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The World’s Most
Powerful Brands
2013
By
**ULTIMATE BEES**
Rockers Team
# 10 – Cisco Systems
Market Cap : $ 116.9 B
Industry: Communications Equipment
Founded: 1984
Country: United States
CEO: J...
Company Profile:
 Cisco Systems, Inc. designs, manufactures, and sells Internet
protocol (IP)-based networking and other ...
#9 - BMW Group
Market Cap: $59.96 B
Industry: Auto & Truck Manufacturers
Founded: 1916
Country: Germany
CEO: Norbert Reith...
Company Profile:
 BMW AG is a Germany-based holding company and
automobile manufacturer that focuses on the worldwide
aut...
#8 – General Electric
Market Cap: $243.74 B
Industry: Conglomerates
Founded: 1892
Country: United States
CEO: Jeffrey Imme...
Company Profile:
 General Electric Company (GE) is a diversified technology and
financial services company.
 The product...
#7 – McDonald’s
Market Cap: $99.95 B
Industry: Restaurants
Founded: 1955
Country: United States
CEO: Donald Thompson
Emplo...
Company Profile:
 McDonald's Corporation franchises and operates
McDonald's restaurants in the global restaurant industry...
#6 – Intel
Market Cap: $105.72 B
Industry: Semiconductors
Founded: 1968
Country: United States
CEO: Paul Otellini
Employee...
Company Profile:
 Intel Corporation designs and manufactures integrated digital technology
platforms.
 A platform consis...
#5 – Google
Market Cap: $268.44 B
Industry: Computer Services
Founded: 1998
Country: United States
CEO: Larry Page
Employe...
Company Profile:
 Google Inc. (Google) is a global technology company focused on
improving the ways people connect with i...
#4 – IBM
Market Cap: $239.53 B
Industry: Computer Services
Founded: 1911
Country: United States
CEO: Virginia Rometty
Empl...
Company Profile:
 International Business Machines Corporation (IBM) is an
information technology (IT) company.
 IBM oper...
#3 – Coca-Cola
Market Cap: $173.05 B
Industry: Beverages
Founded: 1892
Country: United States
CEO: Muhtar Kent
Employees: ...
Company Profile:
 The Coca-Cola Company, incorporated on September 5, 1919, is a
beverage company.
 The Company owns or ...
#2 – Microsoft
Market Cap: $234.83 B
Industry: Software & Programming
Founded: 1975
Country: United States
CEO: Steven Bal...
Company Profile:
 Microsoft Corporation is engaged in developing, licensing and supporting a
range of software products a...
#1 – Apple
Market Cap: $416.62 B
Industry: Computer Hardware
Founded: 1976
Country: United States
CEO: Timothy Cook
Employ...
Company Profile:
 Apple Inc. (Apple) designs, manufactures and markets mobile
communication and media devices, personal c...
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The world’s most powerful brands

  1. 1. The World’s Most Powerful Brands 2013 By **ULTIMATE BEES** Rockers Team
  2. 2. # 10 – Cisco Systems Market Cap : $ 116.9 B Industry: Communications Equipment Founded: 1984 Country: United States CEO: John Chambers Employees: 66,639 Sales: $47.25 B Headquarters: San Jose, California Forbes Lists #80 Global 2000 #188 in Sales #48 in Profit #261 in Assets #46 in Market value
  3. 3. Company Profile:  Cisco Systems, Inc. designs, manufactures, and sells Internet protocol (IP)-based networking and other products related to the communications and information technology (IT) industry and provide services associated with these products and their use.  It provides a line of products for transporting data, voice, and video within buildings, across campuses, and around the world.
  4. 4. #9 - BMW Group Market Cap: $59.96 B Industry: Auto & Truck Manufacturers Founded: 1916 Country: Germany CEO: Norbert Reithofer Employees: 105,876 Sales: $98.82 B Forbes Lists #55 Global 2000 #64 in Sales #73 in Profit #163 in Assets #125 in Market value
  5. 5. Company Profile:  BMW AG is a Germany-based holding company and automobile manufacturer that focuses on the worldwide automobile and motorcycle markets.  The Company divides its activities into the three main segments Automobiles, Motorcycles and Financial Services. It owns three brands: BMW, MINI and Rolls- Royce.
  6. 6. #8 – General Electric Market Cap: $243.74 B Industry: Conglomerates Founded: 1892 Country: United States CEO: Jeffrey Immelt Employees: 305,000 Sales: $147.36 B Headquarters: Fairfield, Connecticut Forbes Lists #4 Global 2000 #21 in Sales #24 in Profit #44 in Assets #6 in Market value #90 Innovative Companies
  7. 7. Company Profile:  General Electric Company (GE) is a diversified technology and financial services company.  The products and services of the Company range from aircraft engines, power generation, water processing, and household appliances to medical imaging, business and consumer financing and industrial products.  It serves customers in more than 100 countries.  Its segments include Energy Infrastructure, Aviation, Health care, Transportation, Home & Business Solutions and GE Capital.
  8. 8. #7 – McDonald’s Market Cap: $99.95 B Industry: Restaurants Founded: 1955 Country: United States CEO: Donald Thompson Employees: 440,000 Sales: $27.57 B Headquarters: Oak Brook, Illinois Forbes Lists #180 Global 2000 #344 in Sales #106 in Profit #637 in Assets #61 in Market value
  9. 9. Company Profile:  McDonald's Corporation franchises and operates McDonald's restaurants in the global restaurant industry.  These restaurants serve a menu at various price points providing value in 119 countries globally.  As of December 31, 2011, of the 33,510 restaurants in 119 countries 27,075 were franchised or licensed 6,435 were operated by the Company.
  10. 10. #6 – Intel Market Cap: $105.72 B Industry: Semiconductors Founded: 1968 Country: United States CEO: Paul Otellini Employees: 105,000 Sales: $53.34 B Headquarters: Santa Clara, California Forbes Lists #77 Global 2000 #160 in Sales #33 in Profit #288 in Assets #54 in Market value
  11. 11. Company Profile:  Intel Corporation designs and manufactures integrated digital technology platforms.  A platform consists of a microprocessor and chipset.  The Company sells these platforms primarily to original equipment manufacturers (OEMs), original design manufacturers (ODMs), and industrial and communications equipment manufacturers in the computing and communications industries.  The Company's platforms are used in a range of applications, such as personal computers (PCs) (including Ultrabook systems), data centers, tablets, smartphones, automobiles, automated factory systems and medical devices.
  12. 12. #5 – Google Market Cap: $268.44 B Industry: Computer Services Founded: 1998 Country: United States CEO: Larry Page Employees: 53,861 Sales: $50.18 B Headquarters: Mountian View, California Forbes Lists #68 Global 2000 #176 in Sales #38 in Profit #263 in Assets #3 in Market value #24 Innovative Companies (#7 in 2011)
  13. 13. Company Profile:  Google Inc. (Google) is a global technology company focused on improving the ways people connect with information.  The Company generates revenue primarily by delivering online advertising.  As of December 31, 2011, the Company's business was focused on areas, such as search, advertising, operating systems and platforms, and enterprise.  Businesses use its AdWords program to promote their products and services with targeted advertising.  In May 2012, Google acquired Motorola Mobility Holdings, Inc. As of January 2012, over 90 million people had joined Google+
  14. 14. #4 – IBM Market Cap: $239.53 B Industry: Computer Services Founded: 1911 Country: United States CEO: Virginia Rometty Employees: 466,995 Sales: $104.51 B Headquarters: Armonk, New York Forbes Lists #34 Global 2000 #55 in Sales #17 in Profit #215 in Assets #8 in Market value
  15. 15. Company Profile:  International Business Machines Corporation (IBM) is an information technology (IT) company.  IBM operates in five segments: Global Technology Services (GTS), Global Business Services (GBS), Software, Systems and Technology and Global Financing.  GTS provides IT infrastructure services and business process services.  GBS provides professional services and application management services. Software consists of middleware and operating systems software.
  16. 16. #3 – Coca-Cola Market Cap: $173.05 B Industry: Beverages Founded: 1892 Country: United States CEO: Muhtar Kent Employees: 150,900 Sales: $48.02 B Headquarters: Atlanta, Georgia Forbes Lists #79 Global 2000 #182 in Sales #49 in Profit #285 in Assets #26 in Market value
  17. 17. Company Profile:  The Coca-Cola Company, incorporated on September 5, 1919, is a beverage company.  The Company owns or licenses and markets more than 500 nonalcoholic beverage brands, primarily sparkling beverages but also a variety of still beverages, such as waters, enhanced waters, juices and juice drinks, ready-to-drink teas and coffees, and energy and sports drinks.  It owns and markets a range of nonalcoholic sparkling beverage brands, which includes Coca-Cola, Diet Coke, Fanta and Sprite.
  18. 18. #2 – Microsoft Market Cap: $234.83 B Industry: Software & Programming Founded: 1975 Country: United States CEO: Steven Ballmer Employees: 94,000 Sales: $72.93 B Headquarters: Redmond, Washington Forbes Lists #41 Global 2000 #105 in Sales #18 in Profit #202 in Assets #10 in Market value
  19. 19. Company Profile:  Microsoft Corporation is engaged in developing, licensing and supporting a range of software products and services.  The Company also designs and sells hardware, and delivers online advertising to the customers.  It operates in five segments: Windows & Windows Live Division (Windows Division), Server and Tools, Online Services Division (OSD), Microsoft Business Division (MBD), and Entertainment and Devices Division (EDD).  The Company' products include operating systems for personal computers (PCs), servers, phones, and other intelligent devices; server applications for distributed computing environments; productivity applications; business solution applications; desktop and server management tools.
  20. 20. #1 – Apple Market Cap: $416.62 B Industry: Computer Hardware Founded: 1976 Country: United States CEO: Timothy Cook Employees: 72,800 Sales: $164.69 B Headquarters: Cupertino, California Forbes Lists #15 Global 2000 #15 in Sales #2 in Profit #141 in Assets #1 in Market value #26 Innovative Companies (#5 in 2011)
  21. 21. Company Profile:  Apple Inc. (Apple) designs, manufactures and markets mobile communication and media devices, personal computers, and portable digital music players, and sells a variety of related software, services, peripherals, networking solutions, and third-party digital content and applications.  The Company's products and services include iPhone, iPad, Mac, iPod, Apple TV, a portfolio of consumer and professional software applications, the iOS and OS X operating systems, iCloud, and a variety of accessory, service and support offerings.

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