Energy Drinks


Published on

With the ever increasing popularity of energy drinks, there are a shocking number of younger athletes using Monster, AMP and Red Bull in large quantities to get the “rush”. They think it is a harmless drink that can be taken at will. The warning on the can should tell them otherwise. This eBook covers the background behind these drinks and the newest developments behind some of the many reported cases of people who have had energy drinks affect their health.

Published in: Education
  • Be the first to comment

  • Be the first to like this

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Energy Drinks

  1. 1. PreambleWith the ever increasing popularity of energy drinks, there are a shocking number of youngerathletes using Monster, AMP and Red Bull in large quantities to get the “rush”. They think it is aharmless drink that can be taken at will. The warning on the can should tell them otherwise. ThiseBook covers the background behind these drinks and the newest developments behind some ofthe many reported cases of people who have had energy drinks affect their health.
  2. 2. Introduced more than 20 years ago, energy drinks are the fastest growing beverage market, with salesexpected to top $20 billion in 2012 with $10 billion in Red Bull alone. Energy drinks now outsell bottledwater in the US. Research suggests that about one-third of teens and young adults regularly consumeenergy drinks and almost 50% of the total sales of energy drinks are made by teenagers. Unfortunately,research is lacking on the risks of long-term use and effects in kids — especially those with medicalconditions that may increase the dangers. The medical journal Pediatrics warns that “energy drinks areunder-studied, overused and can be dangerous for children and teens… and kids shouldnt use the popular products. The potential harms, caused mostly by too much caffeine or similar ingredients include heart palpitations, seizures, strokes and even sudden death…” In October 2011, the Harper Government in Canada announced new measures that will provide consumers with more information about energy drinks, to help ensure Canadian families make informed choices when it comes to these popular beverages. To reduce the risk of potential harmful side effects from energy drinks, Health Canada advises peopleto consume them in moderation, not to consume them on an empty stomach, not to mix them with alcoholand to drink water, rather than energy drinks, to rehydrate after physical activity.Instead of adopting the 80-mg cap, Health Canada has decided that energy drinks can contain no more than400 mg of caffeine per litre, or a maximum of 180 mg in a single-serve container. This is equivalent to theamount of caffeine in about five 355-ml cans of Pepsi. The 180-mg figure is more than double therecommended daily maximum for caffeine consumption in children age 10 to 12, which is 85 mg. Forcomparison, a cup of regular brewed coffee contains 65 - 130 mg of caffeine.There is no consensus concerning the amount of caffeine that is safe for adolescents age 13 and over, butexperts say allowing young people to freely consume beverages that contain up to 180 milligrams perserving could lead to problems.
  3. 3. Energy drinks have names that convey strength, power, speed, and sexuality to market primarily to peoplebetween the ages of 18 and 30 which is why energy drinks have names like Red Bull, Monster, Full Throttle,AMP, and Rock Star Energy Drink. Energy drinks are used to give a boost in energy by using caffeine andsugar with additional ingredients such as B vitamins, taurine, and stimulants such as guarana, a SouthAmerican herb that contains guaranine which is similar to caffeine. Energy drinks often contain ingredientsdesigned to enhance the jittery effects of caffeine but they can have other side effects including nausea anddiarrhea. Some people are sensitive to even small amounts of caffeine and can experience anxiety,palpitations, irritability, difficulty sleeping, and indigestion.Many ingredients are believed to work with caffeine toboost its stimulant power. One can of Red Bull contains1000 mg of taurine and some brands contain as much as2000 mg. A German double-blind study showed that thestroke volume--the volume of blood ejected with eachbeat of the heart—was increased when taking acombination of taurine and-caffeine. Taurine appears toplay an important role in muscle contraction (especially inthe heart) and in the nervous system.Energy drinks contain sugar (although sugar-free energydrinks are now available), because it is a quick source ofenergy. Unfortunately, once it wears off, you experience a “crash”.B vitamins are sometimes added toenergy drinks in amounts well above the daily recommended value. 5 hour energy drinks contain 8333% ofthe RDA (recommended daily allowance) of vitamin B12 and 2000% of the RDA of vitamin B6. Its true thatthe vitamins help unlock the energy in foods, but you cant expect to get a jolt from extra B vitamins. Foodmetabolizes quite slowly so the energy created will be quite small. Just about everyone already gets all ofthe B vitamins they could possibly need in their diets. It makes energy drinks appear healthy, but they dolittle to give you a burst of energy.
  4. 4. The dangers of energy drinks are:1. Some brands have up to five times more caffeine than regular soda. Overdoses on caffeine can causehallucinations, breathing problems, seizures, diabetes and rapid heartbeat. Hospital visits due to caffeineoverdose have increased dramatically from 1,128 in 2005 to 16,055 in 2008, and 13,114 in 2009. Thiscoincides with an increase of 240% in the sale of energy drinks from 2004 to 2009. There have been 90 FDAreported incidents involving 5-hour Energy with 13 of them being deaths. There have been 38 Canadiancases of serious side effects suspected to have been caused by energy drinks. Of these cases, 15 of theminvolved people under the age of 20 and half of them named Red Bull as the suspected cause of the sideeffects.2. Sleep. Many people use energy drinksto stay awake but it can cause erraticsleep patterns.3. Lack of nutrition. There is no nutritionalvalue in energy drinks even though theycontain large amounts of some vitamins.Your body can’t use the quantities theycontain.4. Caffeine is a diuretic that can causedehydration and is addictive. A lack ofcaffeine once you are used to having it in large amounts, can cause adverse symptoms like headaches.5. A majority of the energy drinks have warning labels on them indicating a multitude of situations where itcould be dangerous for an adult to consume the beverage and most contain a warning that they are notsuitable for children.6. Sugar content. We all know to be mindful of our sugar intake, especially with the rise of childhood obesityand diabetes.Energy Drinks Should Not Be Mixed With AlcoholRed Bull and vodka or jagermeister has become a popular mixed drink because it has a reputation forreducing the fatigue effects of alcohol while enhancing the "feel good" buzz. People may not feel impairedbut their blood alcohol concentration is still high and they may consume larger amounts of alcohol as aresult.
  5. 5. A study compared the effects of alcohol alone to an alcohol plus energy drink combination. Researchersfound that the energy drink helped subjects feel better from symptoms such as headache, weakness, drymouth, and poor motor coordination, though breath alcohol concentration and objective tests of motorcoordination and reaction time proved otherwise.The caffeine in energy drinks is dehydrating, which may slow the bodys ability to metabolize alcohol.Energy drinks containing alcohol are sold in liquor stores in Canada but four US states have banned themand several more are considering it. Nova Scotia in Canada and New York are looking at legislation to set aminimum age of 19 to purchase energy drinks. In Kentucky, they are considering a minimum age of 18.Known CasesAn oil-field worker in his early 20s started to feel quite ill over several days and visited his doctor. His doctordid some investigating into his diet and discovered that he had been taking a six-pack of Red Bull to workevery day to help keep him awake over a long shift. The illness was the onset of type 2 diabetes. Needless tosay, he was told to stop the Red Bull habit.A 15 yr old runner at a cross-country event in October 2012 consumed 3 cans of Red Bull on an emptystomach before his race to get a good burst of energy. He collapsed during the race in convulsions and anerratic heartbeat. He was in and out of consciousness until paramedics arrived. He was taken to hospitaland was later released. He was out of school for 3 days after the incident due to not feeling well.December 16, 2011, 14 yr old Anais Fournier was at a mall with friends and drank a 24 oz Monster energydrink. The following afternoon she drank another one. A few hours later she went into cardiac arrest andwas placed in a chemically induced coma to help save her life. Six days later she was declared brain deadand was removed from life-support. The official cause of death was “cardiac arrhythmia due to caffeinetoxicity complicating mitral valve regurgitation in the setting of Ehler-Danlos syndrome.” She had a heartdefect that could not take the effects of the excess caffeine.Mitral valve prolapse is found in 3 – 6% of the population with 60% of people not knowing they have thecondition.On October 22, 2012, the FDA in the US launched an official investigation into allegations Monster Energydrinks caused five deaths and a heart attack.
  6. 6. My name is Jacques Delorme and I am the founder of ViSports. I have been around sports for over 30 years as a player, official and a certified coach in baseball, basketball, football, volleyball and wrestling. I have coached all age groups from 3 yr olds all the way up to a masters team (over 35). I completed my Bachelor of Education degree in Chemistry, physical education and general science in 1990. I went on to a career in teaching which also had me involved in coaching badminton, basketball, curling, football, little league baseball, soccer, softball and track and field.As a part of my coaching, I didn’t always stress proper nutrition. There was very little emphasis on eatingproperly when I was an athlete. When my son started taking his training more seriously (and eventually playon the Junior National Handball team), I gathered up to date information on sports nutrition to get him tomake the most of his efforts. As a result, I started taking classes and certifications and put what I learnedinto three websites to communicate with others interested in learning more about the training, nutritionand motivation of youth athletes.Updates are made almost daily to my sites as feedback comes in and research studies are released. I willcontinue to study and learn as much as I can about youth training, nutrition and motivation. My sites willcontain the most up to date information I can find. I have done presentations for sports groups, communitygroups as well as schools. Once information is completed in late 2012, I will be releasing a new nutritionbook and training materials that will be available on my sites.“Teach and guide our youth before the lessons they learn by trial and error alone render them incapable ofreaching their true potential.”Jacques DelormeFounder and CEO“Opportunities are never lost…someone will take the one you missed.”.