Best Practices in Data Center Energy Resource Management

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Viridity EnergyCenter software connects equipment utilization and power consumption data so that managers have information they need to make the data center run more efficiently.  Recently, Viridity Software worked with an independent firm to survey 100 companies to learn more about their data center energy efficiency challenges. This presentation looks at the survey responses and applies best practices to them.

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  • The companies that we spoke for the most part had some of all of the data center housed in their own facility. Their primary data centers were between 1K and 10K square feet. In a few cases (where you’ll see Third Party), these organizations were co-locating their part or all of their data centers elsewhere.When asked “Who has responsibility for power management in the data center?” we learned that it was a mix of IT, Facilities, IT and Facilities, and third party (or co-location/hosted facilities.) This confirms what we knew in that for most organizations, the responsibility doesn’t necessarily sit in one department or the other. So, you’ll often see that because the department ordering equipment for the data center is not the same group that pays the power bill, there’s a big disconnect between how much power is getting consumed and how the equipment is being utilized.Even though this survey shows that 13% of managers are co-locating their IT equipment elsewhere, they still need to be concerned about power management because you can bet that they’re being charged for it even though it’s off site.
  • The barriers to getting information can be organizational with silos of ownership between facilities and data center management.IT managers are responsible for supporting the business with technology. They are responsible for servers, storage, and virtualization in the data center. They need to keep the aisles cool and the data backed up. Facilities managers are responsible for overall site. They manage lighting, heating, ventilation, air conditioning systems, and most often, the electric bill. It’s their goal to drive down power consumption, reduce overall floor space, and keep the building operational.Energy efficiency initiatives require close alignment and participation of both departments. With Viridity EnergyCenter, everyone gets actionable information to do their jobs better while making the data center more efficient.
  • In the earlier slide, IT management indicated that for their data centers either 25% of IT departments had responsibility for power management or 35% of IT departments shared the responsibility with the Facilities department. And yet, when these same IT managers where asked how they were measuring the power usage for their data center, 48% of them indicated that they didn’t know. This is more typical than you might think.
  • Key Points:Industry reports indicate between 15 to 30% or more of IT equipment in the data center is non-productive or completely abandoned. EnergyCenter provides actionable reports (such as show above), that quickly identifies these non-productive assets.Results…immediate cost savings and ROI (power reduction) OR freeing up capacity that can be put to more productive use.
  • When asked what they were most concerned about for their data centers, 21% were concerned about the rising cost of power; 17% were concerned with running out of space; 14% were concerned with lack of power; and 12% were concerned with power outages.
  • Spending to much , running out, lack of insight, virtualization not solving power
  • Quote from Nemerteshttp://www.nemertes.com/impact_analyses/power_monitoring_tool_underscores_data_center_power_challenges
  • Key Points:Industry reports indicate between 15 to 30% or more of IT equipment in the data center is non-productive or completely abandoned. EnergyCenter provides actionable reports (such as show above), that quickly identifies these non-productive assets.Results…immediate cost savings and ROI (power reduction) OR freeing up capacity that can be put to more productive use.
  • Key Points:Industry reports indicate between 15 to 30% or more of IT equipment in the data center is non-productive or completely abandoned. EnergyCenter provides actionable reports (such as show above), that quickly identifies these non-productive assets.Results…immediate cost savings and ROI (power reduction) OR freeing up capacity that can be put to more productive use.
  • When asked how the determination is made as to where equipment is placed in the data center, the vast majority of IT managers answered that there was no one method. Most likely this is because there isn’t a method at all. Only 19% answered that they are placing equipment based on actual power readings.
  • Key Points:Georgia Tech study showed big impact on costs based on placement within the rack.Utilization data is required to optimally placeOngoing operational dependency – achieve and maintain optimal placementPrevious Notes:Average data center saving 630720 for 5k rackSame equipment in rack, reorganized by WattageAs much as a 2.6x reduction in cooling costIn a 5.7Kw RackSW Cost: $400/RackSavings: $1.8k-$7.7k/rackAverage data center saving 630720 for 5k rackSame equipment in rack, reorganized by WattageAs much as a 2.6x reduction in cooling costIn a 5.7Kw RackSW Cost: $400/RackSavings: $1.8k-$7.7k/rack
  • Viridity Software is the leader in Energy Resource Management.Our software connects equipment utilization and business value to power consumption in the data center.Customers are finding time to value in hours, not months.And, because we are a software solution, there is no additional hardware or agents required.
  • Key Points:EnergyCenter is Viridity’s Core PlatformIt provides end-to-end capabilities to understand actual power consumption and utilization at the IT asset levelIt further provides actionable reporting literally within a few hours of beginning deploymentPrevious Notes:Frictionless DeploymentDeploys in minutesNo hardware sensorsNo server agentsTrivial to manageImmediate ResultsActionable reports within hours of first DiscoveryInsights across IT and Facilities infrastructureDirect ROI
  • [NOTE: After the demo, switch to this slide . Leave this slide up during the Q&A portion.]We look forward to speaking with you about any challenges you may be having with energy in your data center and how we might help. I would also urge you to go to viridity.com and use our free underutilized server ROI calculator to gauge how much you could save annually in energy costs by shutting down servers which are not contributing to your business.Now, let’s take some of your questions.
  • Best Practices in Data Center Energy Resource Management

    1. 1. Copyright © 2010 Viridity Software, Inc. All Rights Reserved <br />Best PracticesIn Data Center Energy Resource ManagementPlus Key Findings from Survey Results <br />
    2. 2. Who Has Responsibility for PowerManagement for the Data Center?<br />Copyright © 2010 Viridity Software, Inc. All Rights Reserved <br />2<br />Source: BAO Survey, May 2010<br />
    3. 3. Copyright © 2010 Viridity Software, Inc. All Rights Reserved <br />3<br />Remove IT & Facilities Silos<br />Foster –communicationbetween IT, data center,and facilities managers<br />Facilitate – crossdepartmental decisionsbased on on real,actionable information<br />Improve – the bottomline with a more efficientdata center<br />Facilities<br />IT<br />
    4. 4. How are you measuring power usagefor your data center?<br />Copyright © 2010 Viridity Software, Inc. All Rights Reserved <br />4<br />Source: BAO Survey, May 2010<br />
    5. 5. Copyright © 2010 Viridity Software, Inc. All Rights Reserved <br />5<br />Dynamically Measure Utilization<br />Trend –power usageand utilization over time<br />Eliminate – snapshotsthat gather point in timedata<br />Discover – How muchpower your servers areconsuming even whenrunning idle<br />EnergyCenter: Underutilized Server Identification<br />
    6. 6. 1608 Watts<br />Viridity Difference:<br />• Measures utilization & consumption<br />• Gets to the server and component level for equipment<br />• Provides actionable information based on dynamic data <br />Consumption<br />Utilization<br />120 W<br />10%<br />0.5%<br />78 W<br />11%<br />170 W<br />130 W<br />7%<br />177 W<br />4%<br />300 W<br />1.2%<br />10%<br />633 W<br />Viridity<br />
    7. 7. Data Center Concerns<br />Copyright © 2010 Viridity Software, Inc. All Rights Reserved <br />7<br />Source: BAO Survey, May 2010<br />
    8. 8. Copyright © 2009 Viridity Software, Inc. All Rights Reserved<br />Energyis theFastestGrowing Expensein the Data Center <br />
    9. 9. 9<br />Without Insight into Consumption, Energyis Impossible to Manage Efficiently<br />“Half of organizations with mid-sized data centers will haveinsufficient power in 2011”<br />Nemertes Research, 2010 <br />
    10. 10. Copyright © 2010 Viridity Software, Inc. All Rights Reserved <br />10<br />Identify Top Power Consumers<br />Identify –equipmentin the data center usingthe most power<br />Replace – topcandidates with newer,efficient hardware<br />Realize – immediatecost savings<br />EnergyCenter: Top Power Consumers<br />
    11. 11. Copyright © 2010 Viridity Software, Inc. All Rights Reserved <br />11<br />Remove Underutilized Servers<br />Identify -underutilizedservers & actionablerecommendations<br />Provide - direct, hardROI ($$$)<br />Eliminate - wastedpower, space & cooling<br />Enable - additionalapplication deploymentin existing facility<br />EnergyCenter: Underutilized Server Identification<br />
    12. 12. How Do You Determine Where to Place Equipment In The Data Center?<br />Copyright © 2010 Viridity Software, Inc. All Rights Reserved <br />12<br />Source: BAO Survey, May 2010<br />
    13. 13. Optimize Placement of Equipment<br />Copyright © 2010 Viridity Software, Inc. All Rights Reserved <br />13<br />Identify -optimumlocation for newsystem deployment <br />Provide - Intelligent, on-going asset andfacility management<br />Maximize - availablespace, power andcooling resources<br />Extend - the life ofyour existing facility<br />EnergyCenter: Optimal Placement<br />
    14. 14. Optimize Placement of Equipment<br />$17,450*<br />$12,750*<br />Savings of <br />$1.8k - $7.7k<br />Per Rack / Per year<br />AVERAGE PUE<br />AVERAGE PUE<br />EnergyCenter<br />VIIRIDITY<br />5.7kW<br />5.7kW<br />Source: Georgia Tech Study<br />*Note: Total annual power cost per rack<br />
    15. 15. Energy Center connects equipment utilization andbusiness value to power consumption<br />Time-to-value in hours, not months<br />Deploys in minutes, not weeks<br />No additional hardware required<br />No server agents required <br />Copyright © 2010 Viridity Software, Inc. All Rights Reserved <br />15<br />The Leader in EnergyResource Management<br />
    16. 16. Copyright © 2010 Viridity Software, Inc. All Rights Reserved <br />EnergyCenter<br />“The only Data Center Energy Management solution that provides detailed understanding of power consumption within hours of beginning deployment”<br />-- Andy Lawrence – The 451 Group<br />16<br />
    17. 17. Learn More at Viridity.com<br />Download Viridity white papers<br />Register for a Viridity webinar<br />Take the Data Center Energy Assessment<br />Copyright © 2010 Viridity Software, Inc. All Rights Reserved <br />17<br />

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