How is Blizzard's new MOBA, Heroes of the Storm, doing in terms of revenue, player count, and Twitch viewership? You can also view the presentation video at https://youtu.be/DMhCx1xzEmo If you want to know more, read my blog post MOBA monetization and the power of the crowd at http://www.kilkku.com/blog/2015/09/moba-monetization-and-the-power-of-the-crowd/

1. How is
doing? (Q2/2015)

2. Revenue
• Hearthstone + Destiny life-to-date end of Q4/2014: $850 million
• Hearthstone + Destiny life-to-date end of Q1/2015: $1 billion
(+ $150 million)
• Hearthstone + Destiny + Heroes of the Storm life-to-date end of Q2/2015:
$1.25 billion (+ $250 million)

3. Number of players
• Hearthstone + Destiny + Heroes of the Storm total players end of Q2/2015:
70 million
• Hearthstone total players May 2015: 30 million
• Destiny total players end of Q2/2015: 20 million
• Heroes of the Storm total registered for beta in February 2015: 9 million
• Heroes of the Storm total players: between 9 and 20 million – but how many
active?

4. Player retention
• Source: https://www.superdataresearch.com/blog/understanding-mmo-retention/

5. Average revenue per user (ARPU)
• Source: https://www.superdataresearch.com/blog/mmo-arpu/
MOBA titles

6. Twitch viewership for Heroes of the Storm
• April 2015: 20th
• May 2015: 18th
• June 2015: 12th (official launch)
• July 2015: 13th
• August 2015: 13th

7. A brief look at the competition
• League of Legends
• $123 million per month in revenues
• >90 million active players
• #1 most watched game onTwitch
• Dota 2:
• $18 million per month in revenues
• >40 million total players; >10 million active players (February 2015)
• #3 most watched game onTwitch
• Smite:
• Hi-Rez revenues in 2014 were $25 million, almost all of which has to be from Smite (Smite has grown since)
• >10 million total players (July 2015)
• #24 most watched game onTwitch

8. Conclusions
• Estimating Heroes of the Storm figures based on public data is very difficult:
it is definitely behind Dota 2 and LoL, but competing with Smite
• Twitch viewership has been rather steady since the launch, so things look
fairly positive