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Updated 2 Tourism Tour09

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Idaho Division of Tourism - 2009/2010 Tourism Tour

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Updated 2 Tourism Tour09

  1. 1. 2009-2010 Tourism Tour Idaho Tourism Marketing Programs for the Industry. Idaho Division of Tourism Development
  2. 2. Tourism Office Staff & Resources Industry web site: tourism.idaho.gov Emails: first.last@tourism.idaho.gov
  3. 3. New & Updated Tourism Programs . . . <ul><li>Databases - www.updateidaho.com </li></ul><ul><ul><li>Voluntourism - www.visitidaho.org/voluntourism </li></ul></ul><ul><ul><li>Kids & Nature – www.beoutsideidaho.org </li></ul></ul><ul><li>Sales Leads - www.commerce.idaho.gov/travel/salesleads.aspx </li></ul><ul><li>Digital Web Page & Social Networking - www.visitidaho.org/digital </li></ul><ul><li>360 Tours - www.regal360.com/index.php/portfolio.html </li></ul><ul><li>Top Ten Scenic Byways - www.drivethetop10.com </li></ul><ul><li>Site Seer 3D Mapping - www.siteseer3d.com </li></ul><ul><li>Adventures in Living Campaign- </li></ul><ul><li> www.adventuresinliving.travel </li></ul>
  4. 4. Databases Almost everything on visitidaho.org is pulled from Update Idaho
  5. 5. Does your listing have: <ul><li>Old prices </li></ul><ul><li>No photos </li></ul><ul><li>Outdated hours of operation </li></ul><ul><li>Wrong event dates </li></ul><ul><li>Misspelled words </li></ul><ul><li>Incomplete information </li></ul><ul><li>We can’t read your mind . . . . </li></ul><ul><li>Online access to your listing 24/7 all year </li></ul><ul><li>Early June reminder forms mailed </li></ul><ul><li>Email reminders spring & summer </li></ul>
  6. 6. Flagship Consumer Web Site www. visitidaho.org <ul><li>Where to Go </li></ul><ul><li>About Idaho </li></ul><ul><li>What to Do </li></ul><ul><li>Where to Stay </li></ul><ul><li>Vacation Packages </li></ul><ul><li>Maps & Images </li></ul><ul><li>Video </li></ul><ul><li>Publications </li></ul>
  7. 7. Idaho Winter Landing Page www. visitidaho.org/winter <ul><li>Skiing/Boarding </li></ul><ul><li>Snowmobiling </li></ul><ul><li>Cross Country </li></ul><ul><li>Ski Packages </li></ul><ul><li>Vacation Packages </li></ul><ul><li>Maps & Images </li></ul><ul><li>Video </li></ul><ul><li>Contents </li></ul>www.soulofskiing.com
  8. 8. Rafting Trips Landing Page Idaho Whitewater Trail www. Visitidaho.org/whitewater <ul><li>River Map Search </li></ul><ul><li>What to Do </li></ul><ul><li>Where to Stay </li></ul><ul><li>Outfitters </li></ul><ul><li>Maps & Images </li></ul><ul><li>Video </li></ul><ul><li>Safety </li></ul>
  9. 9. <ul><li>I ntegrates </li></ul><ul><li>volunteerism </li></ul><ul><li>and tourism </li></ul><ul><li>Deepens the </li></ul><ul><li>experience of </li></ul><ul><li>a vacation </li></ul><ul><li>Serves and </li></ul><ul><li>enhances the </li></ul><ul><li>destination </li></ul>Voluntourism Landing Page www.visitidaho.org/voluntourism Twitter @voluntouridaho
  10. 10. Kids & Nature beoutsideidaho.org Day View Night view
  11. 11. Tourism Sales Leads Marsha Stearns – All West Communications [email_address] 800.532.5255
  12. 12. Social Networks & Digital Guide Directory Page
  13. 13. Social Networking:
  14. 14. Social Networking: <ul><li>250 million users </li></ul><ul><li>120 million on each day </li></ul><ul><li>2/3 of users not in college </li></ul><ul><li>Fastest growing group is </li></ul><ul><li>over 35 years old </li></ul><ul><li>More than 70% live </li></ul><ul><li>outside US </li></ul>
  15. 15. Social Networking:
  16. 16. Social Networking:
  17. 17. Social Networking:
  18. 18. Social Networking: Viral Examples
  19. 19. Social Networking: Viral Examples Snow Rollers Google thread 106 listings
  20. 20. <ul><li>New Zealand Air – Nothing to Hide </li></ul>Social Networking: Viral Examples
  21. 21. 360 Tours by Regal 360 Idaho Company – 360 degree panoramas State-of-the-Art high resolution images Tourism, grantees & suppliers participated One in each region completed for TG & web
  22. 22. <ul><li>Initiated by Hingston-Roach Group </li></ul><ul><li>Applied for & received a grant from National </li></ul><ul><li>Scenic Byway program for PR and marketing </li></ul><ul><li>October, 2009 launched web site </li></ul><ul><li>Byways include: </li></ul><ul><ul><li>Hells Canyon All-American Road </li></ul></ul><ul><ul><li>International Selkirk Loop All-American Road </li></ul></ul><ul><ul><li>Northwest Passage Scenic Byway </li></ul></ul><ul><ul><li>Salmon River-Sawtooth Scenic Byway </li></ul></ul><ul><ul><li>Yellowstone-Grand-Teton Loop </li></ul></ul><ul><li>www.drivethetop10.com </li></ul>
  23. 23. www.drivethetop10.com PRINT DRIVING MAP ONLINE
  24. 24. GeoData Systems SiteSeer 3D Mapping System <ul><li>Sandpoint company’s tourism test case </li></ul><ul><li>Worked with Avista to create system </li></ul><ul><li>Already used in real estate marketing </li></ul><ul><li>1 st state to employ system in tourism </li></ul><ul><li>Potential revenue stream for Chambers </li></ul><ul><li>Better views than Google maps </li></ul><ul><li>www.siteseer3d.com </li></ul>
  25. 25. Brandtainment: www.adventuresinliving.travel <ul><li>Urgent need for </li></ul><ul><li>video assets due to </li></ul><ul><li>social networking </li></ul><ul><li>Conducted contest </li></ul><ul><li>find family of 4-5 </li></ul><ul><li>Shot video in June; </li></ul><ul><li>2 units across Idaho </li></ul><ul><li>Kept people in the </li></ul><ul><li>loop via social media </li></ul>Entertaining Marketing
  26. 26. Adventures in Living 2010 Campaign www.adventuresinliving.travel
  27. 27. Idaho Conference on Recreation & Tourism Boise – Doubletree Riverside May 4-6, 2010 May 3-5, 2011 – Lewiston Red Lion Lewiston
  28. 28. Thank You! Now the video . . .

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