Adiquity Premium Offering 2.0

482 views

Published on

Adiquity is a state of the art Mobile Ads Optimization Platform that
generates high monetary returns for publishers through real time optimization
applied on global ad inventory sourced from our leading ad network
partners.

Adiquity Mobile Ads Platform offers fill rates of upto 95-100% through its
partnership with more than 25 Global Mobile Ad Networks across the world.

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
482
On SlideShare
0
From Embeds
0
Number of Embeds
11
Actions
Shares
0
Downloads
3
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Adiquity Premium Offering 2.0

  1. 1. Premium Mobile Publisher Offering for Mobile Sites and Apps AdIQuity - Global Mobile Ads Platform
  2. 2. Introducing AdIQuity Mobile Ads Platform # Ad IQ uity , a part of Guruji.com – India’s first search engine company # Guruji.com is funded by leading VCs – Sequoia Capital and Sandstone # Proprietary Core Search and Optimization technology # Offering for Mobile Publishers and Ad Sources # AdIQuity has seen 6 Billion Impressions in the last few months across 200+ countries Extending core search technology to build state of the art Mobile Ads Platform Web Search Engine Vertical Search Mobile Ads Platform <ul><li>Web Search </li></ul><ul><li>City Search </li></ul><ul><li>6 Billion+ Impressions since launch </li></ul><ul><li>Several hundred publishers </li></ul><ul><li>Partnerships with leading Ad Networks across the globe </li></ul><ul><li>Web Search </li></ul><ul><li>Image Search </li></ul><ul><li>City Search </li></ul><ul><li>Movie Timing </li></ul><ul><li>Language Search </li></ul><ul><li>Cricket Search </li></ul>
  3. 3. AdIQuity Premium Publisher Offering Derive the Best Value from your Premium Mobile Site/Apps through Adiquity
  4. 4. Ad Sources Adiquity Ad Server Publisher Mobile Site / Apps Easily Segment your Site/App Inventory – Premium Inventory and Remnant Inventory Manage Multiple Ad Sources - Direct Sales Ads, Cross-sell/Up-sell Ads, Adiquity Ads based on Site Inventory Type SaaS based Full functionality Mobile Ad Server with Easy to Use workflow Advertiser 1 Advertiser 2 Advertiser 3 Advertiser 4 Ad Network 1 Ad-server Ad Network 2 Ad Network 3 Ad Network 4 Ad Network N AdIQuity Ads In-house Ads Users on your Mobile Sites / Apps Mobile Sites Ad Sources Direct Sales Ads Cross-Sell/ Up-Sell Ads Adiquity Premium Publisher Offering Mobile Apps Premium Remnant
  5. 5. Segment your Mobile Inventory Easily Split your Site/App Inventory into Premium and Remnant Inventory
  6. 6. Segment your Mobile (Sites/Apps) Inventory into Premium and Remnant Inventory Rule based delivery of Ads based on Inventory type - Premium Direct Sales Ads -> Premium Inventory - Adiquity Ads -> Un-filled Premium Inventory OR Remnant Inventory Granular Segment level Reports and Charts Segment Your Mobile Site/App Inventory Users Premium Sites / Apps Remnant Sites / Apps Mobile Inventory
  7. 7. Manage Multiple Ad Sources Better Handle different Ad Sources differently based on your objective
  8. 8. Global Ads By AdIQuity Ad Sources Your Mobile Sites Ad Network 1 Ad Network 2 Ad Network 3 Ad Network 4 Ad Network N Advertiser 1 Advertiser 2 Advertiser 3 Advertiser 4 Direct Sales In-house/ Cross-sell, Up-sell Campaign 1 Campaign 2 Campaign 3 Manage Multiple Ad Sources on Your Sites / Apps Cross-Sell / Up-Sell through In-house Ads Use Premium Direct Sales Ads on your Premium Inventory Automatically access Several Ad Networks through Adiquity for your Remnant Inventory Your Mobile Apps
  9. 9. Direct Sales Global Ads By AdIQuity Ad Sources Your Mobile Sites In-house/ Cross-Sell, Up-Sell Campaign 1 Campaign 2 Campaign 3 Advertiser 1 Advertiser 2 Advertiser 3 Advertiser 4 Ad Network 1 Ad Network 2 Ad Network 3 Ad Network 4 Ad Network N Cross-Sell/Up-Sell through Relevant Targeted Ads Create In-house Campaigns to Cross-Sell / Up-Sell to your Users - Simple UI for Campaign Creation Precise Targeting to elicit stronger response Globally accepted MMA Compliant Text and Banner Ad Units Your Mobile Apps
  10. 10. Direct Sales Global Ads By AdIQuity Ad Sources Your Mobile Sites In-house Campaign 1 Campaign 2 Campaign 3 Advertiser 1 Advertiser 2 Advertiser 3 Advertiser 4 Ad Network 1 Ad Network 2 Ad Network 3 Ad Network 4 Ad Network N On-board your Direct Sales Advertisers ..Easily! Full Admin Access to set different level of permission settings for your Advertisers Intuitive workflow for Approval of Ads, Account creation, Campaign creation etc. Option to handle Campaign Creation through In-house or Open up to Advertisers On-board Premium Direct Sales Advertisers Your Mobile Apps
  11. 11. Direct Source Global Ads By AdIQuity Ad Sources Your Mobile Sites In-house Campaign 1 Campaign 2 Campaign 3 Ad Network 1 Ad Network 2 Ad Network 3 Ad Network 4 Ad Network N Direct Sales Advertiser 1 Advertiser 2 Advertiser 3 Advertiser 4 Adiquity makes several Ad Networks available through a Single Access Point Upto 100% Fill rate through Optimized Adiquity Ad Inventory Choose to fill remnant inventory or unfilled premium Inventory Access Several Ad Networks through Adiquity Your Mobile Apps
  12. 12. Full Functionality Mobile Ad Server Access Easy to Use, SaaS based, Full Functionality Ad Server
  13. 13. Campaign Creation : MMA Compliant Text Ads and Banner Ads - Create multiple campaigns across text and banner ads Precise Targeting based on country, carrier, device, manufacturer etc. - Constantly evolving targeting database Admin , Advertiser , Publisher Access - Multiple roles with well defined permission settings for Administrators, Advertisers, Publishers Comprehensive Reports and Charts - Access a range of reports and charts aligned with different permission privileges Easy to use simple workflow based interface - Easy to use workflows for campaign creation, targeting, account creations, approvals etc. SaaS based Implementation - Get started in few hours with absolutely no extra investment Full Functionality Mobile Ad Server
  14. 14. High Performance – System currently handles Billions of transactions per month Geo distributed data centers – To better manage geographically diverse global traffic Mission Critical System – High fault tolerance with 99% uptime Real Time Optimization – State of the art real time optimization technology based on several signals . Quick Response Time – Extremely fast response time across computing and ad serving to enable transactions in milliseconds Highly Scalable Real-time Optimization Technology
  15. 15. SaaS based Adiquity lets you get started in few hours No Operational Hassles with Easy to Use UI Get your own Full Functionality Mobile Ad Network on Day 1 Solution for a range of Mobile Inventory (Sites and Apps) Proven Performance and Reliablity Informed and Prompt Support AdIquity – Key Benefits
  16. 16. Thank You Please feel free to contact us at [email_address]

×