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Diageo - Business Development plan

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Business Development assignment for Diageo. Innovation that can improve their sales and provide them more brand awareness more profit over global geographies.

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Diageo - Business Development plan

  1. 1. Action Project: Innovation Process TEAM 5
  2. 2. OVERVIEW • Innovation Intent • Opportunity Insights • Fields of Play • Business Concept • Business Case
  3. 3. Title

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