Forum Con - Andrew Loos - Bona Fide

1,436 views

Published on

Andrew Loos, Chief Creative Officer and Scott James, Social Media Strategist at Attack!, talk about how forum and community managers can make the right connections to strengthen their communities. We will show you case studies of what has worked and why, and provide ideas about how you and your members can work with marketers and advertisers in a completely transparent way, with the focus on connecting people to things they love in a targeted, authentic way.

Published in: Business, News & Politics
1 Comment
0 Likes
Statistics
Notes
  • Be the first to like this

No Downloads
Views
Total views
1,436
On SlideShare
0
From Embeds
0
Number of Embeds
123
Actions
Shares
0
Downloads
6
Comments
1
Likes
0
Embeds 0
No embeds

No notes for slide

Forum Con - Andrew Loos - Bona Fide

  1. 1. Bona Fide<br />Working with Marketers to create <br />authentic, fun and mutually beneficial experiences<br />
  2. 2. Creating Bona Fide Experiences<br />Evolving Roles<br />The Social Underground<br />What Works<br />Experiential Innovation Tips<br />
  3. 3. The Evolving Administrator /Moderator <br />“Real” Communities vs “Fake” Marketers<br />Monitoring vs Connecting<br />Integrated Campaigns<br />
  4. 4. Attack! Social Underground<br />Connect Brands & Advocates <br />Immersive Media<br />Transparent Strategy<br />
  5. 5. 5 Approaches That Work<br />Use Discretion<br />Make it Exclusive<br />Filter Within<br />Be Honest<br />Source Feedback <br />
  6. 6. 5 Innovation Tips<br />
  7. 7. Andrew Loos<br />Managing Partner<br />o 323.454.4472 x224<br />andrew@attackmarketing.com<br />Scott James<br />Social Media Strategist<br />o 415.433.1499 x228<br />scott@attackmarketing.com<br />

×