Social Media Marketing Whopper Sacrifice  Natasha D’Souza www.virtualeyesee.com
Whopper Sacrifice Confidential
What would you do for a free WHOPPER? <ul><li>“ What would you do for a free WHOPPER®? Would you insult an elected officia...
Whopper Sacrifice Application Confidential Flickr  ubermore
De-friend 10 friends Confidential Flickr  ubermore
One more to go Confidential Flickr  ubermore
Well Done Confidential Flickr  ubermore
Your Burger is on it’s way Confidential Flickr   flow14
Wall Confidential Flickr   magerleagues
http://www.whoppersacrifice.com /   Confidential
I traded Michael for 1/0 th  of a Whopper Confidential See Video
Details of Ad. campaign Confidential <ul><li>Facebook Application </li></ul><ul><li>No other promotion used </li></ul><ul>...
Conversations Confidential Flickr  Mike  Monteiro
January 9 th  2009 Confidential Katherine Glover   “ I think it’s pretty hilarious and brilliant. The idea is so ridiculou...
Twitter Confidential Katherine Glover
Conclusion Confidential <ul><li>Facebook is a social network </li></ul><ul><li>Campaign therefore has to be fun </li></ul>...
References Confidential <ul><li>Whopper Sacrifice  case study </li></ul><ul><li>NY Times </li></ul><ul><li>Viral Marketing...
Connect Confidential <ul><li>Learn about Social Media at  EyeSee </li></ul><ul><li>Follow me on  Twitter   </li></ul><ul><...
Confidential Be Creative
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Social Media Marketing - Whopper Sacrifice

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Example of Social Media Marketing. A study of the Whopper Sacrifice Facebook application campaign.

Overview of the application
Video of Whopper Sacrifice
Ad campaign details
Conversations
Conclusion

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Social Media Marketing - Whopper Sacrifice

  1. 1. Social Media Marketing Whopper Sacrifice Natasha D’Souza www.virtualeyesee.com
  2. 2. Whopper Sacrifice Confidential
  3. 3. What would you do for a free WHOPPER? <ul><li>“ What would you do for a free WHOPPER®? Would you insult an elected official? Would you do a naked handstand? Would you go so far as to turn your back on friendship? Install WHOPPER® Sacrifice on your Facebook profile and we'll reward you with a free flame-broiled WHOPPER® Sandwich when you sacrifice 10 of your friends*” </li></ul>Confidential
  4. 4. Whopper Sacrifice Application Confidential Flickr ubermore
  5. 5. De-friend 10 friends Confidential Flickr ubermore
  6. 6. One more to go Confidential Flickr ubermore
  7. 7. Well Done Confidential Flickr ubermore
  8. 8. Your Burger is on it’s way Confidential Flickr flow14
  9. 9. Wall Confidential Flickr magerleagues
  10. 10. http://www.whoppersacrifice.com / Confidential
  11. 11. I traded Michael for 1/0 th of a Whopper Confidential See Video
  12. 12. Details of Ad. campaign Confidential <ul><li>Facebook Application </li></ul><ul><li>No other promotion used </li></ul><ul><li>After 2 days traditional media picked up on this, stats hit the roof </li></ul><ul><li>Pulled campaign within 9 days </li></ul><ul><li>used by 82,000 people to delete over 230,000 friends </li></ul><ul><li>Goal 25k coupons, 23k coupons used </li></ul><ul><li>App. developed by Refresh Partners and Crispin Porter </li></ul>
  13. 13. Conversations Confidential Flickr Mike Monteiro
  14. 14. January 9 th 2009 Confidential Katherine Glover “ I think it’s pretty hilarious and brilliant. The idea is so ridiculous that people hear about it and immediately want to tell someone else, whether or not they participate. My Facebook friends have been joking around about sacrificing each other all day. And you don’t actually need to make your friends hate you; the loophole is obvious. You de-friend ten people, entertain them with the “So-and-so has de-friended you for a free Whopper” notification, get your Whopper coupon, and then add your Facebook friends back the next day. (Roy Pereira at Refresh Partners , one of the companies behind the Whopper Sacrifice campaign, confirmed in an email today that “users can always ‘refriend’ their sacrificed users.” But, he warned, “they won’t be able to ’sacrifice’ those friends again (ever).” A moot point, since users are limited to one free Whopper Sacrifice coupon anyway.) I’d be willing to bet that some users will go with some of those same de-friended, re-friended friends to cash in their coupons at Burger King, where they’ll also spend money on fries and a drink to go along with their free Whoppers. Others won’t play the game, but they’ll still tell people how stupid it is or write about it on their blog , thus giving Burger King free publicity. Either way, Burger King wins.”
  15. 15. Twitter Confidential Katherine Glover
  16. 16. Conclusion Confidential <ul><li>Facebook is a social network </li></ul><ul><li>Campaign therefore has to be fun </li></ul><ul><li>Think beyond Facebook Ads </li></ul><ul><li>Be creative </li></ul>
  17. 17. References Confidential <ul><li>Whopper Sacrifice case study </li></ul><ul><li>NY Times </li></ul><ul><li>Viral Marketing </li></ul>
  18. 18. Connect Confidential <ul><li>Learn about Social Media at EyeSee </li></ul><ul><li>Follow me on Twitter </li></ul><ul><li>Join our Fan Page on Facebook </li></ul><ul><li>Subscirbe to our videos on YouTube </li></ul><ul><li>Connect with me on LinkedIn </li></ul>
  19. 19. Confidential Be Creative

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