8 TIPS TO
You’ve introduced your company with an
explainer video, shared your product
offerings, and your content is developing a
strong viewership, but what’s your next
release going to feature?
Content can be difﬁcult to maintain once
you’ve started – it could be the factor
keeping you from starting altogether – so
we’ve compiled eight tips to make the
START WITH A SCHEDULE:
A roadmap scheduling releases not only keeps your ideas organized, but
also provides a motivating sense of urgency – especially if you
communicate target release dates to your eagerly awaiting audience.
Don’t over complicate production. Backgrounds
and information delivery can be simple and
consistent once you establish an overall look and
feel. If filming episodes is easy, you’re able to
deliver content quickly.
it up in parts:
Make your content go further by breaking it down
into easily consumable pieces. Releasing a snippet of
story per week can gradually build interest over time.
Use a current
video to spark Q&A
for the next one:
What would your viewers like to learn about next?
Use your most recent video to ask. Opening up an
opportunity for Q&A provides added insight into your
customer base and establishes honesty as your
McDonalds swept award shows and
impressed customers when answering
user-generated questions in their
successful ‘Our Food. Your Questions’
campaign, ultimately proving that
transparency can be a great approach.
Explore the video options available and map your
video type to speciﬁc goals you’re setting (i.e. aiming
to educate? Film a tutorial. Focusing on features? Film
a product demo).
Give ‘em a
You and your team are part of your
brand story – an inside look at your
customer service personalities is a great
way to build trust and your likability
Respond to issues
in your industry:
If there’s a hot topic in your industry,
make a video to take a side on the issue.
Chances are news outlets are searching for
more information on the topic and your
brand can be the one to deliver and
increase your credibility.
Similar to a guest blog post, you can call in an expert
to communicate your brand message.
For the 100th anniversary of Hellmann’s
mayonnaise, Unilever wanted to tell a story about
bringing people together around America’s kitchen
tables; they leveraged video and partnered with top chef
Mario Batali who cooks with a twist on their classic
product. The videos feature Batali’s how-to tips and
great storytelling by assistant cook, Mamma T.
Key Take Away
If you know your audience is interested
in your brand and topics surrounding what
you do, develop content that speaks to this
interest. Focus on simplifying production
and engaging your audience with
compelling stories and be sure to follow up
with a strong call to action.
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