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Presented by: 
School of Management Students 
Group - 10 | MBA | Sec-B
GOOGLE’S 
ORGANIZATIONAL 
STRUCTURE 
Group - 10 | MBA | Sec-B
 Introduction 
 So Far So Good 
 History 
 Google’s Organizational Culture. 
 Recruitment 
 Qualities sought in Goog...
INTRODUCTION 
 Google Inc. is an American multinational corporation. 
 Specializing in Internet-related services and pro...
HISTORY 
 In January 1996, Larry and Sergey began work on search engine. 
 Search engine - ‘BackRub’. 
 Eventually, the...
 In 2000, Google introduced a wireless search technology 
for handheld devices. 
 It also launched 10-non English langua...
So Far So Good! 
 Google has been hailed as one of the most successful Internet Start-up 
companies. 
 2003 - The most p...
GOOGLE’S ORGANIZATIONAL 
CULTURE 
 Informal work culture. 
 Googleplex was decorated with Lava Lamps & painted in bright...
 Sergey and Larry, believed in open communication across the organization. 
 Lunch at the cafeteria 
- a chance to meet ...
RECRUITMENT 
“Google recruited people with diverse skills and qualities” 
 Recruiting employee with the right frame of mi...
ADVERTISEMENT 
 In order to ATTRACT high performing candidates, 
 Hot award-winning technology. 
 Intelligent, fun, hig...
 Google placed its recruitment ads in movie theaters. 
 Googlers could refer their friends and relatives to work in Goog...
QUALITIES SOUGHT IN GOOGLERS 
o Knowledge in different areas of 
- CS and Mathematics. 
-World class programming skills. 
...
INNOVATIONS AT GOOGLE 
 Encouraging innovation & creativity at the workplace. 
 It realized that to maintain its growth,...
 Every Friday, an hour-long session discussing the feasibility of new ideas. 
- Every Engineer whose idea was selected wa...
Google Web Lab 
In 2002, Google Labs, 
allows the public to test & 
provide feedback on the 
new technology/products. 
Gro...
70/20/10 Model 
 A business resource management model pioneered by Eric Schmidt and 
articulated about Google in 2005. 
...
A Critique of Google’s Culture 
 Many analysts feel that Google’s zero per cent employee turnover 
rate during the dotcom...
 Recruiting many engineers with the same job title leading to confusion 
about who was actually in charge of the project....
 A Innovation oriented Growing company. 
 Looks always for talent employees. 
 Need Proactive strategies in their Organ...
THANK YOU 
Group 10 
Group - 10 | MBA | Sec-B
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Google Oraganization Culture

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Human Resource Management

Published in: Recruiting & HR
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Google Oraganization Culture

  1. 1. Presented by: School of Management Students Group - 10 | MBA | Sec-B
  2. 2. GOOGLE’S ORGANIZATIONAL STRUCTURE Group - 10 | MBA | Sec-B
  3. 3.  Introduction  So Far So Good  History  Google’s Organizational Culture.  Recruitment  Qualities sought in Googlers  Innovations at Google  A Critique of Google’s Culture  Conclusion Group - 10 | MBA | Sec-B
  4. 4. INTRODUCTION  Google Inc. is an American multinational corporation.  Specializing in Internet-related services and products - Search, cloud computing, software and online ad.  Founded by Larry Page and Sergey Brin. Group - 10 | MBA | Sec-B
  5. 5. HISTORY  In January 1996, Larry and Sergey began work on search engine.  Search engine - ‘BackRub’.  Eventually, they changed the name to Google, by misspelling of the word “Googol”.  Google’s office was set up in a garage in 1998.  Later shifted its office to California in 1999. Group - 10 | MBA | Sec-B
  6. 6.  In 2000, Google introduced a wireless search technology for handheld devices.  It also launched 10-non English language versions for its search capabilities.  Google emerged as the largest search engine in the world with its index reaching 1 billion URLs. Group - 10 | MBA | Sec-B
  7. 7. So Far So Good!  Google has been hailed as one of the most successful Internet Start-up companies.  2003 - The most preferred search engine.  Ability to attract the best talent and retain its employees.  During the dotcom boom, the only company that did not experience any employee turnover.  Legendary culture in Silicon Valley. Group - 10 | MBA | Sec-B
  8. 8. GOOGLE’S ORGANIZATIONAL CULTURE  Informal work culture.  Googleplex was decorated with Lava Lamps & painted in bright colors of Google Logo.  Googlers were allowed to bring their pets  Recreational facilities.  Roller skater hockey matches.  Spending 20% of their work time on self directed projects. Group - 10 | MBA | Sec-B
  9. 9.  Sergey and Larry, believed in open communication across the organization.  Lunch at the cafeteria - a chance to meet Googlers from various departments.  Every Friday, the founders of the company briefed Googlers about new products launched, competitors, financial performance of the company, etc.  Vice-President Wayne Rosing said “You are the boss. Don’t wait to take the hill. Don’t wait to be managed.” Group - 10 | MBA | Sec-B
  10. 10. RECRUITMENT “Google recruited people with diverse skills and qualities”  Recruiting employee with the right frame of mind.  CO-FOUNDERS involve in the recruitment process.  A person had to be from top-ranking college Group - 10 | MBA | Sec-B
  11. 11. ADVERTISEMENT  In order to ATTRACT high performing candidates,  Hot award-winning technology.  Intelligent, fun, high-energy teammates.  Great culture and amazing perks such as massage therapy and all the snacks you can eat.  Backed by the two premier VCs.  Free gourmet lunches served daily.  Start-up environment with excellent benefits.  Spacious, colorful, fun work environment.  Located in the heart of Silicon Valley. Group - 10 | MBA | Sec-B  Millions use Google- your ideas will make a difference.
  12. 12.  Google placed its recruitment ads in movie theaters.  Googlers could refer their friends and relatives to work in Google.  Google conducted contests with prize money to extent of $25,000 to attract talented programmers. “ The company offered employment to winners of programming contests.” Group - 10 | MBA | Sec-B
  13. 13. QUALITIES SOUGHT IN GOOGLERS o Knowledge in different areas of - CS and Mathematics. -World class programming skills. - Excellent communication and organizational skills. o People who are passionate about their work. Group - 10 | MBA | Sec-B
  14. 14. INNOVATIONS AT GOOGLE  Encouraging innovation & creativity at the workplace.  It realized that to maintain its growth, the company had to come out with new products/features.  Faced problems on how to tap ideas that could be turned into successful products.  To overcome the problem, Google set up an internal web page for tracking new ideas.  Googlers could create web pages with their ideas through a program called ‘Sparrow’.  Feasibility & user-friendliness of the idea was given importance, rather than its revenue generating capacity. Group - 10 | MBA | Sec-B
  15. 15.  Every Friday, an hour-long session discussing the feasibility of new ideas. - Every Engineer whose idea was selected was given 10 minutes time to defends his/her idea. - If the idea is successful than it would be turned into a Product / feature. (Google News, 2002 by Krishna Bharat.)  Google News attracted around 70,000 users every day. Group - 10 | MBA | Sec-B
  16. 16. Google Web Lab In 2002, Google Labs, allows the public to test & provide feedback on the new technology/products. Group - 10 | MBA | Sec-B
  17. 17. 70/20/10 Model  A business resource management model pioneered by Eric Schmidt and articulated about Google in 2005.  This model dictates that, to cultivate innovation, employees should utilize their time in the following ratio : - 70% of time dedicated to core business tasks. - 20% of time dedicated to projects related to the core business. - 10% of time dedicated to projects unrelated to the core business. Group - 10 | MBA | Sec-B
  18. 18. A Critique of Google’s Culture  Many analysts feel that Google’s zero per cent employee turnover rate during the dotcom boom , was a testament to its salubrious organizational culture.  A 12-hours of working in a day  Google’s recruitment process was also criticized by analysts.  Contract workers are not given any employee benefits.  It was pointed out that, lack to hierarchy resulted in confusion about control & decision making power. Group - 10 | MBA | Sec-B
  19. 19.  Recruiting many engineers with the same job title leading to confusion about who was actually in charge of the project.  Googlers had become arrogant.  Googlers never kept their appointments & always turned up late for their Clients presentations.  “Who was in charge of Google ?” Is it Google founders – Sergey & Larry or CEO Schmidt.  Analysts feel that Google needs to rethink its organizational culture.  Analysts pointed out that once Google becomes a public company - more pressure from investors to increase its profitability & revenues which might force Google to change its organizational culture. Group - 10 | MBA | Sec-B
  20. 20.  A Innovation oriented Growing company.  Looks always for talent employees.  Need Proactive strategies in their Organizational Structure Group - 10 | MBA | Sec-B
  21. 21. THANK YOU Group 10 Group - 10 | MBA | Sec-B

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