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How is
doing? (Q2/2015)
Revenue
• Hearthstone + Destiny life-to-date end of Q4/2014: $850 million
• Hearthstone + Destiny life-to-date end of Q1/2...
Number of players
• Hearthstone + Destiny + Heroes of the Storm total players end of Q2/2015:
70 million
• Hearthstone tot...
Player retention
• Source: https://www.superdataresearch.com/blog/understanding-mmo-retention/
Average revenue per user (ARPU)
• Source: https://www.superdataresearch.com/blog/mmo-arpu/
MOBA titles
Twitch viewership for Heroes of the Storm
• April 2015: 20th
• May 2015: 18th
• June 2015: 12th (official launch)
• July 2...
A brief look at the competition
• League of Legends
• $123 million per month in revenues
• >90 million active players
• #1...
Conclusions
• Estimating Heroes of the Storm figures based on public data is very difficult:
it is definitely behind Dota ...
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How is Heroes of the Storm doing? (Q2/2015)

How is Blizzard's new MOBA, Heroes of the Storm, doing in terms of revenue, player count, and Twitch viewership?

You can also view the presentation video at https://youtu.be/DMhCx1xzEmo

If you want to know more, read my blog post MOBA monetization and the power of the crowd at http://www.kilkku.com/blog/2015/09/moba-monetization-and-the-power-of-the-crowd/

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How is Heroes of the Storm doing? (Q2/2015)

  1. 1. How is doing? (Q2/2015)
  2. 2. Revenue • Hearthstone + Destiny life-to-date end of Q4/2014: $850 million • Hearthstone + Destiny life-to-date end of Q1/2015: $1 billion (+ $150 million) • Hearthstone + Destiny + Heroes of the Storm life-to-date end of Q2/2015: $1.25 billion (+ $250 million)
  3. 3. Number of players • Hearthstone + Destiny + Heroes of the Storm total players end of Q2/2015: 70 million • Hearthstone total players May 2015: 30 million • Destiny total players end of Q2/2015: 20 million • Heroes of the Storm total registered for beta in February 2015: 9 million • Heroes of the Storm total players: between 9 and 20 million – but how many active?
  4. 4. Player retention • Source: https://www.superdataresearch.com/blog/understanding-mmo-retention/
  5. 5. Average revenue per user (ARPU) • Source: https://www.superdataresearch.com/blog/mmo-arpu/ MOBA titles
  6. 6. Twitch viewership for Heroes of the Storm • April 2015: 20th • May 2015: 18th • June 2015: 12th (official launch) • July 2015: 13th • August 2015: 13th
  7. 7. A brief look at the competition • League of Legends • $123 million per month in revenues • >90 million active players • #1 most watched game onTwitch • Dota 2: • $18 million per month in revenues • >40 million total players; >10 million active players (February 2015) • #3 most watched game onTwitch • Smite: • Hi-Rez revenues in 2014 were $25 million, almost all of which has to be from Smite (Smite has grown since) • >10 million total players (July 2015) • #24 most watched game onTwitch
  8. 8. Conclusions • Estimating Heroes of the Storm figures based on public data is very difficult: it is definitely behind Dota 2 and LoL, but competing with Smite • Twitch viewership has been rather steady since the launch, so things look fairly positive

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