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Can Curation Make YOU a Better Blogger?How curation can increase your authority and expand your influence Presented by Oliver Starr, Chief Evangelist, Pearltrees

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Please follow @owstarr on twitter for updates and additional information.

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Curation:Cu*ra"tion (ku-ra-shun)the selection of, care for and presentationof the objects entered into a collection

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some finer points on the topic...

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Aggregation is not...

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curation

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Thinkmuseum...

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notwarehouse

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Almost Everyone is a Curator!

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Don’t Believe Me?

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Did you select your outfit today?

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The Curation Continuum

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“I’m looking for “I want to know more about “I know exactly what I’m something fun/ something in particular” looking for” Interesting” Curated ContentSerendipitous Discovery Targeted SearchHighly Random Sweet Spot for Expanding Influence and Reach Highly Specific

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Why is Curation So Important?

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5 Takeaways...

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Curation is one of thefundamental principals of the Web

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By adding curation to your skill setyou can improve the quality (andincrease the quantity) of the contentyou create and distribute

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Curating allows you to produce (andeven crowd-source) meaningfulinsight without depending completelyon your own original content

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By understanding the various curationtools you’ll be able to use them inappropriate ways - It’s a shortcut to expanding your influence!

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By making it easy for your audienceto curate the content you create, youbecome part of a larger conversation Once you become a majorcontributor to this larger group your influence expands as does your authority!

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Thank You