Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Perception and Reframing in UX

73 views

Published on

Making room for psychology and using reframing methods in UX design. And some examples courtesy of Rory Sutherland.

Published in: Design
  • Be the first to comment

  • Be the first to like this

Perception and Reframing in UX

  1. 1. Perception and Reframing Vincent Feeney @doublethought
  2. 2. @doublethought Three things to take away • Let’s make room for psychological solutions as part of our design process • Let’s practice asking the right questions • Let’s deep dive into reframing
  3. 3. @doublethought Why this topic? • What does a ‘product’ designer or ‘UX’ designer actually mean? • Human-centred design means we need to learn about how humans work (e.g. the say do gap)
  4. 4. @doublethought Part One Considering psychological solutions
  5. 5. @doublethought • Are older than any technology we are working with • We may have evolved a bit in the last few thousand years, but while we’ve developed our ‘system two’, ‘system one’ still drives many of our behaviours Our Brains
  6. 6. @doublethought Two Systems of Cognitive Processes System One System Two Fast Parallel Automatic Effortless Associative Slow-learning Slow Serial Controlled Effort-filled Rule-governed Flexible
  7. 7. @doublethought Designing a car dashboard 
 System One Designing the Keynote interface System Two
  8. 8. @doublethought Perception = (Our) Reality
  9. 9. @doublethought Reality Our Experience (Our Reality)
  10. 10. @doublethought • Things are not what they are; they are what we think they are • Things are what we compare them to • Yet, we make psychology sub-ordinate to everything else • Psychological value is often the best kind What we forget • Things are not what they are; they are what we think they are • Things are what we compare them to • Yet, we make psychology sub-ordinate to everything else • Psychological value is often the best kind Rory Sutherland
  11. 11. @doublethought Maybe we shouldn’t be fixing things, but changing the way we think about things.
  12. 12. @doublethought We love a engineering solution. Rational numerical ideas hold more value than emotional ideas.
  13. 13. @doublethought “If all you have is a hammer, everything looks like a nail.” - Abraham Maslow
  14. 14. @doublethought Some examples
  15. 15. @doublethought
  16. 16. @doublethought
  17. 17. @doublethought
  18. 18. @doublethought @lukew
  19. 19. @doublethought
  20. 20. @doublethought
  21. 21. @doublethought The Ideal Solution Technology Economics Psychology
  22. 22. @doublethought Part Two Reframing
  23. 23. @doublethought “The Elevator is too slow” - Someone
  24. 24. @doublethought
  25. 25. @doublethought
  26. 26. @doublethought Reframing
  27. 27. @doublethought Reframing
  28. 28. @doublethought “You can’t change (most) stuff but you can change how you think about it.”
  29. 29. @doublethought • Cognitive Reframing • Liminal Thinking • Meditation Not just about UX Dave Gray’s Book
  30. 30. @doublethought “Sometimes, when a problem seems intractable, there’s an invisible routine at work, and simply disrupting that routine, even in random ways, can shift the situation and allow you to see in new ways.” - Dave Gray
  31. 31. @doublethought Great - Learning Time (THNK Amsterdam)
  32. 32. @doublethought Pick something to reframe Reframing Exercise
  33. 33. @doublethought Could be real, could be one of these: “Teacher’s are not incentivised to innovate in the classroom” “It’s already too late to prevent climate change” “I can’t grow in a UX team of one” Reframing Exercise
  34. 34. @doublethoughtReframing Exercise (THNK Amsterdam)
  35. 35. @doublethoughtReframing Exercise
  36. 36. @doublethoughtReframing Exercise Example Flow
  37. 37. @doublethoughtReframing Exercise Example Flow
  38. 38. @doublethoughtReframing Exercise Example Flow
  39. 39. @doublethoughtReframing Exercise Example Flow
  40. 40. @doublethoughtReframing Exercise Example Flow
  41. 41. @doublethought Part Three Let’s practice

×