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Practical NPD Tool For Engineers

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There are several NPD methods like Stage Gate, Mascitelli's Lean Prod Development, and you may also have heard of newer methods like Lean Startup which is picking up popularity in companies like GE. In our presentation, In this presentation we will be highlighting the unique needs of Engineering NPD and how each of the above methods fit. How to make sense of the role and use of these different methods? What method you use depends on the project type. Learn how to determine which tool to use for your specific NPD project.

These NPD Methods explain the "what" to do in NPD execution, but the teams should still manage the project and execute - this is the "how" and is usually achieved with some kind of project management tool. The fact remains that many NPD projects fail in execution by running behind schedule, wasting resources, not meeting quality and cost targets etc. This can be avoided by better project management in the NPD execution.

Below is a summary of the topics we cover in this presentation;
What are the unique needs and challenges of engineering NPD projects?
1. There are many methods in NPD like Stage-Gate, Lean Startup, Lean Prod Dev,etc…How to make sense of them and understand the roles of each.
2. The relationship between the methods and project management tools for NPD.
3. Gaps in project management tools offered today that are used in NPD
4. Introducing the Think-Plan-Plan framework for Engineering NPD execution.
5. A case study / example of how to benefit from Think-Plan-Do framework

Published in: Engineering
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Practical NPD Tool For Engineers

  1. 1. Practical “New Product Development” (NPD) For Engineers Entroids.com
  2. 2. Topics Covered • Engineering NPD – what are the unique needs and challenges • Lean startup, lean prod dev, stage gate…so many methods and how to make sense of them • NPD methods Vs project management tools • Why so many projects fail in engineering NPD • Gaps in project management tools • Introducing the Think-Plan-Do framework for Eng. NPD • Entroids case study for NPD execution p 2
  3. 3. Nature of Engineering NPD Creates Unique Challenges  Volatility  Uncertainty  Ambiguity  Complexity Challenges in Engineering NPD Execution is key to NPD success Customers Regulations Technology Market Trends Inputs Solution Value Prop. Prob. Solution Fit Product Market Fit On budget Deliver Value Prop Meet Prod. Cost On Schedule Meet Cust. Exp. Output NPD Execution Ingredients of execution • NPD method eg. StageGate • Project Management • Project team p 3
  4. 4. Role Of Methods And Tools In NPD Execution Methods = “What” to do PM Tools =“How” to do it1 2 Customers Regulations Technology Market Trends Inputs Solution Value Prop. Prob. Solution Fit Product Market Fit On budget Deliver Value Prop Meet Prod. Cost On Schedule Meet Cust. Exp. Output NPD Execution Ingredients of execution • NPD method eg. StageGate • Project Management • Project team p 4
  5. 5. NPD Methodology 1 Stage Gate – Winning At New Products Problem Addressed • People work on multiple projects • Difficult to define market needs And Measure Progress • Simple way to ensure Key Milestones Are Met Solution • Simple checklist based system • Covers all aspects & functions of product development • Useful as a communication tool for progress • Gives opportunity for Go – No go decisions 1 Dr. Robert Cooper p 5
  6. 6. NPD Methodology 2 Lean Product Development Problem Addressed • Not easy to consolidate market requirements and risk assessment • Difficult to coordinate people in matrixed organization • Not easy to quantify priorities and risks in a complex project Solution • Event based product development • Get the core team in one place for key events • Templates to quantify and prioritize requirements and risks • Simple visual scheduling tool 1 Ronald Mascitelli p 6
  7. 7. Methodology 3 Lean Startup – Build Measure Learn Problem Addressed • Most startups fail • It’s usually too late when you find flaws in a business plan • You are usually wrong with what you think customers want • Cannot predict the market • Advancing the plan is not progress Solution • Customer development • Find out what customers want with a iterative customer focused approach • Rapid hypothesis testing – value, pricing… • Focus on hypothesis, experiments & insights 1 Eric Ries p 7
  8. 8. Methodology 4 Business Model Canvas Problem Addressed • Business Plans Are Obsolete Soon After Completion • Nobody Reads A Business Plan • Are Based On Faulty Assumptions Solution • One Page Business Plan • Easy To State What Is Important • Highlight The Biggest Assumptions • Test And Iterate Business Model • Visual Dashboard 1 Alex Osterwalder p 8
  9. 9. How To Make Sense Of Methods Used For NPD Execution And more… Each method serves a unique project needs p 9
  10. 10. Two Broad Types Of NPD Projects In Engineering Companies NewnesstoCompany Newness to Market New to world (Disruptive Innovation) New to company (New product line) Major Revision (Repositioning) Minor Revision (Augmentation) New / Revolutionary Revisions / Evolutionary Different project characteristics drive different needs HighLow HighLow p 10
  11. 11. NPD Projects Have Different Characteristics & Execution Needs Schedule Quality Technology Resources Financial Market Revisions / Evolutionary Products New / Revolutionary Products Nature of Risks RiskLevel Low Risk Medium Risk High Risk Project type drives different execution methods p 11
  12. 12. New / Revolutionary Products Have Big Market And Finance Risks Focus on • Problem and solution fit • Customer feedback loops with MVP • Fail fast / pivot effectively • Business model validation • Product – market fit Project management implications • Constant customer input and testing • Flexibility to pivot quickly • Challenging customer development • Improvise & compensate for lack of expertise / technology expertise Methods That Work Best Lean Startup Methodology Business Model Canvas p 12
  13. 13. Focus on • Firm schedule expectations • Quality at launch • Product cost • Rapid learning cycles for technology development • Supply chain and manufacturing risks Project management implications • Maintain team accountability in a matrix organization • Close coupling of tasks with project needs • Internal and external communications • Keep focus on right tasks at right time Evolutionary Products Have Big Quality & Schedule Risks Methods That Work Best Lean Product Development Stage-Gate NPD p 13
  14. 14. What NPD Execution Methods Are Not? • Not The Same As Project Management • Not An Automated System • Not A Linear System • Not A Project Control Mechanism • Not A Bureaucratic System Project management is required to compliment Stage-Gate or any other method p 14
  15. 15. Methods = “What” to do PM Tools =“How” to do it1 2 Inputs Solution Value Prop. Prob. Solution Fit Product Market Fit On budget Deliver Value Prop Meet Prod. Cost On Schedule Meet Cust. Exp. Results NPD Execution Business Model Market Req. Risks Milestones Four pillars of execution Project Management Addresses The “How” In NPD Customers Regulations Technology Market Trends p 15
  16. 16. Project Management Challenges in Engineering NPD NPD Execution Challenges Focus On Important Actions Team Accountability Uncertainty Risks Dynamic Schedule Visual Communication Changing Priority & Needs MS Project and Smart Sheet do not address these challenges p 16
  17. 17. Current Tools Used In Engineering NPD Are Not Ideal. Here’s Why? Gaps That Current Tools Create For NPD MS Project Smart Sheet • Project Sitting No No • Project needs alignment No No • Effective Communication Some Better • Change Plans On The Fly Difficult Difficult • Team Member Accountability No Some • Clear focus No No • Manage Risks And Requirements No No • Monitor And Control Budget Yes Yes • Task Management Yes Yes • Collaboration Tool No Yes Clear need for a better framework for Project Management in Eng. NPD execution p 17
  18. 18. Achieve More By First Placing The Rocks. Don’t Sort The Pebbles & Sand Think-plan-do Framework Separates The Rocks From The Pebbles In Execution. Achieve More By Focusing On What Is Important • Rocks – Project Needs (Four Pillars Of NDP Execution) • Pebbles – Major Tasks Per Each Project Need • Sand – Nugget Sized Current Activities p 18
  19. 19. Entroids – Think-Plan-Do Framework For Practical Engineering NPD Tier 1: Strategic Project Needs Milestones, Risks, Requirements & Business Canvas Tier 2: Tactical Planning Execution Plan for all Strategic needs – What to do for each need Tier 3: Focus On Actions What needs to be done now to achieve your major tasks p 19
  20. 20. Entroids Think – Plan – DO Framework Seamlessly Aligns Strategic Project Needs To Current Activities 1 ENTROIDS THINK-PLAN-DO FRAMEWORK THINK Project Needs PLAN Major Tasks DO Current Actions TIER TIER TIER 2 3 Country Region Street View p 20
  21. 21. Entroids – Think-Plan-Do Framework For Practical Engineering NPD Tier 1: Strategic Project Needs Milestones, Risks, Requirements & Business Canvas Tier 2: Tactical Planning Execution Plan for all Strategic needs – What to do for each need Tier 3: Focus On Actions What needs to be done now to achieve your major tasks p 21
  22. 22. Four Pillars Of Execution Is At The Core Of NPD Project Management Success •Task management •Urgent Vs important •Visual dashboards •Reduce waste BusinessModel Requirements Risks Milestones Think-Plan-Do Framework for NPD p 22
  23. 23. The Four Pillars Of Execution That Enable NPD Success • Problem – Solution Fit • Product – Market Fit • Business Fit w Company Financial Goals • What Are The Critical Resource & Capital Requirements • Requirements / Features Which Deliver Customer Value • Prioritize Requirements Based On Customer Value vs. Efforts In Line w Business Strategy • Identify Key Deliverables At Each Milestone To Gauge Progress • Measure Of Efforts vs. Target Schedules • Identify Risks & Plan Mitigations • Optimize Resource & Capital Usage • Minimize “Do-Over” Loops p 23
  24. 24. NPD Strategic Project Need 1 Business Case / Business Model Canvas Problem Statement Solution Key Resources Unique Value Proposition Unfair Advantage Customers Channels Costs Revenues • Job To Be Done • Gains • Pains 🚚 🏬 🎁 😓 🔧 👤 💵💸 🍯 • Awareness • Sale • Delivery • Types • Persona• The secret sauce• Direct • In-Direct • Product & Support • Alternative • Drivers • External Support • Total Cost Of Ownership • Pc Price Reduction • Gain New Markets / Leadership • Gain Price vs. Value Created Capture Your Assumptions In Defining The Business Model & Experiment To Validate Them p 24
  25. 25. NPD Strategic Project Need 2 Product Requirements Product Requirements Should Be Prioritized And Communicated In A Way That The Product Development And Marketing Requirements Are Always In A Synch MUST SHOULD COULD High Priority Medium Priority Low Priority • Critical To Core Value Proposition • Cannot go to market without this • Developme nt Target • Stretch Targets For Internal Teams • Creates Wow or Significant Lead Over Competitors If Achieved MUST DO DIFFERENTIATE EVALUATE AVOID Trivial ExtremeEFFORT ExpectedDelightVALUE p 25
  26. 26. NPD Strategic Project Need 3 Risk Management NUISANCE MITIGATE IGNORE INSURE Trivial ExtremeIMPACT RareVeryLikelyPROBABILTY NPD SCHEDULEStart Launch RISKIMPACT& PROBABILITYLowHigh PLAN FINANCE DEVELOP MARKET FAILURE SUCCESS You Can Beat The Odds And Build A Thriving And Rewarding Venture By Learning To Recognize And Mitigate Risks Effectively p 26
  27. 27. NPD Strategic Project Need 4 Milestone Management Marketing Requirements Concept Feasibility Launch Partnership Business Case Prototype DFMEA Jul’ 16 Aug’ 16 Sep’ 16 Oct’ 16 Nov’ 16 Dec’ 16 Priority : High Owner: DS Planned Dt : Sep’ 16 Estimated : Nov’ 16 Gate 1 Gate 2 Gate 2 Gate 3 Gate 2 Gate 3 p 27 The Three Pillars Of Effective Milestone Management Are Risks, Assumptions And Deliverables. At Each Milestone The Risks Should Be Mitigated, Assumptions Validated, And Deliverables Achieved
  28. 28. Entroids – Think-Plan-Do Framework For Practical Engineering NPD Tier 1: Strategic Project Needs Milestones, Risks, Requirements & Business Canvas Tier 2: Tactical Planning Execution Plan for all Strategic needs – What to do for each need Tier 3: Focus On Actions What needs to be done now to achieve your major tasks p 28
  29. 29. PLAN Major Tasks Cabinet Redesign Dwgs Critical Components Prototype Build Lab Tests Jul’ 16 Aug’ 16 Sep’ 16 Oct’ 16 Nov’ 16 Dec’ 16 Priority : High Owner: DS Due Dt : Dec’ 16 Major Task 1 Major Task 2 Major Task 3 Major Task 4 p 29
  30. 30. Entroids – Think-Plan-Do Framework For Practical Engineering NPD Tier 1: Strategic Project Needs Milestones, Risks, Requirements & Business Canvas Tier 2: Tactical Planning Execution Plan for all Strategic needs – What to do for each need Tier 3: Focus On Actions What needs to be done now to achieve your major tasks p 30
  31. 31. DO Current Actions • Identify Which Dimensions Are Critical • What would be the boundary conditions from Marketing Requirements 6/29 VK • Receive Supplier Drawings For Critical Components 7/2 CG • Assess Competitive Cabinet Drawings & provide to Engineering 6/18 VV p 31
  32. 32. Navigate & Zoom In Through Details Effectively Requirement p 32
  33. 33. • Work Smart – Clearly Focus On What Is Important & Urgent • Win Time Back – Spend Less Time In Project Management • Quick Diagnostics – Easily Find What Slipped Through The Cracks • Automate Accountability – Visually See Each Team Member’s Impact • Communicate Seamlessly – Visual & List Dashboard For Planning & Performance Monitoring What Does Entroids Bring To Your New Product Development ? p 33
  34. 34. Entroids.co ENTROIDS Free Signup Click Here p.34

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