What Indian CXOs & Brands Can Learn From @AnandMahindra

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Analysis of how Mr Anand Mahindra, CEO of M&M Group of Companies is the voice of the corporate Mahindra brand. And how brands and organizations can leverage the power of digital.

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What Indian CXOs & Brands Can Learn From @AnandMahindra

  1. 1. © Information contained in this document is the intellectual property of Urja Communications Pvt. Ltd. And may not be duplicated or Distributed in any form without express permission in writing from Urja. www.urja.com What Indian CXOs & Brands can learn from @AnandMahindra Vijay Sankaran January 18, 2010
  2. 2. © Information contained in this document is the intellectual property of Urja Communications Pvt. Ltd. And may not be duplicated or Distributed in any form without express permission in writing from Urja. www.urja.com Learnings for Managers & Organizations in Leadership, Customer Service, Marketing 2.0, Engaging Your Corporate Ecosystem via Social Media, and more. In case you are not from India: Anand Mahindra is Vice Chairman and Managing Director of Mahindra & Mahindra Group, a well known corporate group in Automotive, IT,.Engineering and other sectors. More about him here: http://en.wikipedia.org/wiki/Anand_Mahindra He’s been ‘the voice of the Mahindra brand’ on Twitter since April 2009. His twitter page: http://www.Twitter.com/AnandMahindra. Note: This presentation is NOT about Twitter as a specific social media channel.
  3. 3. © Information contained in this document is the intellectual property of Urja Communications Pvt. Ltd. And may not be duplicated or Distributed in any form without express permission in writing from Urja. www.urja.com Trust + Relevance = Engagement Editor of Digital Media website Amplification Senior VP, Leading Sports Telecom Co Editor Potential reach: 25,000 people. Source: TwitterAnalyzer.com
  4. 4. © Information contained in this document is the intellectual property of Urja Communications Pvt. Ltd. And may not be duplicated or Distributed in any form without express permission in writing from Urja. www.urja.com Authenticity: Human, Humble (helps to be humorous)
  5. 5. © Information contained in this document is the intellectual property of Urja Communications Pvt. Ltd. And may not be duplicated or Distributed in any form without express permission in writing from Urja. www.urja.com Highly Engaged, Accessible, & Willing To Learn *RT refers to Retweet, similar to forwarding an email.
  6. 6. © Information contained in this document is the intellectual property of Urja Communications Pvt. Ltd. And may not be duplicated or Distributed in any form without express permission in writing from Urja. www.urja.com Co-creation: Active listening
  7. 7. © Information contained in this document is the intellectual property of Urja Communications Pvt. Ltd. And may not be duplicated or Distributed in any form without express permission in writing from Urja. www.urja.com Crowdsourcing
  8. 8. © Information contained in this document is the intellectual property of Urja Communications Pvt. Ltd. And may not be duplicated or Distributed in any form without express permission in writing from Urja. www.urja.com Responsive to Customer, Employee Issues
  9. 9. © Information contained in this document is the intellectual property of Urja Communications Pvt. Ltd. And may not be duplicated or Distributed in any form without express permission in writing from Urja. www.urja.com Employee Engagement & Social Recruiting
  10. 10. © Information contained in this document is the intellectual property of Urja Communications Pvt. Ltd. And may not be duplicated or Distributed in any form without express permission in writing from Urja. www.urja.com Corporate Citizenship: Leading by Example
  11. 11. © Information contained in this document is the intellectual property of Urja Communications Pvt. Ltd. And may not be duplicated or Distributed in any form without express permission in writing from Urja. www.urja.com “So if I sit and tweet, who will run my company / do my job?” “That’s just one individual. How does this scale?
  12. 12. © Information contained in this document is the intellectual property of Urja Communications Pvt. Ltd. And may not be duplicated or Distributed in any form without express permission in writing from Urja. www.urja.com Answer: You need to institutionalize this approach. And bring in digital communication specialists to bring new ideas to the table Corporate/Product Brands Employee Consumer Community Community *Illustrative Digital Plaftforms
  13. 13. © Information contained in this document is the intellectual property of Urja Communications Pvt. Ltd. And may not be duplicated or Distributed in any form without express permission in writing from Urja. www.urja.com 3 starter steps 1. Identify champions within the organization and empower them. 2. Evolve a strategy, a plan, and yes, allocate a budget. 3. Start with small steps. Observe, Learn, Iterate quickly.
  14. 14. © Information contained in this document is the intellectual property of Urja Communications Pvt. Ltd. And may not be duplicated or Distributed in any form without express permission in writing from Urja. www.urja.com 3 areas to focus on 1. Digital Branding & Marketing 2. Customer Service 3. Engaging Internal & External Partners (vendors, analysts, media, employees-present and prospect)
  15. 15. © Information contained in this document is the intellectual property of Urja Communications Pvt. Ltd. And may not be duplicated or Distributed in any form without express permission in writing from Urja. www.urja.com Let’s continue the conversation • About Me: Vijay Sankaran, Creative Director turned Digital Strategist at URJA. We help brands connect with today’s digital consumer. • My Twitter Page: http://www.twitter.com/VijaySankaran • My blog: http://digitaldoodles.posterous.com • Linkedin Group: Digital Marketing India http://bit.ly/DMI-Lnkdn • Email: vijay1to1 at gmail dot com Cartoon:geekandpoke.com

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