Leveraging QR Codes in Tourism


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How to use QR codes to increase awareness, expand promotion and enhance revenue for tourism related businesses.

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Leveraging QR Codes in Tourism

  1. 1. QR Codes How This Technology is Changing the Tourism Game
  2. 2. What is a QR Code? <ul><li>A  QR code  (short for  Quick Response ) is a specific  matrix barcode  (or two-dimensional code),  readable  by dedicated QR  barcode readers  and  camera phones . The code consists of black modules arranged in a square pattern on a white background. The information encoded can be text,  URL  or other data. </li></ul><ul><li>Common in  Japan , where it was created by  Toyota  subsidiary  Denso -Wave in 1994, the QR code is one of the most popular types of two-dimensional barcodes.  QR  is the abbreviation for  Quick Response , as the creator intended the code to allow its contents to be decoded at high speed. [1] </li></ul>
  3. 3. Why Does this Matter? <ul><li>This is a new way for people to access information. </li></ul><ul><li>Scanning requires less effort than typing a URL and allows your information to be mobile. </li></ul><ul><li>Gives you extended reach and messaging capabilities with your customers </li></ul><ul><li>It’s FREE! </li></ul>
  4. 4. QR Code Applications On the window of Macy’s in San Antonio, TX. This code takes the user to a video on beauty tips, etc. See Video
  5. 5. QR Code Applications This ad was in the Sky Mall magazine promoting San Antonio, TX. When a user scans the bar code, they are taken to an energetic video about everything there is to see and do in San Antonio. This is a perfect application for the tourism industry. Visit San Antonio
  6. 6. QR Code Applications This QR Code takes the user to the Google Places listing for the store Life is Good.
  7. 7. QR Code Application Takes the user to a web site with further product information including FAQ and customer testimonials. This ad was in the May 2011 issue of Oprah Magazine.
  8. 8. Other Uses <ul><li>Embed code on hats, mugs, and other swag items. </li></ul><ul><li>Use on maps, business cards, print and online advertising, etc. </li></ul><ul><li>Can also be used for self-guided tours in and around your facility </li></ul><ul><li>Direct people to your web site, a video, or nearly anything you choose. </li></ul>
  9. 9. <ul><li>Microsoft has developed their own proprietary software to create codes known as MS Tags. They can only be read by Microsoft Tag Reader. </li></ul><ul><li>The jury is still out but ultimately the consumer will decide which tags will be successful long term. This is similar to when VHS and Beta Max were introduced and ultimately VHS won out (i.e. the VCR). </li></ul>Other Technology to Mention
  10. 10. Get the FREE App <ul><li>Must have a smart phone </li></ul><ul><li>Search for ShopSavvy Barcode from ShopSavvy, Inc. </li></ul><ul><li>Once installed, all you have to do is scan the code and the video or website comes up </li></ul><ul><li>How QR Codes Work </li></ul>
  11. 11. Create Your Own QR Code <ul><li>Go to http:// zxing.appspot.com /generator/ </li></ul><ul><li>Type in relevant information </li></ul><ul><li>Choose barcode size (S,M,L) and click generate </li></ul><ul><li>Save your QR code for future use. </li></ul><ul><li>Your organization can have multiple codes for multiple applications. </li></ul>
  12. 12. <ul><li>Questions? </li></ul>