Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Social media and PR


Published on

The key to the success of any PR campaign is to work closely with social media. It takes search engines time to index a website and rank it higher. Sending press releases and engaging in social media 30-90 days prior to launch is recommended.

Published in: Social Media, Technology, Business
  • Be the first to comment

  • Be the first to like this

Social media and PR

  1. 1. Social Media & PR Essential elements of a flawless product launch
  2. 2. Why Social Media? • News is the top shared content across all channels • People really on content from their influencers • In 2014 it takes 23 touch points to make a sale • 24/7 new cycle with journalists relying on social media content for stories
  3. 3. Benefits of Social Media • Get Ranked on Search • Build Early Awareness & Interest in Your Startup • Build an Audience before Sales or Raising Venture Capital • Amplify key messaging • Many advertising options to drive targeted users to key pages, encourage downloads, while contests can help build excitement and awareness • Position Yourself As The Expert in Your Industry
  4. 4. Social Media & PR • Activities should not exist in separate silos • Maximize campaign reach • Assist PR through interaction with key reporters • Consistent message through all channels
  5. 5. 30-60 days prior to launch • Get search ready - search engines e.g. Google, Bing need time to index a site and relevant content in order to rank high in searches • Activate social channels • Build social interest • Launch social ads
  6. 6. Activities • Research - review of company, related developments • Online environmental scan - customers, partners, investors, influencers websites & social channels • Keyword research - SEO keywords list built based on value proposition & customer goals • Recommendations - website & social channel from content, graphics, SEO ready • Build - content calendar & advertising campaign • Build media lists on social channels & amplify message of PR pitches • Execute content calendar & advertising campaign • Analyze social interactions • Tweak social strategy
  7. 7. Thank You