerry® users, teaching them to get the most out of they Smartphone.
Submit to all users of BlackBerry® Spain, the new ‘BlackBerry Application World’®.
To achieve this, we develop the BlackBerry® Virtual Conference Centre, where was issue 24 hours of conferences, in four different conference room, during a whole day. The attendees were able to do questions to the BlackBerry® Experts which was answer at real time.
Moreover there existed an download BlackBerry® application area which was very useful for BlackBerry® users.
As well, the platform was open for the attendees during the live day, but also, during two months more, for the live users, and others that registered later.