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Future of Automotive Design Visteon Presentation 2016

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Check out one of Visteon's panel discussions from the Future of Automotive Design conference in India August 2016.

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Future of Automotive Design Visteon Presentation 2016

  1. 1. Introduction $3.25B 2015 Annual sales Company headquarters Van Buren Township, Michigan, United States 11,000 Employees 18 Countries 22 Manufacturing Locations 17 Technical Centres
  2. 2. Introduction Country Head, Visteon, INDIA & South East Asia An Engineer with 20 years of experience in Automotive industry. Automotive Electronics, Powertrain, Electricals, Suspensions, Interiors Amit Jain
  3. 3. My Two Enigmas …
  4. 4. My Two Enigmas … 1. Two capable teams. Outcomes with very different perceived quality. 2. Two innovative teams. Outcomes with two different perceived values.
  5. 5. Two capable teams… Outcomes with very different perceived quality. #1Enigma
  6. 6. Automobile is ….. A Machine A Space A Product
  7. 7. An increase in …. Driving Complexity, Distractions and Safety Norms
  8. 8. Today’s Automotive Design is … Different Strategies Different Approaches Different Outputs Exterior design Interior design UI design Color & Trim design Seat design Graphic design Lighting designErgonomics Sound design Accessory design
  9. 9. Design Considerations Visual Audio Functionality Cognition Use Case Feedback Features Trends Technology Ergonomics
  10. 10. … Audio Functionality Cognition Feedback Features None of these can be designed into the product after it is engineered Use cases Technology Trends User Ergonomics
  11. 11. Future ONE Strategy ONE Approach ONE Output Experience Design
  12. 12. Two capable teams… Outcomes with very different perceived quality. #1Enigma CONCLUSION: Design cannot be an afterthought! You will not get a symphony. You will get noise.
  13. 13. Two innovative teams… Outcomes with very different perceived values. #2Enigma
  14. 14.
  15. 15.
  16. 16.
  17. 17. … User Interaction User Experience
  18. 18.
  19. 19. How do we increase… Perceived value and customer delight ?
  20. 20. … A. Convergence of consumer electronics One cannot ignore convergence. Design with it to make it seamless. How do we increase… Perceived value and customer delight ? Anna A
  21. 21. Design to SOP SOP EOL Design to Adapt SOP EOL Design to Fit SOP EOL (Today) (The Future)(Tomorrow) B. Design to Adapt …How do we increase… Perceived value and customer delight ?
  22. 22. C. Stop the obsession towards number of features …How do we increase… Perceived value and customer delight ? Feature driven concepts v/s user driven concepts
  23. 23. Two innovative teams… Outcomes with very different perceived values. #2Enigma
  24. 24. Two innovative teams… Outcomes with very different perceived values. #2Enigma CONCLUSION: Design for the User! Do not design for Features.
  • IrynaKritsak

    Feb. 8, 2017
  • RamprakashBalasubram

    Aug. 23, 2016

Check out one of Visteon's panel discussions from the Future of Automotive Design conference in India August 2016.

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