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SOURCES:
GBTS
The Great Britain Tourism Survey,
measures the volume and value
of domestic overnight tourism in
Great Brita...
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Infographic on seaside tourism spend in England

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This infographic shows that domestic leisure visitors spend some £7bn each year at the English seaside.

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Infographic on seaside tourism spend in England

  1. 1. SOURCES: GBTS The Great Britain Tourism Survey, measures the volume and value of domestic overnight tourism in Great Britain GBDVS The Great Britain Day Visits Survey, measures the volume and value of tourism day visits in Great Britain VE Brand and Comms Tracker Tracks measures relating to England holidays, visitor satisfaction, and VisitEngland marketing campaigns Other VisitEngland Research Quantitative and qualitative consumer and tourism business research on topics relating to the tourism industry in England England’s seaside is a valuable part of the tourism economy. £ 7BN SPENT ON TRIPS TO THE SEASIDE IN 2012 Source: GBTS and GBDVS HOLIDAYS TAKEN IN SEASIDE DESTINATIONS 14M SEASIDE HOLIDAYS worth £ 3.5BN Source: GBTS 110M SEASIDE DAY TRIPS worth £ 3.8BN Source: GBDVS 2009 2008 25% up 25% down 2012 Volume & value of seaside leisure trips in England TRIPS TAKEN IN 2012 Source: GBTS and GBDVSHolidays & short breaks Day trips Where in England do people go for seaside leisure trips? 12% 13% 11% 3% 7% 9%13% 10% 8% 40% 27% 16% 24% 2% HOLIDAYS TAKEN BY FAMILIES Source: GBTS and GBDVS DAY TRIPS TAKEN BY FAMILIES 34% Source: GBTS all trips 42% seaside trips Who takes trips to the seaside? all holidays34% seaside holidays47% all day trips16% seaside day trips24% LESS AFFLUENT THAN THE AVERAGE C2DE social grade take: compared to overall 52% 34% Source: GBTS CARAVANS/HOLIDAY CAMPS/CAMPING compared to across all holiday types 44% 27% TIME OF YEAR Seaside holidays are much longer than the average (4+ nights) Camping and caravanning (including holiday camps) is much more important to our seaside destinations than to other areas. all trips66% seaside trips 76% What types of holidays do they take? HOTELS/MOTELS compared to across all holiday types 26% 40% SELF-CATERING compared to across all holiday types 14% 10% APRIL - SEPTEMBER all trips34% seaside trips 24% OCTOBER - MARCH What do people think of the seaside? TRADITIONAL SEASIDE RESORT nostalgic ENGLISH COASTLINE getting away from it all SEASIDE TOWNS quaint link to local history more things to do Source: other VisitEngland research BARRIERS FOR BUSINESSES lack of knowledge especially among younger groups Businesses should communicate the breadth of product offering and provide basic geographical information Satisfaction with the seaside is generally better than other destinations, but particularly in terms of being seen as a low cost destination Lowest ratings for seaside destinations mainly relate to quality and ease of access Value for money 66% 61% Not too expensive to get to 60% 56% Accommodation quality 68% 68% Quality of food drink & dining 64% 63% Doesn’t take long to get to 58% 57% 38% 37% Availability of deals/discounts 53% 58% Availability of festivals/sport/cultural events How do visitors rate their experience of the seaside? S S S S S S S A A A A A A A % rating excellent / goodSeaside trips All trips Source: VE Brand & Comms Tracker S A Domestic Leisure Tourism to England’s Seaside

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