Conference Social Media


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Ideas to integrate social media to conferences and workshops

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  • Conference Social Media

    1. 1. Get Social! a guide to new media for reinventing staid conferences & boring meetings
    2. 4. What’s your point? <ul><li>Before you come up with the tools, have a goal in mind. </li></ul><ul><li>How are you going to measure success? </li></ul><ul><li>THEN find the tools that will help you! </li></ul>
    3. 5. Get your buzz on….. <ul><li>Set up Twitter hashtag & Flickr group pool/password </li></ul><ul><li>Ask your own twenty-somethings to organize a ‘flashmob’ at the conference via social media </li></ul><ul><li>Early adopters lead the way….. </li></ul><ul><li>the 90:10 principle </li></ul><ul><li>Find your media mavens to promote your tools </li></ul><ul><li>Public audience? Share via social news sites (search for that…trust me) or sites like Upcoming </li></ul>
    4. 6. It’s not just social media …. <ul><li>Host regional ‘pre-party’ prior to conference </li></ul><ul><li>Create opportunities for social interaction in-person….card/sticker trading, vendor bingo, hospitality suite, ‘ignite’ (5 minute power points) sessions, xbox/Playstation, digital photo setup </li></ul><ul><li>Former winners (scholarship?) act as mentors to new…can be set up online and continue… </li></ul><ul><li>Crowdsourcing: Attendees self-define groups to gather at the event—you can provide a platform to organize groups, and maybe a place/time, but the idea people take it from there…. </li></ul>
    5. 7. Playing XBOX ‘RockBand’ during the reception
    6. 9. Teaching Social Media <ul><li>Schedule a workshop on social media, even if it’s not related to your conference </li></ul><ul><li>Host ’10 minutes with an expert’ sessions during a reception or off-hours </li></ul><ul><li>Use an online tool for registration, scheduling, meet-up, vendors….registrants learn by doing! </li></ul><ul><li>Create a badge and ask people to share via their web or emails </li></ul>
    7. 10. Social Networking Platforms <ul><li>CollectiveX </li></ul><ul><li>KickApps </li></ul><ul><li>Mzinga </li></ul><ul><li>Pluck </li></ul><ul><li>Free. Or not. Customizable. Build websites and applications around your needs. </li></ul>
    8. 11. TXT evals <ul><li>NTEN set up a text number and collected evals for each session, e.g. ‘301’ via text! </li></ul>
    9. 12. TXT at the conference <ul><li>Make sure you collect mobile #s and permission! </li></ul><ul><li>Broadcast Text Alerts </li></ul><ul><li>Tatango —a free, one-to-many text and voice messaging service. </li></ul><ul><li>Notifu —a free, one-to-many text/phone/email/IM service. </li></ul><ul><li>SMS Polling/Text-to-Screen </li></ul><ul><li>PollEverywhere —a simple text-to-screen voting application that works well for live audiences; pulls into PP or browser </li></ul><ul><li>iWall —an affordable text-to-screen software tool, $170 posts text to live projected screen </li></ul><ul><li>Twitter —if you have an active community using Twitter, you might want to experiment with TwitterFountain or TweetChat . </li></ul><ul><li>Backchannel/Text Groups </li></ul><ul><li>Mozeo —a free group texting service. </li></ul><ul><li>WeTxt —free group texting service with an event calendar component. </li></ul><ul><li>Zemble —a free group texting service with a community component. </li></ul><ul><li>Broadtexter —a free group texting service that also serves as a mobile fan club, provides free page/account for members to sign in with their cell # </li></ul>
    10. 13. Twitter stream from NTEN’s 2009 conference….2 weeks AFTER the event. Talk about marketing !
    11. 14. What if….? <ul><li>…you asked for kazoo tryout videos on your YouTube channel, and hosted the orchestral performance at the conference? </li></ul><ul><li>… </li></ul>
    12. 15. What’s next? <ul><li>Questions? </li></ul><ul><li>Let your users do your marketing through THEIR social networks. </li></ul><ul><li>Ideas? </li></ul>