Les Vignerons              Mobiles?              Ryan O’Connell | O’Vineyards@mroconnell
Les Vignerons Mobiles  Actually, I don’t   like cell phones.   @mroconnell2	  
Les Vignerons MobilesLet’s be smart.  Not everybody needs an app  Making apps for each phone/   store consumes €€€  One...
Les Vignerons Mobiles             Piggybacking is good   @mroconnell4	  
Les Vignerons MobilesWhat is a mobile-friendly site?  Identify what people use your site for  Make sure it’s easy to do ...
Les Vignerons MobilesWhy do so many fail?  Websites try to deliver too much  People want quick access to specific things...
Les Vignerons Mobiles        Why visit ovineyards.com?          Blog visitors reading long pieces   @mroconnell7	  
Les Vignerons Mobiles        Why visit ovineyards.com?          Blog visitors reading long pieces          Tourists   @m...
Les Vignerons Mobiles        Why visit ovineyards.com?          Blog visitors reading long pieces          Tourists     ...
Les Vignerons Mobiles         Why visit ovineyards.com?             Blog visitors reading long pieces             Touris...
Les Vignerons Mobiles11	  
Les Vignerons Mobiles12	  
Les Vignerons Mobiles         Why visit ovineyards.com on mobile?             Blog visitors reading long pieces         ...
Les Vignerons Mobiles         Simplify           Contact info           Wine info           Everything else 2 clicks aw...
Les Vignerons Mobiles         One day soon              Buying on the phone              Micro-location         1.    Sh...
Les Vignerons Mobiles         How will they discover your site?           Organic / search engine           QR Codes  @m...
Les Vignerons Mobiles           How will they discover your site?             Organic / search engine             QR Cod...
Les Vignerons Mobiles          How will they discover your site?            Organic / search engine            QR Codes ...
Les Vignerons Mobiles          How will they discover your site?            Organic / search engine            QR Codes ...
Les Vignerons Mobiles                        Apps            How to piggyback like a champion  @mroconnell20	  
Les Vignerons Mobiles         QR Codes         Lots of QR code solutions already exist  @mroconnell21	  
Les Vignerons Mobiles         Customer wine reviews           Reach customers at point of purchase           Deliver eff...
Les Vignerons Mobiles          Geolocation tie-in             Best wines nearby  @mroconnell23	  
Les Vignerons Mobiles         One day soon…  @mroconnell24	  
Les Vignerons Mobiles         If you learned something, talk about it!         Add @mroconnell and #levin20           Crea...
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LE VIN 2.0 '11 - Débat 02 Intervenant 03 - "Internet les nouveaux usages : mobilité, géolocalisation, réseaux sociaux et interfaces tactiles" - Ryan O'Connell / O'Vineyard

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LE VIN 2.0 '11 - Débat 02 Intervenant 03 - "Internet les nouveaux usages : mobilité, géolocalisation, réseaux sociaux et interfaces tactiles" - Ryan O'Connell / O'Vineyard

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LE VIN 2.0 '11 - Débat 02 Intervenant 03 - "Internet les nouveaux usages : mobilité, géolocalisation, réseaux sociaux et interfaces tactiles" - Ryan O'Connell / O'Vineyard

  1. 1. Les Vignerons Mobiles? Ryan O’Connell | O’Vineyards@mroconnell
  2. 2. Les Vignerons Mobiles  Actually, I don’t like cell phones. @mroconnell2  
  3. 3. Les Vignerons MobilesLet’s be smart.  Not everybody needs an app  Making apps for each phone/ store consumes €€€  One good mobile-friendly website is more elegant  Don’t compete with all the other apps @mroconnell 3  
  4. 4. Les Vignerons Mobiles Piggybacking is good @mroconnell4  
  5. 5. Les Vignerons MobilesWhat is a mobile-friendly site?  Identify what people use your site for  Make sure it’s easy to do that @mroconnell5  
  6. 6. Les Vignerons MobilesWhy do so many fail?  Websites try to deliver too much  People want quick access to specific things Photo by: Never Said About Restaurant Websites @mroconnell6  
  7. 7. Les Vignerons Mobiles Why visit ovineyards.com?   Blog visitors reading long pieces @mroconnell7  
  8. 8. Les Vignerons Mobiles Why visit ovineyards.com?   Blog visitors reading long pieces   Tourists @mroconnell8  
  9. 9. Les Vignerons Mobiles Why visit ovineyards.com?   Blog visitors reading long pieces   Tourists   Drinkers looking for wine information @mroconnell9  
  10. 10. Les Vignerons Mobiles Why visit ovineyards.com?   Blog visitors reading long pieces   Tourists   Drinkers looking for wine information   People trying to sell me shit @mroconnell10  
  11. 11. Les Vignerons Mobiles11  
  12. 12. Les Vignerons Mobiles12  
  13. 13. Les Vignerons Mobiles Why visit ovineyards.com on mobile?   Blog visitors reading long pieces   Tourists looking for address   Drinkers looking for wine information   People trying to sell me shit @mroconnell13  
  14. 14. Les Vignerons Mobiles Simplify   Contact info   Wine info   Everything else 2 clicks away @mroconnell14  
  15. 15. Les Vignerons Mobiles One day soon   Buying on the phone   Micro-location 1.  Show contact information for people within 50 km 2.  Show restaurants/stores carrying your wine for people within 10 km of a vendor 3.  Show information about the terroir/history for people at your vineyard portalupiwine.com   @mroconnell15  
  16. 16. Les Vignerons Mobiles How will they discover your site?   Organic / search engine   QR Codes @mroconnell16  
  17. 17. Les Vignerons Mobiles How will they discover your site?   Organic / search engine   QR Codes On the label: @mroconnell17  
  18. 18. Les Vignerons Mobiles How will they discover your site?   Organic / search engine   QR Codes On the menu: @mroconnell18  
  19. 19. Les Vignerons Mobiles How will they discover your site?   Organic / search engine   QR Codes On a cow: Details: h;p://www.hlinks.fr/news/des-­‐qr-­‐codes-­‐sur-­‐des-­‐vaches @mroconnell19  
  20. 20. Les Vignerons Mobiles Apps How to piggyback like a champion @mroconnell20  
  21. 21. Les Vignerons Mobiles QR Codes Lots of QR code solutions already exist @mroconnell21  
  22. 22. Les Vignerons Mobiles Customer wine reviews   Reach customers at point of purchase   Deliver effective reviews / scores   Note: this technology will move forward with or withou you @mroconnell22  
  23. 23. Les Vignerons Mobiles Geolocation tie-in Best wines nearby @mroconnell23  
  24. 24. Les Vignerons Mobiles One day soon… @mroconnell24  
  25. 25. Les Vignerons Mobiles If you learned something, talk about it! Add @mroconnell and #levin20 Creative Commons attributions:   Screwed  phone  by  Ninja  M.       smart  in  my  spart  phone  by  Jonathan  D.  Blundell     Seine  floods  by  postaletrice     Back  to  the  Future  Phone  by  Clarksworth     Smiley  wine  by  johnwilliamsphd More about Ryan:   Winemaker  at  ovineyards.com     Host  at  love-­‐that-­‐languedoc.com     Nerd  at  Vin  2.0  and  conferences  around  the  world   Further reading:   Bakas  on  mobile  purchasing  plaVorms     QR  Cows @mroconnell25  

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