Yesmus@Joiito

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Presentation to Joiito by yesMus team.

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Yesmus@Joiito

  1. 1. Yesmus.com SMS based Infotainment channels
  2. 2. The Problem <ul><li>Cheapest way to get local/world news on mobile? </li></ul><ul><li>Fastest way to be entertained on the go? </li></ul><ul><li>Easiest way to gain knowledge (trivia/tips on various interests) while travelling? </li></ul><ul><li>Easy way to reach fan base/customers anytime? </li></ul>
  3. 3. Solution <ul><li>Mobile penetration more than 100% in Singapore. </li></ul><ul><li>Yesmus is a push based SMS group system (catering to interests) with professionally and user generated content. </li></ul><ul><li>Users get alerted on SMS. </li></ul><ul><li>More entertainment venue like games and dating will be added later. </li></ul>
  4. 4. Biz Model <ul><li>User joins channels by sending request to SG short codes (valued 1$)‏ </li></ul><ul><li>Frequent user messages like in games will be at a lower valued short code. </li></ul><ul><li>Enterpise solutions for business users. </li></ul><ul><li>For sending SMS, buy Bulk SMS in India (cheaper) </li></ul>
  5. 5. Marketing <ul><li>Use existing distribution channels like Facebook and Twitter to create apps and follow people </li></ul><ul><li>Use local contacts thru NTU/NUS alumni networks, events in SG etc </li></ul><ul><li>Distribute widgets for bloggers/website owners. </li></ul>
  6. 6. Team <ul><li>Vijay - BEngg (EE) and MS (Computer Controls) </li></ul><ul><ul><li>4 years of experience in enterprise software R&D(Borland)‏ </li></ul></ul><ul><li>Arun - Bengg (CS) and MS (CS)‏ </li></ul><ul><ul><li>4 years of experience working for high performance projects for web search engine (Yahoo!)‏ </li></ul></ul><ul><ul><li>Both the team members were selected for the iaccelerator Business plan competition at IIM-Ahmedabad (India) in 2008 and incubated there for 3 months. </li></ul></ul>
  7. 7. Projections and Milestones <ul><li>Current cash pool: 20K SGD </li></ul><ul><li>Expenditure till date : 1.5K SGD </li></ul><ul><li>Currently in private beta (getting users , seeding content)‏ </li></ul><ul><li>Upcoming: </li></ul><ul><ul><li>Open to public users: July 1 </li></ul></ul><ul><ul><li>Games/Dating: Aug 1 </li></ul></ul><ul><ul><li>Facebook app: Oct 1 </li></ul></ul>
  8. 8. <ul><ul><ul><ul><ul><li> Questions ? </li></ul></ul></ul></ul></ul>

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