Social Media and NPD

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Social media and new product development - brand examples

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Social Media and NPD

  1. 1. Social Media and New Product Development By Victoria Gnatoka November 12, 2012
  2. 2. • Go to Citroen UK Facebook page • Visit “virtual factory” • Choose your preference in the following elements: •The number of doors (three or five) •The colours of the body, detail and dashboard •Other features of the car (Bluetooth, Sat-Nav and alloy wheels) • Submit • Enter into a prize draw • Share your design http://youtu.be/5K3hLBGO53s
  3. 3. RESULTS: 24,000 configurations!
  4. 4. http://youtu.be/kbVc2UyYwWs
  5. 5. My Estonian Air •
  6. 6. Light & ECO •
  7. 7. Restaurant in the Sky •
  8. 8. Social Media Loyalty Programm AirScore • http://vimeo.com/30185711
  9. 9. Peek and Seat •
  10. 10. Facebook auctions •
  11. 11. Facebook auctions (2) •
  12. 12. BENEFITS OF SOCIAL MEDIA Virtual laboratory of ideas Two way communication – direct & immediate feedback Extra value for customers – direct response to their needs Co-shaping the whole brand Co-creation – increased trust & loyalty Creating online advocacy Driving revenues
  13. 13. SOCIAL MEDIA AS A DIRECT MARKETING TOOL
  14. 14. THANK YOU!

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