Health Application Market to Take Off

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Health Application Market to Take Off

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  • Aging population BRICs economies are growingThere is no sign that Health Care will be cheaperSmartphones22
  • Trend Already
  • Trend Already
  • Trend Already
  • Trend Already
  • Pharmacy eshopDiabetes
  • Having a medical examination online without physical attendance doctor’s office. Would that be possible?It seems to be already technologically possible to share information and data from patient to doctor through the internet.We have skype, so we can talk and say aaa at the camera. Patients can measure temperature and blood pressure themself under the instruction of a doctor. Stethoscope can be plug in to a speaker, so doctor may hear or see on screen heart rhythm.
  • Health Application Market to Take Off

    1. 1. HealthApplicationMarket to TakeOff DigitalMarketing MKT 339/C Summer 2013 AAUNI Viktor Haissinger
    2. 2. Macro AAUNI Viktor Haissinger 2013
    3. 3. Opportunity AAUNI Viktor Haissinger 2013
    4. 4. Fact AAUNI Viktor Haissinger 2013
    5. 5. Fact AAUNI Viktor Haissinger 2013
    6. 6. Mission Statement “Empower consumers with control and convenience to effectively manage their personal healthcare and improve healthcare delivery for providers and payers.” AAUNI Viktor Haissinger 2013
    7. 7. Research Findings AAUNI Viktor Haissinger 2013
    8. 8. Time AAUNI Viktor Haissinger 2013
    9. 9. To Search        Locate nearest care facility Find the nearest pharmacy Identify a disease Book appointment Compare prices See quality ratings See reviews of other customers AAUNI Viktor Haissinger 2013
    10. 10. Motivation is Speed, Convenience and Cost AAUNI Viktor Haissinger 2013
    11. 11. Technology change AAUNI Viktor Haissinger 2013
    12. 12. Summary Macro economic facts Smartphones penetration Opportunity Main motivation is time, convenience and money. Technology support AAUNI Viktor Haissinger 2013
    13. 13. Thank you for your attention! AAUNI Viktor Haissinger 2013
    14. 14. Questions Digital Marketing MKT 339/C Summer 2013 AAUNI Viktor Haissinger

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