Social Business: Where to Start

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Social Business: Where to Start

  1. 1. Driving Results withSocial Business Prepared by Jason Seiden, Co-founder & CEO
  2. 2. Ajax is on a mission to help 1million professionals driveproductivity through socialbusiness. Contact: Jason Seiden, Co-founder &We are the only social media CEOtraining company in North @seidenAmerica to have been certified by jason@ajaxsocialmedia.com linkedin.com/in/seidenLinkedIn. 312 961-2107 mobileJason Seiden • Ajax Social Media • jason@ajaxsocialmedia.com • 888 244-6698 x 707 • www.ajaxsocialmedia.com
  3. 3. Companies andemployees wantthe same thing:Jason Seiden • Ajax Social Media • jason@ajaxsocialmedia.com • 888 244-6698 x 707 • www.ajaxsocialmedia.com
  4. 4. Security.Jason Seiden • Ajax Social Media • jason@ajaxsocialmedia.com • 888 244-6698 x 707 • www.ajaxsocialmedia.com
  5. 5. Which comesfrom revenue.Jason Seiden • Ajax Social Media • jason@ajaxsocialmedia.com • 888 244-6698 x 707 • www.ajaxsocialmedia.com
  6. 6. So…Jason Seiden • Ajax Social Media • jason@ajaxsocialmedia.com • 888 244-6698 x 707 • www.ajaxsocialmedia.com
  7. 7. We know social shifts communication’s center of gravity to the individual. 97% of social media users keep in touch with people 3% keep in touch with companies Invoke Solutions, 2010Jason Seiden • Ajax Social Media • jason@ajaxsocialmedia.com • 888 244-6698 x 707 • www.ajaxsocialmedia.com
  8. 8. And we know social blurs relationships. 20% of FB “friends” are work connections. Creative Group, 2011Jason Seiden • Ajax Social Media • jason@ajaxsocialmedia.com • 888 244-6698 x 707 • www.ajaxsocialmedia.com
  9. 9. But how doessocial lead tomore revenue?!Jason Seiden • Ajax Social Media • jason@ajaxsocialmedia.com • 888 244-6698 x 707 • www.ajaxsocialmedia.com
  10. 10. This is where many companies lose focus…
  11. 11. …a bu nde Do we need a policy? sin nte ess ra Who’s driving this? fre soc e-f ial What’s the legal impact? or- Are we in compliance? all. Isn’t marketing already doing this? Why aren’t our pilots yielding any hard results? What’s our strategy? How do we get employees to speak with one voice? Where’s the budget for this coming from? Who owns the relationship, us or the employee? Can someone show me how to change my settings?Jason Seiden • Ajax Social Media • jason@ajaxsocialmedia.com • 888 244-6698 x 707 • www.ajaxsocialmedia.com
  12. 12. Time for clarity. Jason Seiden • Ajax Social Media • jason@ajaxsocialmedia.com • 888 244-6698 x 707 • www.ajaxsocialmedia.com
  13. 13. Social is today’sprinting press. Jason Seiden • Ajax Social Media • jason@ajaxsocialmedia.com • 888 244-6698 x 707 • www.ajaxsocialmedia.com
  14. 14. The first step torevenue is literacy. Jason Seiden • Ajax Social Media • jason@ajaxsocialmedia.com • 888 244-6698 x 707 • www.ajaxsocialmedia.com
  15. 15. 3 steps to socialbusiness literacy:Jason Seiden • Ajax Social Media • jason@ajaxsocialmedia.com • 888 244-6698 x 707 • www.ajaxsocialmedia.com
  16. 16. #1Accepttheadoption curve.Jason Seiden • Ajax Social Media • jason@ajaxsocialmedia.com • 888 244-6698 x 707 • www.ajaxsocialmedia.com
  17. 17. Business is about here. Set team expectations accordingly.Element Innovators & early adopters Early & late majority Tech laggardsEngage… On their own With guidance When pushedPerceived risks Low, manageable Mixed, need clarity High, unmanageablePreferred approach bottom-up top-down top-downTechnology... Opens new doors Can be good or bad Creates problemsPolicies… Get in the way Provide clarity Initiate actionResults… Will come Need to be demonstrable Need to be provenWant… Freedom to operate To understand “why” Customer support
  18. 18. #2:Usethe scienceof changemanagement.Jason Seiden • Ajax Social Media • jason@ajaxsocialmedia.com • 888 244-6698 x 707 • www.ajaxsocialmedia.com
  19. 19. i.e., if you want the socialbusiness team drivingrevenue, measure revenue! Jason Seiden • Ajax Social Media • jason@ajaxsocialmedia.com • 888 244-6698 x 707 • www.ajaxsocialmedia.com
  20. 20. #3:Design for trust,then compliance.Jason Seiden • Ajax Social Media • jason@ajaxsocialmedia.com • 888 244-6698 x 707 • www.ajaxsocialmedia.com
  21. 21. Direct Train Guide Police k l m nPaint the Show Explain Enforce vision. the path. the rules. the rules. Jason Seiden • Ajax Social Media • jason@ajaxsocialmedia.com • 888 244-6698 x 707 • www.ajaxsocialmedia.com
  22. 22. Ask “What if?” to get startedWhat if employees used social Photomedia to make themselves Namelook better professionally? Headline Location & Industry Summary What if we could get them to Specialties Jobs (Current & Past) align their personal and Publications professional brands? Education Recommendations ConnectionsWhat if we only got 10% of all Websitesemployees? 25%? 50%? 100%? Twitter Public profile Applications What if we captured data from our social business activities? What if we engaged the entire workforce rather than do a traditional pilot program? Jason Seiden • Ajax Social Media • jason@ajaxsocialmedia.com • 888 244-6698 x 707 • www.ajaxsocialmedia.com
  23. 23. Bottom line:Social literacyleads to revenue.Jason Seiden • Ajax Social Media • jason@ajaxsocialmedia.com • 888 244-6698 x 707 • www.ajaxsocialmedia.com
  24. 24. Invest in socialliteracy across thecompany.Jason Seiden • Ajax Social Media • jason@ajaxsocialmedia.com • 888 244-6698 x 707 • www.ajaxsocialmedia.com
  25. 25. This is big.Think broadly.Jason Seiden • Ajax Social Media • jason@ajaxsocialmedia.com • 888 244-6698 x 707 • www.ajaxsocialmedia.com
  26. 26. Every company’s specific path torevenue will be unique. The processof uncovering that path isuniversal. Contact:Companies that achieve social Jason Seiden, Co-founder &literacy early will have a long-term CEOadvantage. @seiden jason@ajaxsocialmedia.com linkedin.com/in/seidenGot more questions? Message me. 312 961-2107 mobileJason Seiden • Ajax Social Media • jason@ajaxsocialmedia.com • 888 244-6698 x 707 • www.ajaxsocialmedia.com

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