Marketing Essentials: Websites and Internet Marketing


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Find out the basics of Internet marketing and how to make your website a success. Presented by Erik Norwood, Creative Director and Derek Stangle, Digital Product Manager

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Marketing Essentials: Websites and Internet Marketing

  1. 1. Websites & InternetMarketingDerek Strangle, Manager Web ProductsErik Norwood, Creative Director
  2. 2. Erik Norwood Derek StangleCreative Director Product Marketing Manager Company Confidential Vistaprint © 2011
  3. 3. So, why do we need internet marketing? Company Confidential Vistaprint © 2011
  4. 4. Because Your Customers Are Looking For You!97% of consumers search online for local goods and services Website Creating a consistent Professional looking website brand image that matches and mobile site help create a your storefront to your positive first impression website Storefront Mobile Site Bridge the gap between online and offline, and drive local customers directly to your storefront Establish an authentic, professional & consistent brand both Online and In-Store Company Confidential Vistaprint © 2011
  5. 5. Digital Marketing’s Shift Towards Local 20% of all Google searches are related to localToday’s Growing Trend Local• Local search, or geographically constrained searches, are becoming more popularEstablish An OnlinePresence• Populate company profile and utilize local directories• Get help along the way from free Paid tools like Vistaprint’s Online GuideStart By Getting Listed InMajor Online Directories• Linking back to your website helps increase SEO• Create a company profile on popular directories to link back Company Confidential Vistaprint © 2011
  6. 6. After Getting Online, How Will Customers Find Your Business?! All businesses are striving for that #1 search position Blogs Key WordsSearch Engine Optimized• Content: Generate relevant content (i.e. blogging)• Links: Link back to your site from other locations (YouTube, Yelp, Yahoo, etc)• Key Words: Incorporate key words associated with your product and companySocial Media• Engage your customers with social media tools• Maintain an active presence across multiple social platformsWord of Mouth Social Media• Let your customers rant and rave about your service via online directories like Yelp• Make your content sharable across various channels Company Confidential Vistaprint © 2011
  7. 7. Growing Your Business OnlineThere are multiple ways to increase business with online promotionaltacticsEmail Marketing Daily Deals Social Media Campaigns Company Confidential Vistaprint © 2011
  8. 8. So, you want a website….. Company Confidential Vistaprint © 2011
  9. 9. Where should you start?• Design it• Create your content Company Confidential Vistaprint © 2011
  10. 10. Design it• The First Impression Is this site credible? Is it trustworthy? Is it professional? Is this company stable? Is it welcoming? Am I in the right place? Company Confidential Vistaprint © 2011
  11. 11. Design it• The Proper use of colors • “Own” a color or color combination. • Look to your logo, if you have one, first, for inspiration. • Stick to a simple, complementary color pallete. • Make sure to use different colors for very distinct things. • Use the right colors for your audience • Pick a color to draw attention to select elements. • Don’t try to make everything jump out. Company Confidential Vistaprint © 2011
  12. 12. Design it• Create Logical & Clear Navigation • Make it easy to navigate pages and get back home. • Don’t make viewers search too hard for the information they need • Also consider how and where you’ll add to the site in the future. Company Confidential Vistaprint © 2011
  13. 13. Design it• Make your site legible • Choose a font and a font size that is easy to read • Choose a font and a font size easily scalable Company Confidential Vistaprint © 2011
  14. 14. Design it• Make an impression with your header or logo • make sure it’s captivating for your viewer. • the header and your logo are typically the first part of the site that your viewers see • make them stick around to see more by creating a good first impression. Company Confidential Vistaprint © 2011
  15. 15. Design it• Use High Quality Graphics & Photos • High quality graphics and images can only improve the trust factor • No overused graphics / stock photography • Use custom graphics and photography • Use real photos of your staff, products, and services • An image tells a thousand words Company Confidential Vistaprint © 2011
  16. 16. Design it• Layout • Make your site pleasant to look at, but also informative • Not too much copy • Not too heavy on graphics • Minimalist approach • Create a clear navigation • organize page elements in a grid fashion • Don’t be afraid of white space and avoid clutter Company Confidential Vistaprint © 2011
  17. 17. Design it• Animations and Gadgets Avoid anything unnecessary. • Using Flash animations because they look cool is the wrong strategy. • In most cases it’s best not to use animated background or background music. • Only use media and animations to help support content and information. Company Confidential Vistaprint © 2011
  18. 18. Create your content• Offering great content is what your visitors are ultimately after• Make it useful and useable• Who you are and what you’re about  Home page  Product or Service pages  About Us page  Contact Us page  Downloadable  Video  Blog Company Confidential Vistaprint © 2011
  19. 19. Vistaprint: We are not exempt! Company Confidential Vistaprint © 2011
  20. 20. Vistaprint: We are not exempt! Company Confidential Vistaprint © 2011
  21. 21. Some Helpful Web LinksWeb Color Palette Generator To A Designer Sitemap Creator Wireframe Tool Company Confidential Vistaprint © 2011