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VIDYARD PRESENTS:

VIDEO�AS�A�SALESFORCE
SUPER�TOOL
BY MIKE STARK
Here at Vidyard we help you measure the
impact of your video marketing.
Our claim to fame? We reveal who is watching
your ...
When it comes to running our business, we use
Salesforce and we create a lot of video marketing
assets to share with prosp...
And that’s why we built Vidyard for Salesforce.
Now, for the first time ever, video assets can be an
integrated part of the...
So what does video in
Salesforce look like?
Well, with our new application, you can:
Share video content in Salesforce Cha...
Let’s start with
the Video in
Chatter Part …
After installing our app, you can use the new
video publisher in Chatter to u...
Once you share your video, it’ll appear in
your Chatter feed and play directly in line.
You can also send your videos to prospects via email, right
within the Salesforce interface you know and love.
But the Best Part is
the DATA!
That sweet, sweet data…
Which you can now track in your Salesforce CRM:
This engagement data shows the video viewing history for
all of your leads and reveals what content has caught and
held th...
JUST THINK OF
THE POSSIBILITIES...
...
Collaborating with other sales reps on your team
via Chatter to find the perfect videos to share
Calls to action at the...
You can finally use video as a sales
enablement tool in combination
with your CRM.
It all starts when you install Vidyard
f...
Contact me, Mike Stark!
Mike Stark
Vidyard Software Engineer
and all around cool guy
Mike.stark@vidyard.com

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Video as a Salesforce Super Tool

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Video marketing is powerful, but it's more effective than ever when combined with your CRM.
If you're just entering the video marketing space, or if you've got a video library of hundreds of assets, you'll want to check out how you can share video using Vidyard for Salesforce and how it can help you track your video's performance directly within the Salesforce dashboard.

It's time to turn viewers into customers!

Published in: Business, Technology
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Video as a Salesforce Super Tool

  1. 1. VIDYARD PRESENTS: VIDEO�AS�A�SALESFORCE SUPER�TOOL BY MIKE STARK
  2. 2. Here at Vidyard we help you measure the impact of your video marketing. Our claim to fame? We reveal who is watching your video content, and for how long with detailed analytics. We give you video engagement data so you can transform viewers into customers.
  3. 3. When it comes to running our business, we use Salesforce and we create a lot of video marketing assets to share with prospects (it’s kind of our thing). Anyway, we figured a lot of folks were in the same boat as us and wanted a way to share video directly from their CRM.
  4. 4. And that’s why we built Vidyard for Salesforce. Now, for the first time ever, video assets can be an integrated part of the sales process from right within the Salesforce interface. Yep, it’s pretty exciting stuff.
  5. 5. So what does video in Salesforce look like? Well, with our new application, you can: Share video content in Salesforce Chatter or via email Track exactly how viewers interact with your content, and Identify your most qualified prospects based on real-time engagement data
  6. 6. Let’s start with the Video in Chatter Part … After installing our app, you can use the new video publisher in Chatter to upload and select a video to share from your library:
  7. 7. Once you share your video, it’ll appear in your Chatter feed and play directly in line.
  8. 8. You can also send your videos to prospects via email, right within the Salesforce interface you know and love.
  9. 9. But the Best Part is the DATA! That sweet, sweet data… Which you can now track in your Salesforce CRM:
  10. 10. This engagement data shows the video viewing history for all of your leads and reveals what content has caught and held their interest. This makes targeted sales conversations with your leads a breeze as you’ll have their digital body language to interpret and gain insight from.
  11. 11. JUST THINK OF THE POSSIBILITIES...
  12. 12. ... Collaborating with other sales reps on your team via Chatter to find the perfect videos to share Calls to action at the end of your shared videos prompting the next step in the buying process with another piece of video content Secure access to your Chatter videos (they’re only seen by those who you authorize!) More pipeline and closed deals generated based on your video marketing assets
  13. 13. You can finally use video as a sales enablement tool in combination with your CRM. It all starts when you install Vidyard for Salesforce in the AppExchange.
  14. 14. Contact me, Mike Stark! Mike Stark Vidyard Software Engineer and all around cool guy Mike.stark@vidyard.com Follow us on SlideShare Subscribe for blog updates Subscribe to the bi-weekly newsletter Follow us on Twitter

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