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2010-02-11 Public Value Qualitätsmanagement

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2010-02-11 Der öffentliche Rundfunk muss sich auf öffentliche Werte beziehen. bei der Umsetzung dieser Werte unterstützt das Qualitätsmanagement

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  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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2010-02-11 Public Value Qualitätsmanagement

  1. 1. Einschätzungen durch Prof. Dr. Vinzenz Wyss PV-HEARING vom 11. Februar 2010, München Prof. Dr. Vinzenz Wyss Zürcher Hochschule für Angewandte Wissenschaften IAM - Institut für Angewandte Medienwissenschaft vinzenz.wyss@zhaw.ch, Forschungsleiter IAM
  2. 2. Public Value und Media Governance <ul><li>Steuerungskonzept für den öffentlichen Rundfunk und seine Dienstleistung, welches die gesellschaftsbezogene Zielorientierung und die Kooperation zwischen Anbietern und Akteuren der Zivilgesellschaft betont. </li></ul><ul><li>Media Governance nimmt als medienpolitische Leitidee im Sinne der regulierten Selbstregulierung das Management in die Pflicht, Qualitätsziele intern wie extern kontinuierlich zu kommunizieren und so zu formulieren, dass sie durch Evaluationen überprüfbar werden. </li></ul><ul><li>Die Qualitätsdimensionen sollten konsensfähig , operationalisierbar und überprüfbar sein. </li></ul>
  3. 3. Leistung des Public Value-Konzepts <ul><li>Schafft die Grundlage für einen gesellschaftlichen Diskurs , </li></ul><ul><li>im Zuge dessen stets von neuem ausgehandelt wird, </li></ul><ul><li>welche Funktionen das Bayerische Fernsehen erfüllen will und an denen es sich bei seinen Angeboten orientieren soll. </li></ul><ul><li>welches die Indikatoren sind, anhand derer beurteilt wird, inwieweit diese Funktionen erfüllt wurden. </li></ul>
  4. 5. <ul><li>Entscheidend für die Bestimmung des Public Value ist das Kriterium der Wirkung : inwieweit erfüllt das Angebot die angestrebten Funktionen für die Gesellschaft. </li></ul>
  5. 6. Gesellschaftstheoretische Perspektive Religion Politik Wissenschaft Erziehung Kunst Medien/ Journalismus Demonstration Film Report Verkündigung Öffentlichkeit Wirtschaft Recht Vermittlung Public Relations Urteil  Selbstbeobachtung und Synchronisation von Gesellschaft
  6. 7. 2) Von welchem Gesamtkonzept geht die Dimensionierung in die vier Grundwerte aus? (Werte, Akteur, Programm, Wirkung)
  7. 8. 3) Qualität bezieht sich auch auf die sie hervorbringende Struktur: Etablierung einer Verantwortungskultur durch das Qualitätsmanagement
  8. 10. 4) Voraussetzung für die Wirkung ist, dass die Angebote selbst Qualitätsmerkmale aufweisen, die die gewünschten Wirkungen wahrscheinlich machen.  Programmqualität z.B. relevant? z.B. narrativ?
  9. 11. 5) Transparenz des Verfahrens: kontinuierliche Kommunikation, Diskurs mit den relevanten Akteuren: Evaluation
  10. 12. Werte Öffentliche Relevanz Deutungs vielfalt Orientierungsstiftung Integration Wertbezogenheit Unabhängigkeit Publikumsnähe Regionalität Identitätsstiftung Tradition & Innovation Vertrauenswürdigkeit Partizipation Programmqualität Gesellschaftswerte Bayernwerte Effekte/Wirkung Funktion : Selbstbeobachtung und Synchronisation von Gesellschaft Im Dialog mit Gesellschaft Barrierefrei und technisch führend Verantwortungs- bebusster Arbeitgeber Selbstkontrolle über Qualitätsmanagement Wert schöpfend Excellent und preisgekrönt Sendungs- konzepte Reichweite Mitarbeiter zufriedenheit Reputation orientierungsstiftend meinungsbildend Image integrativ identitätsstiftend Organisation / Unternehmen transparent vielfältig narrativ verständlich warmherzig innovativ glaubwürdig respektvoll faktentreu aktuell relevant unabhängig
  11. 13. Werte Öffentliche Relevanz Deutungs vielfalt Orientierungsstiftung Integration Unabhängigkeit Wertbezogenheit Publikumsnähe Regionalität Identitätsstiftung Tradition & Innovation Vertrauenswürdigkeit Partizipation Programmqualität Gesellschaftswerte Bayernwerte Effekte Funktion : Selbstbeobachtung und Synchronisation von Gesellschaft Im Dialog mit Gesellschaft Barrierefrei und technisch führend Verantwortungs- bebusster Arbeitgeber Selbstkontrolle über Qualitätsmanagement Wert schöpfend Excellent und preisgekrönt „ Wir informieren, bilden und unterhalten“ Sendungs- konzepte Reichweite Mitarbeiter zufriedenheit Reputation orientierungsstiftend meinungsbildend Image integrativ identitätsstiftend Organisation / Unternehmen transparent vielfältig narrativ verständlich warmherzig innovativ glaubwürdig respektvoll faktentreu aktuell relevant unabhängig
  12. 14. Werte Öffentliche Relevanz Deutungs vielfalt Orientierungsstiftung Integration Wertbezogenheit Unabhängigkeit Publikumsnähe Regionalität Identitätsstiftung Tradition & Innovation Vertrauenswürdigkeit Partizipation Programmqualität Gesellschaftswerte Bayernwerte Effekte Funktion : Selbstbeobachtung und Synchronisation von Gesellschaft Im Dialog mit Gesellschaft Barrierefrei und technisch führend Verantwortungs- bebusster Arbeitgeber Wert schöpfend, transparent Excellent und preisgekrönt Sendungs- konzepte Reichweite Mitarbeiter zufriedenheit Reputation orientierungsstiftend meinungsbildend Image integrativ identitätsstiftend Selbstkontrolle über Qualitätsmanagement Organisation / Unternehmen transparent vielfältig narrativ verständlich warmherzig innovativ glaubwürdig respektvoll faktentreu aktuell relevant unabhängig
  13. 15. Werte Öffentliche Relevanz Deutungs vielfalt Orientierungsstiftung Integration Wertbezogenheit Unabhängigkeit Publikumsnähe Regionalität Identitätsstiftung Tradition & Innovation Vertrauenswürdigkeit Partizipation Programmqualität Gesellschaftswerte Bayernwerte Effekte Funktion : Selbstbeobachtung und Synchronisation von Gesellschaft Im Dialog mit Gesellschaft Barrierefrei und technisch führend Verantwortungs- bebusster Arbeitgeber Selbstkontrolle über Qualitätsmanagement Wert schöpfend, transparent Excellent und preisgekrönt Sendungs- konzepte Reichweite Mitarbeiter zufriedenheit Reputation orientierungsstiftend meinungsbildend Image integrativ identitätsstiftend Organisation / Unternehmen transparent vielfältig narrativ verständlich warmherzig innovativ glaubwürdig respektvoll faktentreu aktuell relevant unabhängig
  14. 16. Werte Öffentliche Relevanz Deutungs vielfalt Orientierungsstiftung Integration Wertbezogenheit Unabhängigkeit Publikumsnähe Regionalität Identitätsstiftung Tradition & Innovation Vertrauenswürdigkeit Partizipation Programmqualität Gesellschaftswerte Bayernwerte Effekte Funktion : Selbstbeobachtung und Synchronisation von Gesellschaft Im Dialog mit Gesellschaft Barrierefrei und technisch führend Verantwortungs- bebusster Arbeitgeber Selbstkontrolle über Qualitätsmanagement Wert schöpfend, transparent Excellent und preisgekrönt Sendungs- konzepte Reichweite Mitarbeiter zufriedenheit Reputation orientierungsstiftend meinungsbildend Image integrativ identitätsstiftend Organisation / Unternehmen transparent vielfältig narrativ verständlich warmherzig innovativ glaubwürdig respektvoll faktentreu aktuell relevant unabhängig
  15. 18. Minimalstandards des QM
  16. 19. Minimalstandards des QM
  17. 20. Rückbezug auf ausgehandelte Werte !
  18. 21. Minimalstandards des QM Rückbezug auf ausgehandelte Werte !
  19. 22. Minimalstandards des QM
  20. 23. Minimalstandards des QM
  21. 25. Einschätzungen durch Prof. Dr. Vinzenz Wyss PV-HEARING vom 11. Februar 2010, München Prof. Dr. Vinzenz Wyss Zürcher Hochschule für Angewandte Wissenschaften IAM - Institut für Angewandte Medienwissenschaft vinzenz.wyss@zhaw.ch, Forschungsleiter IAM

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