About CX NPD
The CX New Product Development methodology places Customer Experience at the heart of your product development. It embeds CX focus deep into each development phase ensuring that your processes and organisation deliver a great customer experience at every customer touch point.
The method integrates the latest product development techniques such as concept canvas, product market fit, lean development and other agile techniques in a pragmatic product development process for existing companies.
Designed for businesses transitioning into the digital space, adopting CX will ensure your business is digital-ready. The methodology provides:
• A process based on deep customer insight and continuous learning;
• Clear guidance at every stage of product development;
• An agile and responsive approach with extensive cross-functional problem-solving;
• A clear translation of your business plan into a winning product portfolio.
The CX NPD methodology will enable your business to gain competitive advantage through placing Customer Experience at the heart of your product development.
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