Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

The secret sauce of Dota 2: crowdsourcing and crowdfunding

Dota 2 boasts the highest ARPU (average monthly revenue per active user) among the MOBA genre. Why? I claim that crowdfunding and crowdsourcing, the secret sauce of Dota 2 if you will, are the keys to this success.
You can also view the presentation video at https://youtu.be/ETuwQ9sc2w8

The presentation is based on my blog post The secret sauce of Dota 2: crowdsourcing and crowdfunding at http://www.kilkku.com/blog/2015/09/the-secret-sauce-of-dota-2-crowdsourcing-and-crowdfunding/

Related Books

Free with a 30 day trial from Scribd

See all
  • Be the first to comment

The secret sauce of Dota 2: crowdsourcing and crowdfunding

  1. 1. The secret sauce of Crowdfunding and crowdsourcing
  2. 2. MOBA genre ARPU • Dota 2: $1.54 • Heroes of Newerth: $1.48 • League of Legends: $1.32 (still by far the most successful in total revenue) (average revenue per monthly user, according to SuperData Research, 2014)
  3. 3. Why is Dota 2 at the top? • It is even giving everything gameplay-related away for free! • More hardcore, maybe? • Crowdfunding and crowdsourcing!
  4. 4. Crowdfunding of tournaments and teams • In the past 2 years, more than $32 million of Dota 2 tournament prize pools have been crowdfunded – dwarfing the over $8 million that has been provided by the organizers • Example:The International 5 compendium, sales of over $67 million, 25% went to the prize pool of the tournament • Professional teams have a chance to get their branded cosmetic items, such as HUD bundles, up for sale in the game store • Compare to: Smite crowdfunded $2 million to its world championship prize pool in 2014, making it the third-largest esports tournament of the year. Not bad for a clearly smaller title!
  5. 5. Crowdsourcing of content • It is possible for anyone to create new cosmetic items and upload them to Valve’s workshop for potential inclusion into the game – and if selected, for a share of the profits generated from that item • This business model enablesValve to include much more items to cover any possible taste – more sales!
  6. 6. Conclusions • Crowdfunding gives purchases more purpose, making them about something more than just buying pixels on a screen • Crowdsourcing enables the creation of much more content to cover any possible taste • Combined, they form the basis of a different take on monetization

×