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Why Video is a Must-Have Sales Tool

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It’s no secret that it’s harder than ever to get engagement from prospects. In fact, HubSpot’s 2017 State of Inbound Report found that the biggest challenge facing salespeople today is finding ways to break through the barrier and get a response. The good news is that video can help you stand out, skyrocket response rates, improve engagement with prospects, and close more deals. Find out below why video is a must-have sales tool that your team should be using!

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Why Video is a Must-Have Sales Tool

  1. 1. THE NUMBER ONE DIFFICULTY FACING SALESPEOPLE TODAY IS GETTING A RESPONSE Adding video to email can boost click-through rates by 200-300% Video has been shown to triple response rates and increase the number of meetings booked by 500% of all internet traffic is projected to be video by 2021 65% of executives visit a vendor’s website after viewing a video 90% of customers say watching product videos helps them make purchasing decisions 64-85% increase in viewers' decisions to buy after watching a video 75% of late-stage prospects who received a personal video message decided to buy of businesses are already seeing success using video in sales conversations82% 25% TRISH BERTUZZI CEO, Bridge Group TIFFANI BOVA Global Customer Growth and Innovation Evangelist, Salesforce SALES MEANS ‘WHAT MAKES YOU DIFFERENT?’ PERSONAL VIDEO MESSAGES The average retention of personalized videos is 35% higher than non-personalized videos B2B video viewing spikes between 7AM and 11AM 18% of video views happen on Wednesdays, outperforming all other days of the week B2B video viewing is less on the weekends (but this might just be your chance to stand out from the competition!) Videos less than 90 seconds in length see an average retention of 53% There you have it—video can help you get noticed, get more responses, book more meetings, and ultimately close more deals. So what are you waiting for? Learn how to start selling with video today! WITH VIDEO I CAN SEE YOUR SINCERITY, I CAN TELL THAT YOU CARE, I CAN GET A FEEL FOR YOU AS A PERSON VIDEO ACCELERATES YOUR DEAL CYCLE VIDEO ALLOWS YOU TO STAND OUT VIDEO IMPROVES CONNECTIONS WITH CUSTOMERS AND PROSPECTS THREE KINDS OF VIDEO YOU SHOULD BE USING IN SALES CONVERSATIONS TIMING IS EVERYTHING THE BEST TIME TO SEND A B2B VIDEO THE BEST SALES VIDEOS ARE SHORT & SWEET PITCH DECKS & OTHER SHAREABLE CONTENT 59% of company decision makers rank video as their preferred way to learn PRODUCT DEMOS 28% of businesses are already leveraging pre-recorded demos in their sales cycle COMMUNICATION IS... 55% body language 38% tone of voice JOHN BARROWS J. Barrows Consulting 7% words you say Video allows you to harness the vocal and nonverbal aspects of communication 56% of B2B videos are less than 2 minutes long Videos between 90 seconds and 5 minutes in length retain just 37% of viewers WHY VIDEO IS A MUST-HAVE SALES TOOL START LEARNING THE HARDEST PART OF THE SALES PROCESS IS GETTING TO ENGAGEMENT