“business social responsibility should not be coerced; it is a voluntary decision that the entrepreneurial leadership of every company must make on its own. ” - john mackey
“You cannot ask hungry people to save theenvironment, recycle waste and eliminate their carbonfootprint. we have to take care of the social side first. ”lex petousis – group operations director – the vineyard group
“Many CSR (corporate social responsibility) efforts arelittle more than pr campaigns designed to promotecorporate brands - by creating the appearance ofbeing ‘good corporate citizens’. ”redefining corporate social responsibility (hbr article collection)
It’s no longer good enough to do your job well, satisfycustomers, and generate financial returns. in thefuture you will be held accountable for the suppliesyou use and where they came from, what yourcustomers do with their purchase and whether itimproves their lives, and the costs and benefits to thecountries and communities touched along the way.the green business strategy collection (hbr)
CSR can solve social ills and give your company acompetitive edge - if you approach it strategically.
The key?Tackle social issues that you’re best equipped toresolve and that, if eradicated, would give you thegreatest competitive advantage.redefining corporate social responsibility (hbr article collection)
How?1. Know who your key stakeholders are (communities, suppliers, guests, employees, industry).2. Know where you can make an impact with the resources you have (money, hands, time).3. Know what competitive advantage it will give you.4. Get everyone enrolled.5. Start small.6. Partner where you can.7 Learn from others’ mistakes. .