Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

IBM Customer Analytics for Banking


Published on

What it takes to earn and keep your customer's business: Show me you know me.

Published in: Data & Analytics
  • Be the first to comment

  • Be the first to like this

IBM Customer Analytics for Banking

  1. 1. Manybanksanalyzejustafractionofthe dataavailableabouttheircustomers.This methodlimitstheirabilitytomarkettotheir customersasindividuals—givingthemwhat theywant(andavoidingwhattheydon’t want).Predictinglifeeventsandfinancial eventscangrowloyaltyandtargetoffersto Tom'sTom'srealneeds. Thechallenge Now Tom getsrelevantpromotionsfrom hisbanktohismobile phone.Tom’sexperienceimproves,andherealizesgreatervaluein whatthebankhastooffer. Tomgetscreditcardoffersandother promotionseverymonthfromhisbankthat he'snotinterestedin.Tomhatesjunkmail. MeetTom Whathisbankneedstodo. TheResults