1. CX Consul)ng:
Services and Resources

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CX NPD Consul)ng: What we do.
Product Audit
NPD Process
development
Product and
proposi)on
development
Typical Assignment Scope
• The product management audit focuses on delivering prac<cal and ac<onable
recommenda<ons for new product development and in-life product management. The
assessment reviews the complete product management lifecycle and its enablers.
▪ Development of a new product development process, tailor-made to the specific
business. This is done by taking into account the company’s objec<ves, organisa<on,
culture and skills, then recommending best approach.
▪ A tailored process for the business is created that matches their product types and
business requirements. This includes tasks, documenta<on, toolkits, governance and
recommenda<ons.
▪ Process pilot and implementa<on: Once the process has been developed, a pilot can
be undertaken prior to full implementa<on of customer experience led product
development.
▪ Close involvement with the product team through the development of a new product
or proposi<on in order to provide guidance and ensure that CX best prac<ce is
followed.
Training and
workshops
• Introduc<on of specific product development or management techniques through
training and workshops. Examples: Innova<on, Concept Canvas, Customer Experience
Defini<on and Tes<ng.

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Consul)ng Resource: Comprehensive Documenta)on
CX NPD can tailor documenta<on from tried and tested
templates, together with a comprehensive guide to
every sec<on of the document, whatever the type of
organisa<on or product set under development.
• Clear purpose for each document type with a
logical structure
• Mutually exclusive with minimal overlap between
the documents
• Designed as best prac<ce
• Designed to be adaptable with Agile and Waterfall
methodology, to suit the product type under
development
• Suitable for both ini<al product development and
subsequent replica<on if required
• Can be used as the basis for online systems

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Consul)ng Resource: Extensive Toolkit Library
These toolkits support the documenta<on and are
referenced throughout. They are designed to be easy to
understand and use, and to raise the skill set through
providing easy ways to break into and answer key ques<ons.
CX-TK-000 Innova<on Research Input Templates 0216
CX-TK-001 Opportunity Analysis Framework 0216
CX-TK-002 Opportunity Map 0216
CX-TK-003 Customer Empathy Map 0216
CX-TK-004 Idea Filter 0216
CX-TK-100 Customer Profile and Value Map 0216
CX-TK-101 Concept Capture Canvas 0216
CX-TK-101 Concept Capture Canvas Template 0216
CX-TK-102 Leveraging Company Strengths 0216
CX-TK-103 Concept Hypothesis Test Card 0216
CX-TK-104 Opportunity and Solu<on 0216
CX-TK-105 NPD Hypothesis Valida<on Toolkit 0216
CX-TK-200 CX Wheel Customer Journey 0216
CX-TK-201 User Stories 0216
CX-TK-202 Compe<tor Comparison Value and Differen<a<on 0216
CX-TK-203 Feature Priori<sa<on 0216
CX-TK-204 Business Model Score Sheet 0216
CX-TK-205 Financial Analysis Template 0216
CX-TK-206 CE Document Content Guide 0216
CX-TK-207 Product Evalua<on Group Model 0216
CX-TK-208 MNO Digital Pricing Strategy 0216
CX-TK-209 Minimum Viable Product 0216
CX-TK-210 Customer Experience Priori<sa<on and Roadmap 0216
CX-TK-212 Project Plan Lite 0216
CX-TK-213 Value Proposi<on 0216
CX-TK-215 Promo<on Financial Analysis Template 0216
CX-TK-300 User Story Compliance Scorecard 0216
CX-TK-301 Func<onal Input Checklist 0216
CX-TK-303 Kick off Mee<ng Guide 0216
CX-TK-307 Key Stakeholders 0216
CX-TK-308 Project Communica<on Plan 0216
CX-TK-309 High Level Tes<ng Strategy 0216
CX-TK-400 Training Needs Analysis 0216
CX-TK-500 Ready For Service Checklist 0216
CX-TK-600 Marke<ng Launch Plan Checklist 0216
CX-TK-700 CX Post Launch Feedback 0216
CX-TK-701 CX Post Launch Feedback Ques<ons 0216

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Consul)ng Resource: Detailed Gate Templates
There is a template for each of the Gate submission presenta<ons. These comprise 4 to 12 slides and
cover the key points to be reviewed at each gate, resul<ng in a clear decision

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Consul)ng Resource: Essen)al Project Workbook
The Project Workbook is the core tool for the project team. It comprises a set of useful worksheets that
underpin the smooth running of a product development project.
CX Workbook: Table of Content
Status report One page overview of the project.
RID Log Risk, Issues, and Dependencies log.
Decision Log Overview of the decisions.
Ac)on Log Overview of the ac<ons.
Assump)on Log Overview of the assump<ons made for the product development.
Key Contacts Overview of the key contacts in the project.
Project Plan Lite Tool to create a high level project plan.
Communica)on plan Overview of what will be communicated to who, and when.
Project Scope List of the project deliverables and what is out of scope.
Resource Requirements Defini<on of the resources required per phase.
Impact Assessment Lite Overview how big the development project and what resources are required
to develop the product.
Chronological list of
Comments
Chronological lis<ng of the "The major developments in the project since last
mee<ng" comments. This will give the history of the project.
Distribu)on List To whom will this work book be issued. The first tab "status report" can issued
to addi<onal people without sending the complete workbook.

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Online Resources
Visit www.cxnpd.com/resources/ to keep up to date with our range of:
Short guide eBooks
Infographics
Toolkits
Also, keep up to date with our blog or contribute to the discussion at
www.cxnpd.com/blog

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If you have any ques<ons or would like
addi<onal informa<on please contact:
enquiries@cxnpd.com
www.cxnpd.com
Copyright: Customer Experience New Product Development Ltd. 2016
Customer Experience New Product Development Ltd.
Contact Us

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