PlayUp developments

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February 2013, time to review our strategy, build on our process and approach different market streams. On one side the Social Impact and on the other the Economic Sustainability.

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PlayUp developments

  1. 1. QUALITY PLAY FOR OUR CHILDRENPARTNERS
  2. 2. PLAYUPDESIGNDeveloping a brand of toys and activitiesto engage parents and educators whileencouraging creative and imaginative playfor children aged 3-6 years old. playful imaginative creative inclusive accessible sustainable © PLAYUPDESIGN 2013
  3. 3. CHILDREN! CURIOSITY! CREATIVITY! IMAGINATION! EDUCATION! DEVELOPMENT! LITERACY! NUMERACY !HARD SKILLS! © PLAYUPDESIGN 2013
  4. 4. PROCESS © PLAYUPDESIGN 2013
  5. 5. PLAYUP PROCESS 2011 2012 2013 2014IDEA RESEARCH DESIGN ENTERPRISE IMMERSION PROTOTYPES BRAND PLACEMENT © PLAYUPDESIGN 2013
  6. 6. LESS ACCESS TO PLAY OPPORTUNITIES © PLAYUPDESIGN 2013
  7. 7. EARLY RESEARCH INTERVENTIONS Casal da Mira Casal da Boba Bairro 6 de Maio Bairro da Horta Nova © PLAYUPDESIGN 2013
  8. 8. CO-DESIGN TOY WORKSHOPS © PLAYUPDESIGN 2013
  9. 9. EXPLORING INTERACTIVE PLAY © PLAYUPDESIGN 2013
  10. 10. ENGAGING WITH STAKEHOLDERS © PLAYUPDESIGN 2013
  11. 11. CO-DESIGN PLAYFUL ACTIVITIES © PLAYUPDESIGN 2013
  12. 12. DESIGN © PLAYUPDESIGN 2013
  13. 13. CO-DESIGN © PLAYUPDESIGN 2013
  14. 14. © PLAYUPDESIGN 2013
  15. 15. INTRODUCING DURAPULP BY SÖDRA © PLAYUPDESIGN 2013
  16. 16. TESTING IDEAS AND PROTOTYPES © PLAYUPDESIGN 2013
  17. 17. © PLAYUPDESIGN 2013
  18. 18. ENTERPRISE © PLAYUPDESIGN 2013
  19. 19. THE VALUE OF PLAY PLAY TODAY Joana, Lisboa 1990 Clarissa, Amadora 2012 designer today change-maker tomorrowPlay is a key factor for children Children today have less timepersonal development to play due to intense life styleImaginative and creative play Time that children spend withencourage free thinking and their parents is often limitedproblem solving capacity Many children today haveEveryone has the right to play restricted access to qualityHuman Right Article #24 play opportunities © PLAYUPDESIGN 2013
  20. 20. PLAYUP VALUE PROPOSITION PLAY INTERACT ENGAGE + + FOR CHILDREN FOR PARENTS FOR EDUCATORSexplore and develop participate in a more range of flexiblecreative potential & active way to engagement tools personal capacities children playtime & activities © PLAYUPDESIGN 2013
  21. 21. BUSINESS MODEL TOY INDUSTRY PLACEMENT PLAYUP COMMERCIAL OFFERS€250 MILLION PT€15.5 BILLION EU€61.2 BILLION W PRINTED CARDS + ACTIVITIES DIGITAL APPS BRAND PRODUCTSCHILDREN PLAYUP TOYS BUY 1 - DONATE 1 PROCESSWHO BUY TOYS TOYS + ACTIVITIES60% PARENTS TOOLKIT SUBSCRIPTIONS30% INSTITUTIONS10% FRIENDS & FAMILY © PLAYUPDESIGN 2013
  22. 22. TEAMAn international team of experienced designers andentrepreneurs investing in social innovation and sustainability Vincenzo Di Maria Design Strategy Social Innovation expert Matteo Tangi Eco-design Community manager Joana Regojo Product design Research & Development Rita Duarte Sustainability Communication & PR © PLAYUPDESIGN 2013
  23. 23. WWW.PLAYUPDESIGN.COM PLAYUPDESIGN@GMAIL.COM Facebook/Twitter: playupdesign“Play is the only way the highest intelligence of humankind can unfold” Joseph Chilton Pearce Contemporary American scholar © PLAYUPDESIGN 2013

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