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Accelerate Growth in Digital Markets: Real Success Stories

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This webinar shares the keys to success for digital businesses that want to accelerate growth. Featuring real stories of Vindicia clients LeapFrog, Vimeo, Cryptic Studios and others, learn how companies can leverage a marketing, CRM and billing solution to help them achieve higher customer acquisition and retention rates, and increase their online revenue by as much as 15%.

To hear the audio associated with this webinar, please visit our website: http://info.vindicia.com/Archived-Webinars-Accelerate-Growth-In-Digital-Markets.html

Published in: Technology, Business
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Accelerate Growth in Digital Markets: Real Success Stories

  1. 1. Confidential | Copyright © 2012 Vindicia, Inc. December 2012 1Accelerate Growth inDigital MarketsReal Success StoriesGene HoffmanCEOVindicia
  2. 2. Confidential | Copyright © 2012 Vindicia, Inc. December 2012 2The Network Effect of Subscriber Data
  3. 3. Confidential | Copyright © 2012 Vindicia, Inc. December 2012 3Our ExperienceSoftware Gaming Dating Media &ContentFinance
  4. 4. Confidential | Copyright © 2012 Vindicia, Inc. December 2012 4Acquire Retain ExpandThe Digital Business Imperatives – 2 PipelinesAcquisition• Advertising• Campaigns• Marketing Spend• AffiliatesRetention• Business Model Mgmt• ACLV• Cohort Analysis• Re-acquisition• CAC
  5. 5. Confidential | Copyright © 2012 Vindicia, Inc. December 2012 5Understand the drivers behind long-term customer livesThe “80-20” rule applies to the world of paymentmethodsDon’t poke your customer in the eyeYour billing infrastructure is a marketing assetKey Lessons For Digital Businesses
  6. 6. Confidential | Copyright © 2012 Vindicia, Inc. December 2012 6Customer AcquisitionInfrastructure impactsreal-time acquisitionPlan for successPayment methodoptions
  7. 7. Confidential | Copyright © 2012 Vindicia, Inc. December 2012 7Customer Acquisition and RetentionLanding pages drivelong-term retentionCustomer engagementvia local currencies“Personalized” retrylogic improves retentionrates0.000%0.500%1.000%1.500%2.000%2.500%3.000%3.500%4.000%Jan-11Feb-11Mar-11Apr-11May-11Jun-11Jul-11Aug-11Sep-11Oct-11Nov-11Dec-11% Saved
  8. 8. Confidential | Copyright © 2012 Vindicia, Inc. December 2012 8Customer RetentionUnderstand theimportance of failuredataCan result in a 3-4%conversion rate liftLong-term impact onACLV
  9. 9. Confidential | Copyright © 2012 Vindicia, Inc. December 2012 9Business ExpansionImplications of diverseaudiencesB2B and B2CSalesforce.comChargebacks acrossdifferent groups
  10. 10. Confidential | Copyright © 2012 Vindicia, Inc. December 2012 10Business ExpansionBusiness models morphSubscription to freemiumAggregate microtransactionpurchasesVirtual currencyExpanded geographies andcurrencies
  11. 11. Confidential | Copyright © 2012 Vindicia, Inc. December 2012 11dMerchantSiteBillingSystemCustomerAccountMgmt.Gateway PaymentProcessorCustomersChargeback Mgmt.Customer AccountManagementMicrotransactions &One Time PurchasesVirtual ItemsAlternative PaymentsPayment GatewayBilling PlansFraud ScreeningEntitlementsTaxationAnalyticsAffiliate TrackingVirtual CurrencyBalance TrackingCustomerOrder PagesCheck/BillingPagesPay forProductsCustomerSelf-ServiceHosted OrderAutomation(HOA)StoreFront CashBoxVindicia Product Portfolio
  12. 12. Confidential | Copyright © 2012 Vindicia, Inc. December 2012 12ARTTMTechnology Leverages Vindiciatransaction networkeffect Understands errorcodes Utilizes partialauthorizations / fulldeposits
  13. 13. Confidential | Copyright © 2012 Vindicia, Inc. December 2012 13Vindicia Clients
  14. 14. Confidential | Copyright © 2012 Vindicia, Inc. December 2012 14Questions?Email us:webinar@vindicia.comVisit us:Blog: vindicia.com/blogCommunity: community.vindicia.comTwitter: @VindiciaWebsite: www.vindicia.com

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