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Before You Go: Considerations for SaaS Businesses Planning to Go-To-Market

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Choosing the right go-to-market strategy for your software-as-a-service business can be a “make it” or “break it” decision. In this webinar, Ben Kepes, Cloud Computing expert and analyst at Diversity Analysis, and Sanjay Sarathy, Sr. Vice President of Marketing, Vindicia, discuss recent SaaS business strategy trends and observations, including:

-The discernible shift in how SaaS companies go to market
-What Cloud Computing enables for all businesses
-Common and innovative business models
-The importance of thinking both niche and global
-Top expansion mistakes, including the “do-it-all-ourselves” approach

To hear the audio associated with this webinar, please visit our website: http://info.vindicia.com/Archived-Webinars-SaaS-Go-To-Market-Considerations.html

Published in: Technology, Business
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Before You Go: Considerations for SaaS Businesses Planning to Go-To-Market

  1. 1. Go-To-Market for SaaSCompaniesBen KepesAnalystwww.diversity.net.nzTwitter - @benkepes
  2. 2. Revenue Revelations – Best practices for the digital economyGo-To-Market StrategiesHow do SaaScompaniesgo to market?
  3. 3. Revenue Revelations – Best practices for the digital economyIt’s in the CloudWhy Cloud Computing?
  4. 4. Revenue Revelations – Best practices for the digital economyEmerging Business ModelsNew business modelson the rise
  5. 5. Revenue Revelations – Best practices for the digital economyLand and ExpandThink niche, go global
  6. 6. Revenue Revelations – Best practices for the digital economyWhat Not To DoTop mistakescompaniesmake
  7. 7. Questions?Email us:webinar@vindicia.comVisit us:Blog: blog.vindicia.comCommunity: community.vindicia.comTwitter: @VindiciaWebsite: www.vindicia.com

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