Visit York Tourism Conference 2012 - Gillian Cruddas' Presentation

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Visit York's Chief Executive Gillian Cruddas goes through the Highlights of 2012 and the opportunities for 2013 at the Visit York Tourism Conference 2012

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  • 1. 1.5 million unique visitors annually to visityork.org2. Extensive SEO and marketing programme3. Double the number of Twitter followers in 12 months to over 8,0004. Over 1,000,000 consumer enewsletters sent per annum.5. Accommodation Bookings up 39.8% in the past 3 months and continuing to rise (against a national picture of a 6% downturn).
  • Fresh contemporary design and imageryIntuitive drop down menu giving easy access to content in a single click.Booking call to action weaved throughout the site. Explain this benefits not just accommodation providers....a booking means a visitor is coming to stay!Over 125,000 search engine optimised internal links.First UK destination to offer online rail ticket search in partnership with East CoastNew advertising opportunities on a pay per click or monthly basisBespoke feature pages to raise your business profile – such as Minster Revealed.Encourage all members to check their listings and pictures – and accommodation providers to update availability.
  • Visit York Tourism Conference 2012 - Gillian Cruddas' Presentation

    1. 1. Highlights & 2013 Opportunities Gillian Cruddas MBE Chief
    2. 2. Visitor Trends Accommodation  Hotel room occupancy to the end of September is up 2% compared with 2011, now at 80%.  Average room rates are up 1%, to £78.23  Conference day delegates up 1% 2012 2011 201080% £78.4080% £78.2079% £78.0079% £77.8078% £77.6078% £77.4077% Average Room Rates (to end Sep) Occupancy (to end Sep)
    3. 3. Visitor Trends Attractions 1.85 million visitors through the doors of the big eightattractions, to the end of September 2012. 7.6% lower than 2011 but equal to 2010. City centre footfall is 5% lower than last year. 2012 2011 2010 2000000 1950000 1900000 1850000 1800000 1750000 Visitor Numbers (to end Sep)
    4. 4. York Pass
    5. 5. OutdoorCampaigns
    6. 6. Home of Chocolate
    7. 7. Group Travel Organisers Association
    8. 8. Exhibitions & Trade Shows
    9. 9. Visit York PublicationsOver 1.3 million guides distributed worldwide.
    10. 10. Business Tourism
    11. 11. Public Relations
    12. 12. VisitorInformationCentre
    13. 13. DigitalMarketing
    14. 14. Member Events
    15. 15. Award Winning York
    16. 16. 2012/13 Campaigns
    17. 17. Wrapped Up – 3D Advert Convent Garden
    18. 18. From York Minster to WestminsterShowcasing York in London : 13th March 2013
    19. 19. AirlinePartners
    20. 20. VisitYork.orgNew website launched Nov ‘12
    21. 21. 2013 Opportunities Tuck in. There’s Get your slice of the cake! plenty to go around... York Wrapped Up – Special Offers Romantic HeritageWebsite advertising & e-commerce Spring / Summer Campaign York Minster to Westminster Exhibitions York Pass Shop window to ½ million visitors Member Events Sponsorship
    22. 22. Thank you!Let’s work together to sharpenYork’s competitive edge......but let’s have some lunch first!@visityorkbiz #vyconference2012

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