Prism Communications proposes a three phase PR campaign to improve GirlGuiding UK's image and increase student volunteers by 20%. Phase 1 involves a press launch announcing a "Hi-Five" video project featuring current volunteers. Phase 2 has those volunteers create weekly social media updates over 100 days to build an online fan base. Phase 3 holds a celebration event where the fan base can meet the volunteers. Progress and success will be measured through metrics like media coverage, website traffic, and surveys.

1. GIRLGUIDING UK Prism Communications Proposal 11 December 2009

3. Our Clients

6. What they say For me, Girlguiding is traditional and boring, are they with the church? Emily Turner 17 High School Student

7. Somehow I find it a bit geeky. There are other more exciting & challenging volunteering. Jenny Hawkins 20 College Student What They Say

8. Girlguiding is not cool …I think they need to become more modern and contemporary. Maria Lewis 19 College Student What They Say

9. The Problem Image Perception: GirlGuiding is perceived as traditional and boring organisation teaching conventional skills to girls.

19. THANK YOU!