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How to Develop A Successful Online Marketing Program

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Agenda <ul><li>Design for market leadership </li></ul><ul><li>Sustain high rankings – it builds the brand </li></ul><ul><li>Expand on your success </li></ul>

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How to design for market leadership

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How to design for market leadership Develop a Strong Business Model <ul><li>Develop a strong business model </li></ul><ul><li>Make room for scalability </li></ul><ul><li>Deliver excellent results </li></ul>

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How to design for market leadership Build Greater User Experience <ul><li>Build your web pages to create an enjoyable user experience </li></ul><ul><li>Optimize web pages to enhance the user’s experience </li></ul>

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How to design for market leadership Provide Valuable Content on the Website <ul><li>Provide content that is useful, informative, readable and understandable </li></ul><ul><li>Update the content on a regular basis – That makes the users come back </li></ul>

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How to design for market leadership Optimize Your Website with “Keywords” <ul><li>List all the possible keywords that people may search to find you </li></ul><ul><li>Use various sources to identify relevant keywords </li></ul><ul><li>Use the keywords which are searched by most of the people related to your business </li></ul>

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How to design for market leadership Optimize Your Website with “Keywords”  This is the result!

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Tip! Never optimize for search engines. Always optimize for better user experience. How to design for market leadership

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How to design for market leadership Provide an Extensive Glossary of Terms <ul><li>Provide an extensive glossary of terms in your industry </li></ul><ul><li>Link relevant terms back to your website </li></ul>

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How to design for market leadership Provide targeted FAQs <ul><li>Provide targeted frequently asked questions related to the subject of your website </li></ul><ul><li>Link relevant terms back to your website </li></ul>

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How to design for market leadership Create Trust <ul><li>Provide Testimonials </li></ul><ul><li>Show any Thank You cards you received </li></ul><ul><li>Share Success Stories </li></ul>

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How to design for market leadership Exchange Links with Good Websites <ul><li>Identify complementary websites with good page rank who are offering services other than yours </li></ul><ul><li>Exchange links with them </li></ul>

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How to sustain high rankings <ul><li>VisaPro.com now stands in the Top 10 out of 100,000 immigration websites </li></ul><ul><li>Consistent growth in the last 5 years, since launch </li></ul>

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How to sustain high rankings Provide Latest News Updates <ul><li>Update your users with the current news in your industry </li></ul><ul><li>Publish news fast, ahead of other websites </li></ul>

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How to sustain high rankings Provide Insights on Hot Topics <ul><li>Provide your insights on the hot topics in your industry </li></ul><ul><li>Provide them at regular intervals </li></ul>

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How to sustain high rankings Submit Articles to Article Directories <ul><li>Identify popular article submission directories </li></ul><ul><li>Submit your articles </li></ul><ul><li>Keep your brand elements (Logo, URL) in the signature lines </li></ul>

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How to sustain high rankings Provide a Discussion Forum <ul><li>Provide a discussion forum for the users to discuss their issues </li></ul><ul><li>Contribute in posting the replies to the queries </li></ul><ul><li>Advertise your services without defeating the main purpose </li></ul>

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How to sustain high rankings Post Replies in Message Boards <ul><li>Post replies to the queries posted on message boards of your industry </li></ul><ul><li>Keep your brand elements (Logo, URL) in the signature lines </li></ul>

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How to sustain high rankings Provide Video Content <ul><li>Provide video to enhance the user experience </li></ul><ul><li>Video is more effective than static content </li></ul>

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How to sustain high rankings Provide Downloadable PDF Files <ul><li>Provide something to download and read </li></ul><ul><li>Users like anything that is FREE! </li></ul>

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How to sustain high rankings Always Keep in Touch <ul><li>Find ways to keep in touch with the users </li></ul><ul><li>Create Newsletters and send to subscribed users at regular intervals </li></ul>

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How to sustain high rankings Advertise with Pay Per Click (PPC) programs <ul><li>Bid for keywords </li></ul><ul><li>Reach target audience </li></ul><ul><li>Pay only when user clicks </li></ul>

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How to expand on your success <ul><li>It just took X years for us to reach our target with our immigration services </li></ul>

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How to expand on your success Online and Telephone Consultations <ul><li>Identify and offer new services that satisfy user needs </li></ul><ul><li>VisaPro offers Online and Telephone Consultations to provide quick answers to immigration queries </li></ul>

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How to expand on your success Visa Options, Eligibly and Assessment <ul><li>VisaPro offers Free Visa Eligibility to ascertain the most suitable visa categories for the user </li></ul>

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How to expand on your success Global Immigration – UK, Germany… <ul><li>Leverage your knowledge and experience to expand your service offering </li></ul><ul><li>VisaPro offers global immigration services (UK, Germany, Singapore, Italy and more …) </li></ul>

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How to expand on your success Provide a Content Sharing Option <ul><li>Provide the updates in RSS Format </li></ul><ul><li>Identify and provide more ways to share your content </li></ul>

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Next Steps: Use Web2.0