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THEULTIMATEGUIDE
TODESIGNINGA
PRE-LAUNCH
STRATEGYFORYOUR
NEWBLOG
Vishal Ostwal
"The more you sweat in peace, the
less you bleed in war." - Norman
Schwarzkopf
‘Why my blog sucks.’
I feel odd to admit it...
The thousands of words I wrote weren’t getting the
attention they deserved. The frustration
propagated with each failed at...
But still things didn’t improve as there were several
reasons to this failure. My being a beginner in the
arena of bloggin...
then watching the work die wasn’t an option we
could choose.
We made a detailed pattern of steps for us to follow
which wo...
The exact reason why you need a
pre-launch strategy
"A pre-launch strategy is much like
your blueprint of success."
You ma...
One thing you must know before
designing a pre-launch strategy
Most people are keener on starting as soon as they
can, and...
Set some milestones for your blog, have a vision for
it, and imagine every possible way you can expand
it beyond the horiz...
Before that, learn the philosophy that governs the
launch-strategies of most dominating websites on
the internet.
It’s har...
Ask them to enter a captcha and they will barely
comment.
Don’t use social media and maybe they’ll never see
you again.
An...
The oddest part about making mistakes is that you
may not even recognize when you make them.
Then how can you avoid making...
Either you change them and get things right or you
ignore them and give yourself some reasons to
worry about in future.
Pa...
How can you do it? Keep prepared what you’re
planning to do later. A free e-book, webinar, or
something that you thing you...
The Pre-launch Strategy
So here it is. The pre-launch strategy.
The following points will emphasize on the
mistakes which ...
Your reason doesn’t need to have a practical
explanation but it needs to exist, because it is what
will help you thrive in...
That’s that mentality which makes most ideas utter
failures. People don’t want to think why their idea
might fail.
They st...
 Simplifies things
 Educates and creates awareness
 Entertains and pleases
 Encourages improvement
If your idea is int...
You cannot start creating random content and
throw it at all kinds of people.
In that way, the outcomes will be highly uns...
The best advice about getting more traffic is pretty
simple – “get more subscribers.”
It’s one of the best blogging advice...
For example, if you’re giving an E-book, then don’t
simply provide a box saying “Get your free E-book.”
Not only that make...
since the frequency reduced from once a month to
once every three months.
“The right approach is to rather combine
your go...
teenagers use Facebook whereas business
professionals are soaked up in LinkedIn.
Overall, keep some ideas prepared to attr...
You can simply define your audience based on their
interests, problems, mind-set, goals, and other
human qualities.
Howeve...
Brainstorm some article ideas and turn them into a
stack of pure gold.
Keep some posts queued for publishing before
launch...
 PDFs
 PPTs
 Podcasts
Create a content plan and
structure
Most of the readers become familiar with your
work after read...
hyperlinks, whereas The Huffington Post has its
roots in almost every category.
Some bloggers can’t stop using obscene wor...
blogs. Similarly, what is it that would suit your
audience? Make that a part of your style.
 Would you prefer behaving li...
Focus on building a community
If you can look at a group of people with a smile on
your face and say “these are the ones w...
Build some connections before
you get started
Even the finest work on the internet can stay
unrecognized if it fails to re...
 Follow them on social media and help them
grow in all ways you can. You’ll definitely be
noticed.
 Mail them personally...
reader’s heart and mind. They’ll become curious
about you, feel a subconscious drag towards you,
and tend to support you i...
comment form. These tiny things are create a
lot of influence and must be used wisely.
 Let your readers know more about ...
Be prepared
I created a PayPal account even when I had no
belief that I was ever going to earn using the
internet.
A few m...
What you think is simple and can be done later
creates a lot of hassle and distracts you later. The
earlier you finish thi...
Make a list of resources you will
need
One idiotic mistake
you can make is
focusing your time on
not-so-important
things i...
In our case, we gathered a list of stock photo sites
licensed under CC0, made a list of essential plug-
ins, and sorted ou...
It takes quite less effort to start a blog than running
it for years. So rather choose a team which can
persist and keep w...
Decide monetization methods
What kind of money-making method do you think
might be suitable for your new blog?
Are you foc...
A few things you must consider
doing before starting a blog to
thrive faster
The growth of a blog doesn’t solely depend on...
trying hard to establish themselves as an authority
in what they do.
So if don’t taste success initially, then maybe it’s
...
The leaders in the industry hesitate to work with
you as they doubt your credibility.
The readers keep ignoring you as the...
For now, a single advice you must mind is
– survive.
All bloggers who are leaders in their respective
fields have only one...
Survive as long as you can. Until you accomplish
what had started for even if it takes some sacrifices,
sufferings and fru...
Make people wonder, evoke curiosity, create some
suspense, and then reveal.
That’s a tactic.
Once you begin talking about ...
If you can’t sense the diplomacy that exists among
bloggers then you may miss a lot of opportunities.
When you’re new, you...
One blogger suggested me some places to guest
post which bring more visitors.
Another one introduced to me the tools he us...
So I did a guest post; it got 300+ shares. Which
made me realize that I wasn’t that bad but just
missing a connection with...
Revise everything to achieve
perfection
Once you’re finished with the completion of the
whole process, revise it thoroughl...
 Choose your monetization methods
depending on “what you can get by being what
you are.”
 Experiment to find out the bes...
blog. If it doesn’t serve a purpose
– drop the idea."
Also, if you don’t make an earth-shattering entry
using your pre-lau...
Launch – all good things follow
after this
The pre-launch strategy is just a start.
You'll find out what's right for your ...
About Author
Vishal Ostwal is the co-founder at CodeBlot, you
may mail him and ask him more about online
marketing and con...
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The Ultimate Guide to Designing a Pre-Launch Strategy for Your New Blog

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Are you thinking about starting a new blog?

This is the only guide you need to create a pre-launch strategy for you new blog and make it thrive. It includes a list of actionable steps you can implement on your new website or blog.

Also, it'll guide you towards making an effective launch and increasing your online presence even before you start.

Published in: Marketing
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The Ultimate Guide to Designing a Pre-Launch Strategy for Your New Blog

  1. 1. THEULTIMATEGUIDE TODESIGNINGA PRE-LAUNCH STRATEGYFORYOUR NEWBLOG Vishal Ostwal
  2. 2. "The more you sweat in peace, the less you bleed in war." - Norman Schwarzkopf ‘Why my blog sucks.’ I feel odd to admit it but it’s the name of a list I had made which contained reasons that kept my earlier blog from growing. This list was the first thing I showed to Mayur, who is a co-founder at our new website, CodeBlot, before we even started doing anything for it. Why? It had been more than a year and six months since I was unsuccessfully running my self–help blog and had failed to give it the growth it deserved. I had implemented everything I learned to make my ideas work, and had even turned myself from a novice into someone whose works finally appear on the first page of Google. Yet, it wasn’t growing.
  3. 3. The thousands of words I wrote weren’t getting the attention they deserved. The frustration propagated with each failed attempt, and even more when working harder didn’t pay-off. I assured myself that I was probably doing something wrong and felt a severe need to rethink over the way the way I was working. Nevertheless, there’s always a reason why a blog doesn’t get enough traffic, why its readers don’t comment, and its Alexa rank remains frozen. To be truthful, maybe it simply sucks. And mine sucked too! The Problem? What I did wrong in the beginning severely affected my blog and almost doubled my work. I had to go back to my posts from the past to make them better and SEO perfect. I removed all the images whose sources weren’t mentioned, corrected the careless grammar mistakes, and sweated over formatting the old posts and hundred other things which I had done wrong.
  4. 4. But still things didn’t improve as there were several reasons to this failure. My being a beginner in the arena of blogging was one of them – I was never a fine writer. For months, I kept blogging on the free Blogger platform for a whole year, never started a newsletter or paid heed to making an about page, didn’t even knew what the abbreviation SEO stood for (let alone its implementation), wrote tiny posts, didn’t include links to other posts, and did other frustrating things which later turned into regrets. I was constantly shooting myself in the foot since the day one and was wondering why things weren’t working for me. I critically thought over everything that held my blog back and found out that I was stuck. I had to pass it through a complete rebranding process as there remained no other way out. That was when I created a frank ‘Why my blog sucks’ kind of list to remind myself to never repeat those mistakes again. Those regrets forced us to design a pre-launch strategy for CodeBlot because working hard and
  5. 5. then watching the work die wasn’t an option we could choose. We made a detailed pattern of steps for us to follow which would serve as a guideline to us, and planned our actions in accordance with them. While we went through all this - studying various blogs, observing the practices of pioneers in the blogging industry, and creating a precise pre- launch strategy for our blog, we realized that we had found a universal method which can work like a charm for most of the new blogs. If you’re a beginner in the world of blogging, then a pre-launch strategy can benefit you. Because if you ruin the start then you create a lot of problems for later. That’s why we created a pre-launch strategy (the one which works) in order to assure the success of new blogs to some extent. Ready to design an unshakable plan for your new blog before you begin? Prior to that, you need to understand why you really need to have a pre-launch strategy.
  6. 6. The exact reason why you need a pre-launch strategy "A pre-launch strategy is much like your blueprint of success." You make a detailed plan, take into consideration what’s necessary to make your website succeed, and then start working on it even before launching. Making a website live without having any prior plans for it is one of the biggest blunders you can make. Sooner or later you realize this and find yourself stuck, or maybe just find out that your situation could’ve been better. Although you cannot ensure the success of your website by simply designing a pre-launch strategy, you can cut-off every obstacle that might prevent your website’s growth in future. Also, you’ll have a working plan to follow, which is better than praying for some random visitors. In short, with a pre-launch strategy, your chances of getting the expected results are greater than some unpleasant surprises.
  7. 7. One thing you must know before designing a pre-launch strategy Most people are keener on starting as soon as they can, and lack a clear picture of its future. They push their website into the sea of a million other websites, completely ignoring why they’re doing so. Gradually, their plans change and they get confused as their blog doesn’t fit into any niche and lacks a well-defined purpose. You must know what kind of future you want for your website and understand what the purpose behind creating it is. "Start with an end in mind and define what success means to you." Do you wish to earn money with your site? Do you want to create an online platform for your business? Or do you wish to use your blog for sharing your words with the world? Whatever be your reason, make it clear and definite, else the chances are that your blog will fail.
  8. 8. Set some milestones for your blog, have a vision for it, and imagine every possible way you can expand it beyond the horizons. "Remember that a blog doesn’t always remain a blog. It becomes what you make it." There are people running local businesses using their blog, selling their products online, using advertising to earn some bucks while pursuing their passion and creating an influence while doing what they love. What would you like to do using your blog? Decide and do. A stepwise approach to designing a pre-launch strategy for your new blog If you start working on a plan sequentially, you'll get more things done without jumbling them. Make a list of activities and arrange them in a pattern based upon their priorities. Don’t know how to do it? I’ll tell you further.
  9. 9. Before that, learn the philosophy that governs the launch-strategies of most dominating websites on the internet. It’s harsh, it can extend the launch time of your blog beyond your patience, and even require a great deal of perfection. But it’s worth the aim you are working for. 1. Follow a no mistakes policy Make a blunder and then wonder – That’s what most beginners do. I did the same and regret it. It’s alright to relax about your imperfection while you’ve just begun, but don’t make it a habit. People are used to reading flawless content, they have a consent that wishes for the best, and they have no time to read your grammatical errors. They spare almost nothing. The way you’ll do things will decide the way you’ll be treated. People don’t care why your site design isn’t responsive and they close the browser tab.
  10. 10. Ask them to enter a captcha and they will barely comment. Don’t use social media and maybe they’ll never see you again. And guess what? It’s not their fault. That’s where you might miss the mark. Ask any of the big guys and they’ll tell you that they’re smarter because of their mistakes. Mistakes are inevitable and must be made for learning. However, there’s a proper way of making mistakes too. The successful bloggers and the rest make mistakes differently. Confusing? Maybe a bit. The professional bloggers make mistakes knowingly to check their ideas to find out what might work for them. If the ideas don’t work, they’re dropped. They make mistakes intentionally and know what they’re doing whereas other bloggers make mistakes due to their ignorance.
  11. 11. The oddest part about making mistakes is that you may not even recognize when you make them. Then how can you avoid making mistakes? There’s not best way, but a good approach is to plan, be sure of almost every action you take, and correct your mistakes the moment you realize them. 2. Pay attention to all that concerns you Your dissatisfaction points at what needs to be changed. When you start a new blog, you feel discontent with a bunch of things like site design, comment form, contact page, etc. It’s actually your gut feeling signaling you to change what might cause problems, and it’s also a slight hunger for perfection. These things keep poking you through the whole process of building a blog to remind you about them.
  12. 12. Either you change them and get things right or you ignore them and give yourself some reasons to worry about in future. Pay heed to the way you feel about your blog. Is there anything that needs to be changed? Change it. No, don’t get stuck in meaningless hassle or tweak everything continually. But ensure that whatever exists on your blog, is fine. 3. Start like you never started Everyone notices when you start like a beginner. Your audience watches when your number of posts grow from 2 to 5, when you tweak the site theme again and again, or when there isn’t much interaction going on your blog. But this perception of being a beginner can cause harm by snatching from your blog the credibility it deserves. So rather start as if your blog exists since a couple of months, fake it till you make it, and launch with a bam!
  13. 13. How can you do it? Keep prepared what you’re planning to do later. A free e-book, webinar, or something that you thing you’ll do in the future. Observe the big blogs. Find out why you perceive them as BIG and do more of what makes them look big to you. However, note that you may ignore this part, as starting a blog from scratch and being open to your readers, works similarly. They feel a bond between themselves and you blog when they watch it grow slowly and know that they were with you since the first day.
  14. 14. The Pre-launch Strategy So here it is. The pre-launch strategy. The following points will emphasize on the mistakes which you can prevent and the precautionary actions you can take to make your blog succeed. To be clear, it’s about what’s crucial but goes plainly unnoticed. Define the purpose of your site Why would you start a website? There has to be a reason that drives your intentions and motivates you to work tirelessly. If you’ve got a reason like money, then you might be creating just another futile site.
  15. 15. Your reason doesn’t need to have a practical explanation but it needs to exist, because it is what will help you thrive in the long run. It’s your purpose of existence. Everything starts with a purpose – the same is applicable to your site. For instance, we started Codeblot to help the computer science students like us who lack a proper guidance regardless of the profit we might make, as there weren’t many people doing much in our field. It’s simple. You feel a need for something and think that you could be doing something about that. That’s when you get to work. You decide to fill the holes which exist in the internet! Doubt your idea to be sure about it Everyone has an idea, and everyone thinks that theirs is the best.
  16. 16. That’s that mentality which makes most ideas utter failures. People don’t want to think why their idea might fail. They start working blindfolded until it’s too late and circumstances begin to show-up negatively. Soon, they doubt their decisions and wish to start again. But most of the time it’s late. Understand your idea clearly and make sure that it’s something that you can create success with and which people are in a need of. Your ideas aren’t water or oxygen. No one needs them badly enough. Yet, you still take up one and make people want it. That’s where the art is – In making people want your idea. If your idea isn’t something which people can be made to want or doesn’t serve a huge need, then chances are that it’s just not worthy enough to be brought into existence. Here are some signs that your idea might be a good one.  Solves problems
  17. 17.  Simplifies things  Educates and creates awareness  Entertains and pleases  Encourages improvement If your idea is into doing any of the above mentioned things well enough, then it might be a fine one to pursue. Analyze your market Billionaires buy Rolex watches, introverts buy books, and fitness-conscious people buy exercise accessories. Are these all people the same? Nope. Blogging isn’t different from the real markets as far as targeting the right audience is considered.
  18. 18. You cannot start creating random content and throw it at all kinds of people. In that way, the outcomes will be highly unspecific and can generate disastrous instability for your blog in future. Stick to the rules from day one. What are the rules?  Find the needs of your target audience  Find ways to fulfill those needs  Research the lifestyle of the people you create for  Use leads and analytics to be specific with your actions, products and content  Be prepared to serve your audience and customers with what they expect from you The only way to save your blog from some odd traffic catastrophes is to thoroughly understand your market and generate content which is relevant to your audience and provides value to them. Form an audience growth strategy
  19. 19. The best advice about getting more traffic is pretty simple – “get more subscribers.” It’s one of the best blogging advice I’ve ever read. It makes sense. The base of traffic are subscribers. If you focus on gaining more subscribers then traffic will follow naturally. Instead of worrying about SEO and other technical stuff, your first priority should be engaging a crowd that can relate to your work and support it. Serve the people who back you up by providing them with whatever they deserve. Their trust is most valuable thing, and will be your strength in the long run. There are some pretty genuine ways to grow your audience. Like, giving an E-book on subscription, launching contests on social media, giveaways, etc. However, be sure that you stick to the morals of your blog and be smart when you promote while using these tactics.
  20. 20. For example, if you’re giving an E-book, then don’t simply provide a box saying “Get your free E-book.” Not only that makes your work look vague but also makes your product almost invisible to your audience. Instead, you can rephrase the same as “Download your free guide to doing xyz to be better at xyz.” I bet your audience will love it that way. Secondly, make sure that every action of yours aligns with philosophy of your blog. I still remember a contest held regularly on a website which sold books. I had even won once. They gave one book per month to a random person who would answer a question on their website, which I thought was a compelling idea to keep their customers coming. But later they switched to giving music speakers and other costly stuff to the readers once in every three months. This disappointed me, because they had become irrelevant. Also, their costs would have probably increased as branded speakers cost more than books. The audience interaction would have decreased too
  21. 21. since the frequency reduced from once a month to once every three months. “The right approach is to rather combine your goals and audience’s interest in such a way that it benefits both.” A few things you must remember while attempting to gain new readers are:  Keep your content and giveaways relevant to your niche.  Be the first one to initiate the conversation with your readers via social media or comments.  Ask your target audience about their problems and insecurities so that you can solve them in future. They’re likely to interact much when you show your interest in them.  Stick to some specific topics while creating content. This makes your audience aware of what they can expect from you.  Find the platform where your audience hangs out and stay much active there. You main goal is to spread your message. For instance, most
  22. 22. teenagers use Facebook whereas business professionals are soaked up in LinkedIn. Overall, keep some ideas prepared to attract a troop of people who would really love your work. Then keep working for those people, stay focused on their needs, find out what makes them stay with you, earn their trust, and finally dominate. Understand your audience Walk into the shoes of your audience and you’ll know everything about them. While doing anything on your blog, keep your audience at the center of attention because it is whom you write for, and it’s who decides your success. Although the concept of defining an audience persona is quite hyped, you don’t always need some stats or solid demographics to begin with.
  23. 23. You can simply define your audience based on their interests, problems, mind-set, goals, and other human qualities. However, in certain cases you’re obliged to follow the norm as things might not work otherwise. For example, if you run a fashion blog then you’ll necessarily have to target young women of a certain age group who are interested in clothing, make-up, and accessories so that you can benefit by selling them affiliate products or provide a course. Whereas in the self-help niche there are no such rules. Everyone has some dreams and goals, all people like to be inspired, and statistics have less place on such blog. You get it? Whatever be the method you choose to define your audience, make sure that you have a good deal of information about the people who you want to write for. Lay a solid foundation of useful content
  24. 24. Brainstorm some article ideas and turn them into a stack of pure gold. Keep some posts queued for publishing before launching as this will avoid you from losing your online consistency after the launch just in case you fail to generate new content for a few weeks or months. However, while batching content make sure that you create only evergreen posts and don’t attempt writing about time-sensitive topics that might get outdated by the time you launch. Your initial content creates a perception about your blog in your reader’s mind so it’s better to give them something that could keep feeding them for a few days until you come up new content. Also, make your content versatile and shallow as this will make your content look more credible. You have a lot of options. Here are some:  Infographics  Videos  Graphic Images
  25. 25.  PDFs  PPTs  Podcasts Create a content plan and structure Most of the readers become familiar with your work after reading a few posts. This is what decides whether they’ll stay with you or leave. If there’s a certain way you want to be seen, start acting like it and generate content for the kind of audience you want to attract. For example, everyone know that BuzzFeed creates short content and list posts that are entertaining, Wikipedia provides in depth articles studded with
  26. 26. hyperlinks, whereas The Huffington Post has its roots in almost every category. Some bloggers can’t stop using obscene words like f*** or s**t, whereas opposite to this, some bloggers will hesitate to use these words even once as doing it might disappoint their readers. All blogs form a similar image in their reader’s minds with their content. Although it isn’t always visible, every site follows a specific pattern of content and uses a content structure. An overall solution to keep your content steady and specific and create an identity in the long run is to create a content plan. Here are a few quick ideas to assist you with this.  Stick to a specific writing tone. Honest, funny, serious? Decide how you wish to be perceived, decide your type, and create later.  Generate the content that suits your audience. Videos are good for someone with a blog containing a lot of humor, and infographics with statistical data look fine on marketing
  27. 27. blogs. Similarly, what is it that would suit your audience? Make that a part of your style.  Would you prefer behaving like a formal journalist and stick to the details only, or would you rather be cracking some jokes and be a bubbly blogger? This is your personality that tells the readers about who you are. Choose it wisely.  Follow a repetitive format in most of your posts whenever possible. This will make your readers used to it and they’ll find it easier to understand you. Above all, edit your posts several times and mind your grammar if you’re a beginner to keep the quality of your posts top notch. Also, just in case you’re confused about what kind personality you should be developing for your blog, then focus on the kind of audience you want to attract and act like one of them. This would make everything easier for you as they could easily relate themselves to you and feel a natural bond. You must be thoughtful about this section, especially if you wish to establish a personal brand.
  28. 28. Focus on building a community If you can look at a group of people with a smile on your face and say “these are the ones whom I write for!” then you’re already on the right track. That’s because you’ll need a community to succeed, and when you have an audience in mind, you have a clear idea about who you are working for. In case of blogging, it’s your readers who love what you share, appreciate your work, and back it up in all ways they can. To get started, interact with other bloggers who have the same passions as yours, ask your initial readers to spread the message about your blog, or try to convert more visitors into regular readers. Your main aim is to connect with the people for whom your work is best suited and persuade them to have a space for your blog in their mails, feeds, and hearts. If you observe closely, the only major difference between the successful blogs and the unsuccessful ones is the difference in the amount of people who back them up. That’s a huge factor.
  29. 29. Build some connections before you get started Even the finest work on the internet can stay unrecognized if it fails to reach a right audience, and most of the content is such – the one which is good but doesn’t get the attention it deserves. In such case, networking and genuinely socializing with the leaders of your niche can be a great solution. Not only this will make your work grow at a rapid pace but also teach you some lessons which will stay with you throughout your blogging journey. So building a networking strategy can be a lifesaver for you if done properly. However, know that networking isn’t about using others for fulfilling your own motives. Instead, it’s a way to grow together by genuinely helping each other. To be clear, interdependence is in the blood of blogging, and without it everything gets harder. A few quick ways to connect with the leaders in your niche are:
  30. 30.  Follow them on social media and help them grow in all ways you can. You’ll definitely be noticed.  Mail them personally. Most of the bloggers are humble, and they reply too.  Ask them for guidance and stay limited to tiny interactions. Sometimes this much effort is enough.  Comment on certain blogs and be an active reader to make your presence felt. Give your blog a face You may call it a brand, but I prefer calling it the face. That’s because each and every element on your blog plays a role in how it is perceived by the readers. If your blog really stands apart from others, if it’s really worth remembering, then it’ll stick to the
  31. 31. reader’s heart and mind. They’ll become curious about you, feel a subconscious drag towards you, and tend to support you in your mission by becoming a part of it. It’s not just about the theme and the kind of content you create but the overall outcome of everything on your blog. Your job is to make the readers feel like they’re home. Most of this face-making can be done before launching a blog and is a finer idea than tweaking your website several times after its launch. Branding and all the other stuff matters so much because it creates a perception about your blog in people’s mind. Here are few tips to give you a clear idea:  Choose the logo, subtitle, and other major details based on the philosophy of your blog.  Make your readers feel special and make your blog more about them than yourself  Be careful with the words you on sensitive elements such as call to actions, about page, or
  32. 32. comment form. These tiny things are create a lot of influence and must be used wisely.  Let your readers know more about you by including your stories, relevant real life pictures, and personal opinions often. It is essential to form an honest bond with the readers.  Be authoritative and specific about the work you do. This helps you gain credibility and prevents you from looking like a beginner.  Use similar kind of language, graphics, and phrases in most of your content. Your readers will likely remember what appears repetitively. These tips are just for giving you a basic guideline. There's a lot more you can do. However, there are several other aspects that define the image of your blog. A nice way to find the right match of ideas for your blog is to ask simple questions like “does it reflect the mission and personality of my blog?” If you feel alright with your decision, then go ahead.
  33. 33. Be prepared I created a PayPal account even when I had no belief that I was ever going to earn using the internet. A few months later I earned my first 250 dollars. You see, if I wouldn’t have made that PayPal account in advance then I might have lost the opportunity. When you’re getting started, it’s obvious to miss out some important things since they’re left on tomorrows. However, when the opportunity knocks, you won’t want to lose it due to silly reasons. It’s better to pay attention to what you’re going to need in the long run and do it first. Also, many of the things don’t happen immediately and can waste your productive time when you’re supposed to work. For example, AdSense approval takes time, a PayPal account takes nearly a week, and you need time to set up graphic items if you’re planning to create a shop.
  34. 34. What you think is simple and can be done later creates a lot of hassle and distracts you later. The earlier you finish this part, the better. Just do a quick requirement analysis, go through your plans for the blog, find what’s needed, and proceed. Make a list of all that is required for your blog and finish everything on it. Here’s are some quick reminders for your reference:  Linking of affiliate accounts to the bank account  Creating new advertising network accounts  Getting your own pictures clicked  Creating a PayPal account  Creating affiliate partner accounts Did I miss something? Well, then consider that too and leave a comment maybe.
  35. 35. Make a list of resources you will need One idiotic mistake you can make is focusing your time on not-so-important things instead of creating content. Most bloggers do this. Don’t spend your time digging the stock photo sites, searching for free vector images and icons, finding video creating tools, hunting infographic making sites, and doing other random activities that don’t contribute to the success of your blog. To avoid this trouble, make a checklist of resources you’re going to need. It can be quite time-consuming to deal with all this stuff, so rather dedicate some time to solely making a list of resources which you are likely going to need in the future. It’s one of the smartest move you can make for the sake of your productivity.
  36. 36. In our case, we gathered a list of stock photo sites licensed under CC0, made a list of essential plug- ins, and sorted out the necessary elements for the blog. Also, we made sure to at least have an idea about all the tools we were going to need for managing contests, generating polls, and creating content like infographics or custom images. Understand all the activities you do for creating content, growing audience, or improving your blog, and then make a checklist of resources that contains all the aspects of your requirements. Find a team with similar interests Decide whether you’re going to run the blog alone or is there any need for a team. If you’ve made up your mind to work as a team, make sure that your teammates share the same goals as yours. Often, you might be held back if your team fails to find a purpose in your undertaking.
  37. 37. It takes quite less effort to start a blog than running it for years. So rather choose a team which can persist and keep work consistently on the blog. Set up all the tiny things As per the size, niche, and type of your blog, mind the elements that need fit into your blog for making user-friendly and accessible to readers. Here’s a quick list for your reference:  Contact forms  E-mail addresses for different purposes such as contact, advertising, etc.  Pages such as Terms and conditions of use, or privacy policy  Visual elements – themes, header graphics, social icons.  Social media profiles  Sidebar widgets to increase engagement  Pop-ups and notification bars to gain more subscribers
  38. 38. Decide monetization methods What kind of money-making method do you think might be suitable for your new blog? Are you focused on generating more content to attract visitors and then convert those visits via advertising? Or is it that you’ve got a lot of products to recommend to your readers? Affiliate marketing would be the best option in that case. Have you got any products of your own to sell too? Even that would be a cool idea. There’s always a specific monetization method that can work better for your blog than others; find that. You can always keep experimenting. However, find something which you can rely on in the long term.
  39. 39. A few things you must consider doing before starting a blog to thrive faster The growth of a blog doesn’t solely depend on your hard-work. The truth is, you may go on creating post after post, experiment with your content and yet reach nowhere close to what you call growth. You need to have a solution, or else you will become the next one to fall in the rabbit hole. The blogs on the internet are similar regardless of what their niche is. Very similar. What it really takes to succeed is being unique, persistent and patient. If you look at everyone, you’ll notice that they are craving for attention, creating in spite of knowing whether someone cares about what they create, and
  40. 40. trying hard to establish themselves as an authority in what they do. So if don’t taste success initially, then maybe it’s not your fault as it’s easy to get lost in this mob. Also, not giving up counts the most. If you ask me, the only thing which leads to succeed in blogging is – surviving. It’s disheartening. It’s tough. It’s boring. It’s useless. It’s insensible – you can have a lot of excuses to quit. But only one way to succeed – survive – no matter what. "In the beginning, measuring your value in terms of outcomes is a cheap way to decide your success." You’re taken lightly when you’re just a beginner. Other bloggers perceive you as weak and don’t see you as a potential partner or competitor.
  41. 41. The leaders in the industry hesitate to work with you as they doubt your credibility. The readers keep ignoring you as they think that you aren’t worthy of their attention. But then, you get what you deserve.  You get the first comment on your blog.  Your Facebook fans increase by small numbers.  Fellow bloggers invite you to guest post.  You get some fan mails.  People become curious about your work. That’s when you realize that you’re succeeding, gradually. This rising curve is a proof that you’re growing, even if slowly. And if you keep up this going constantly, you win. It takes years to learn, a few years to create, some more years to build an asset, and all this time isn’t easy either. But it pays off in the end.
  42. 42. For now, a single advice you must mind is – survive. All bloggers who are leaders in their respective fields have only one thing in common – they survived. During the years there have been thousands of bloggers. The good, bad, and the excellent. However, the only the ones who had the guts to keep striving against all the odd did remain. No matter how awesome others are, no matter how different, once they perish, everything ends. Want some motivation? Go through the oldest archives of some popular websites and you’ll find out that they too were once awful, ordinary, and small. I bet you’ll be awestruck. But as you pay close attention to the hard work they put into creating those valuable wonders, you realize that success isn’t that easy after all. But you also discover what you need to do – survive.
  43. 43. Survive as long as you can. Until you accomplish what had started for even if it takes some sacrifices, sufferings and frustrations. Give it all that it takes. Well, that was just about what you must be doing until the end, but there are some things which you can do even before starting to begin with a boom. Here are a few: 1. Create a buzz Our first 2 tweets in which we had used 2 hashtags, gave us 7 new followers. Isn’t it interesting? Maybe not. That’s an important statistic if you ask me, considering that we didn’t even have our site running at that time and had just introduced it.
  44. 44. Make people wonder, evoke curiosity, create some suspense, and then reveal. That’s a tactic. Once you begin talking about a subject, people begin to notice. And then, to those whom your work really matters, wait. You attract the spotlight by constantly talking about your work and keeping your current followers updated with what you’re up to which spreads your message even further. If you do this smartly, you get the exact outcomes. 2. Build connections You can make things really hard for yourself if you refuse to join the network of bloggers which already exists. Chances are that you’ll see the same faces on the internet again and again from different blogs. That’s because the internet is such – a place where everything is interwoven and interdependent.
  45. 45. If you can’t sense the diplomacy that exists among bloggers then you may miss a lot of opportunities. When you’re new, you need to find your way to get through this network and become a part of it. If you don’t – you either survive hard or you perish. For this, you might need to start with mailing random people, asking for advice from the leaders, helping others for some favors, etc. Make a place for yourself somehow and get established. 3. Seek help from fellows All bloggers are experienced, in some way at least. You are likely have to deal with some difficulties later which can be hard to solve if someone hasn’t got your back. It took me quite long to understand how socializing works on the internet. But then I tried connecting with others in all ways. It worked.
  46. 46. One blogger suggested me some places to guest post which bring more visitors. Another one introduced to me the tools he used to create videos and told me about which monetization method helped him more. Overall, it’s one of the most valuable practices I’ve learned while blogging. This little bit of connecting with your folks can be responsible for your next successes. When you keep getting these tiny chunks of help from others your work becomes relatively simpler than it would have been otherwise. Also, you get known for the work you do and form a powerful group of people whom you can depend on. 4. Guest post As a beginner, I always underestimated my work and thought that it sucked. No comments. No shares. No feedback. Nothing!
  47. 47. So I did a guest post; it got 300+ shares. Which made me realize that I wasn’t that bad but just missing a connection with people. But that was when my blog was running. However, when you still haven’t started, you have better chances of attracting some new followers via writing on other blogs. Apart from that, if you get featured on big blogs then you can use those posts in your testimonials to exhibit your credibility. Either way, guest posting reaps huge benefits.
  48. 48. Revise everything to achieve perfection Once you’re finished with the completion of the whole process, revise it thoroughly and spring up some custom tactics for your blog. Although this post provides you with a general outline, you need to be more specific with the steps you take on your blog depending on its niche and to achieve the desired outcomes to attract a certain audience.  Your initial marketing efforts must resonate your motto and create an awareness among your audience to develop an honest bond with them  Use the promotional tactics or advertisement campaigns creatively and take on the method which is most suitable
  49. 49.  Choose your monetization methods depending on “what you can get by being what you are.”  Experiment to find out the best practices which you can adapt Execute tasks step-by-step and be patient Don’t do everything at once. Divide the whole process in chunks and finish tasks one after the other to avoid getting overwhelmed. Avoid creating clutter and be specific with each step that you add to your launch strategy. "Everything you do must contribute to the growth of your
  50. 50. blog. If it doesn’t serve a purpose – drop the idea." Also, if you don’t make an earth-shattering entry using your pre-launch strategy or fail to bring out the expected growth within the chosen deadline then don’t worry much. Most parts of your blog will expand with time. It’s just the beginning. Consider your pre-launch strategy to be at the center - it serves as the seed for the rest of the success that follows. Slowly, everything falls at place and you become almost a professional. If not, you become capable of taking your own wise steps at least. What else?
  51. 51. Launch – all good things follow after this The pre-launch strategy is just a start. You'll find out what's right for your website a few days after the launch. Click here to read the excellent guide created by Ramsay Taplin on how to start a blog. Need some help? If you need my assistance with your content or website, send me your inquiries. I'd be happy to help. Feel free to start a conversation. You may hire me to audit your website and design a custom content strategy for your website or blog for 250$ - Hire me!
  52. 52. About Author Vishal Ostwal is the co-founder at CodeBlot, you may mail him and ask him more about online marketing and content strategies. You may connect with him on LinkedIn.

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