•Chauhan Vishnu M.
•Gec Bhavnagar
•Enroll no:130210125015
Culture Defined
2
Culture is an integrated
system of learned
behavior patterns that are
characteristic of the
members of a...
What is Culture???
Provides patterns of
acceptable behavior
& beliefs.
May be based on….
Nationality
Race and Religion...
Characteristics of Culture
 Culture is learned, shared, and transmitted from
one generation to the next.
 Culture can be...
Elements of Culture
5
Language (verbal
and nonverbal) Religion
Values and
Attitudes
Material Elements
Manners and
Customs
...
Values and Attitudes
6
Value of U.S. Culture Alternate Value Function Affected
The individual can influence
the future
Lif...
Cross-Cultural Behavior Model
7
Communication
about
Innovation
Consequences
Strategic
Opinion
Leadership
Adoption
Tendency...
Cross-Cultural Behavior Model
 The key variable of the model
is propensity to change, which
is a function of three
constr...
Good Intercultural
Communicators Are….
Aware values &
behaviors not
always “right.”
Flexible & open
to change.
And…..
Sensitive to verbal
& nonverbal
behavior.
Aware of values,
beliefs, practices
of other cultures.
Sensitive to
di...
HIGH CONTEXT VS. LOW CONTEXT
CULTURES
High-Context Cultures
 Infer information from
message context, rather
than from content.
 Prefer indirectness,
politenes...
Low-Context Cultures
 Rely more on content
rather than on context.
 Explicitly spell out
information.
 Value directness...
Achieving cross-cultural communication effectiveness
A. Provide cultural training
-about other cultures
-about our own cul...
Cross cultural communication effectiveness
1. Correct balance between task and relational behavior.
2. Minimize self-orien...
Cross-Cultural Training
 Cultural training programs
should include:
 culture-specific information
 general cultural inf...
Cross-Cultural Training(cont.)
 Additional forms of training
include:
 mentoring
 area studies programs
 cultural assi...
Tips for Making Culture Work for
Business Success
 Embrace local culture
 Build relationships
 Employ locals to gain cu...
Thank You
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  1. 1. •Chauhan Vishnu M. •Gec Bhavnagar •Enroll no:130210125015
  2. 2. Culture Defined 2 Culture is an integrated system of learned behavior patterns that are characteristic of the members of any given society.
  3. 3. What is Culture??? Provides patterns of acceptable behavior & beliefs. May be based on…. Nationality Race and Religion Historical Roots …All of the Above
  4. 4. Characteristics of Culture  Culture is learned, shared, and transmitted from one generation to the next.  Culture can be passed from parents to children, by social organizations, special interest groups, the government, schools, and churches.  Culture is multidimensional, consisting of a number of common elements that are interdependent. 4
  5. 5. Elements of Culture 5 Language (verbal and nonverbal) Religion Values and Attitudes Material Elements Manners and Customs AestheticsEducationSocial Institutions
  6. 6. Values and Attitudes 6 Value of U.S. Culture Alternate Value Function Affected The individual can influence the future Life follows a preordained course Planning and scheduling We must work hard to accomplish our objectives Hard work is not the pre- requisite for success; wisdom, luck, and time are also required Motivation and reward system Commitments should be honored A commitment may be super- seded by a conflicting request Negotiating or bargaining One should effectively use one’s time Schedules are important but only in relation to other priorities Long and short range planning A primary obligation of the employee is to the organization The individual employee has a primary obligation to the family Loyalty, commitment, and motivation The best qualified person should be given the position available Family issues and friendship can determine employment Employment, promotions recruiting, selection
  7. 7. Cross-Cultural Behavior Model 7 Communication about Innovation Consequences Strategic Opinion Leadership Adoption Tendency Cognitive Search Change Agent Adoption Propensity to Change Evaluation of Innovation Cognitive Distortion Cultural Lifestyle
  8. 8. Cross-Cultural Behavior Model  The key variable of the model is propensity to change, which is a function of three constructs:  cultural lifestyle  change agents  communication about the innovation 8
  9. 9. Good Intercultural Communicators Are…. Aware values & behaviors not always “right.” Flexible & open to change.
  10. 10. And….. Sensitive to verbal & nonverbal behavior. Aware of values, beliefs, practices of other cultures. Sensitive to differences within cultures.
  11. 11. HIGH CONTEXT VS. LOW CONTEXT CULTURES
  12. 12. High-Context Cultures  Infer information from message context, rather than from content.  Prefer indirectness, politeness & ambiguity.  Convey little information explicitly.  Rely heavily on nonverbal signs.  Asian  Latin American  Middle Eastern
  13. 13. Low-Context Cultures  Rely more on content rather than on context.  Explicitly spell out information.  Value directness.  See indirectness as manipulative.  Value written word more than oral statements.  European  Scandinavian  North American
  14. 14. Achieving cross-cultural communication effectiveness A. Provide cultural training -about other cultures -about our own culture B. Provide language training C Improve feedback systems -within organizations -structure -processes -new technologies D. Increase flexibility and cooperation E. Focus on individual attitudes and skill building
  15. 15. Cross cultural communication effectiveness 1. Correct balance between task and relational behavior. 2. Minimize self-oriented behaviors. *3. The capacity to be non-judgmental. *4. The tolerance for ambiguity. *5. The display of respect. 6. Personalizing knowledge and perceptions. *7. Displaying empathy. 8. Taking turns .
  16. 16. Cross-Cultural Training  Cultural training programs should include:  culture-specific information  general cultural information on values, practices, and assumptions  self-specific information that identifies one’s own cultural paradigm 16
  17. 17. Cross-Cultural Training(cont.)  Additional forms of training include:  mentoring  area studies programs  cultural assimilator programs, in which trainees must respond to scenarios of specific situations in a particular country  sensitivity training  field experience 17
  18. 18. Tips for Making Culture Work for Business Success  Embrace local culture  Build relationships  Employ locals to gain cultural knowledge  Help employees understand you  Adapt products and practices to local markets  Coordinate by region 18
  19. 19. Thank You

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