Communication

1,468 views

Published on

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
1,468
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
45
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Communication

  1. 1. Communication<br />Passing of information, exchange of ideas between <br />a sender and a receiver<br />
  2. 2. Communication Process<br />
  3. 3. The person or organization that has information to <br />share with another person or group of people<br />
  4. 4. Encoding<br />The process of selecting words, symbols, pictures and the like to <br />represent the message that will be delivered to the receivers is called <br />Encoding. <br />It involves putting thoughts, ideas or information into symbolic form<br />
  5. 5. is the meaning that the source hopes to convey<br />
  6. 6. The Channel is the method by which the communication<br /> travels from the source/sender to the receiver<br />CHANNEL OF COMMUNICTAION<br />
  7. 7. Decoding<br />Process of transformation the <br />senders message back into act.<br />
  8. 8. Receiver<br />Individual or Groups with whom the <br />sender shares information or thoughts<br />
  9. 9. RESPONSE<br />The receivers set of reactions after seeing, hearing <br />or reading the message<br />
  10. 10. The part of receiver’s response that is <br />communicated back to the sender<br />
  11. 11. noise<br />Unplanned Factors that distort or interfere <br />the message reception<br />
  12. 12. Marketing Communication<br />Process<br />
  13. 13. channel<br />Media<br />decoding<br />encoding<br />Promotional Mix<br />Target Audience<br />Interpretation<br />Source<br />receiver<br />Company<br />Consumer<br />Feed Back- Market Research <br />Response-sales <br />

×