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Dégustation, gastronomie,  tourisme : les contenus          mobiles  Mesure de performancesGuillaume Hubert | CRT Champagn...
Besoin / Contexte nvestir Internet autrement I Faire découvrir d’une façon vivante les atouts de larégion Champagne-Arde...
Solutions mises en place1.  14 parcours audio quadrilingues (F/GB/DE/NL)en téléchargement MP3        Sur le web         ...
14	  parcours	  audio	  quadrilingues	  (F/GB/DE/NL)	  Web                                                                ...
14	  parcours	  audio	  quadrilingues	  (F/GB/DE/NL)	  Web                                                                ...
14	  parcours	  audio	  quadrilingues	  (F/GB/DE/NL)	  Web                                                                ...
14	  parcours	  audio	  quadrilingues	  (F/GB/DE/NL)	  iPhone & Androïd                                                   ...
Solutions mises en placeTORA	  iPhone	  
Magazine	  iPad	  &	  Android	  Démo                                        Solutions mises en place
Solutions mises en placeMagazine	  iPad	  &	  Android	                                         Accessible sur le web
Résultats quantitatifs  Plus de 50 000 téléchargements de contenus depuis le   lancement des parcours audio…avant le lanc...
Synthèse et perspectives  Projets innovants à intégrer très tôt dans une réflexion  Ouvrir les projets à plusieurs suppo...
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LE VIN 2.0 '11 - Atelier 01 Intervenant 03 - "Dégustation, gastronomie, tourisme, : les contenus mobiles" - Yann Le Fichant / Vox inzebox/Ze Visit & Guilaume hubert / CRT Champagne-Ardennes

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LE VIN 2.0 '11 - Atelier 01 Intervenant 03 - "Dégustation, gastronomie, tourisme, : les contenus mobiles" - Yann Le Fichant / Vox inzebox/Ze Visit & Guilaume hubert / CRT Champagne-Ardennes

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LE VIN 2.0 '11 - Atelier 01 Intervenant 03 - "Dégustation, gastronomie, tourisme, : les contenus mobiles" - Yann Le Fichant / Vox inzebox/Ze Visit & Guilaume hubert / CRT Champagne-Ardennes

  1. 1. Dégustation, gastronomie, tourisme : les contenus mobiles Mesure de performancesGuillaume Hubert | CRT Champagne- ArdennesYann Le Fichant | Vox inzebox / Zevisit
  2. 2. Besoin / Contexte nvestir Internet autrement I Faire découvrir d’une façon vivante les atouts de larégion Champagne-Ardenne Etre présent sur les nouveaux terminaux Apporter du contenu en plusieurs langues
  3. 3. Solutions mises en place1.  14 parcours audio quadrilingues (F/GB/DE/NL)en téléchargement MP3   Sur le web   www.zevisit.com   Orange, Viamichelin, Autoescape, 52 We,…   Iphone et Android Zevisit2.  TORA iPhone3.  Magazine iPad et Android
  4. 4. 14  parcours  audio  quadrilingues  (F/GB/DE/NL)  Web Solutions mises en place
  5. 5. 14  parcours  audio  quadrilingues  (F/GB/DE/NL)  Web Solutions mises en place
  6. 6. 14  parcours  audio  quadrilingues  (F/GB/DE/NL)  Web Solutions mises en place
  7. 7. 14  parcours  audio  quadrilingues  (F/GB/DE/NL)  iPhone & Androïd Solutions mises en place
  8. 8. Solutions mises en placeTORA  iPhone  
  9. 9. Magazine  iPad  &  Android  Démo Solutions mises en place
  10. 10. Solutions mises en placeMagazine  iPad  &  Android   Accessible sur le web
  11. 11. Résultats quantitatifs  Plus de 50 000 téléchargements de contenus depuis le lancement des parcours audio…avant le lancement du magazine iPad  22 % déclarent vouloir aller sur place…  Si seulement 5 % des gens le font…  2 500 personnes  qui achètent pour 50 euro de champagne…  un retour sur investissement de 125 000 euro.
  12. 12. Synthèse et perspectives  Projets innovants à intégrer très tôt dans une réflexion  Ouvrir les projets à plusieurs supports pour maximiser l’impact de l’investissement  Prochain numéro du e-magazine programmé pour le printemps 2012.

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