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8 Tips to Deliver Great Video Content Right Now


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Video content can be difficult to maintain once you've started – it could be the factor keeping you from starting altogether – so we've compiled eight tips to make the process easier.

Published in: Business, Technology
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8 Tips to Deliver Great Video Content Right Now

  2. 2. You’ve introduced your company with an explainer video, shared your product offerings, and your content is developing a strong viewership, but what’s your next release going to feature? Content can be difficult to maintain once you’ve started – it could be the factor keeping you from starting altogether – so we’ve compiled eight tips to make the process easier:
  3. 3. #1 START WITH A SCHEDULE: A roadmap scheduling releases not only keeps your ideas organized, but also provides a motivating sense of urgency – especially if you communicate target release dates to your eagerly awaiting audience.
  4. 4. Don’t over complicate production. Backgrounds and information delivery can be simple and consistent once you establish an overall look and feel. If filming episodes is easy, you’re able to deliver content quickly.
  5. 5. #3 Package it up in parts: Make your content go further by breaking it down into easily consumable pieces. Releasing a snippet of story per week can gradually build interest over time.
  6. 6. #4 Use a current video to spark Q&A for the next one: What would your viewers like to learn about next? Use your most recent video to ask. Opening up an opportunity for Q&A provides added insight into your customer base and establishes honesty as your company’s policy.
  7. 7. Example: McDonalds swept award shows and impressed customers when answering user-generated questions in their successful ‘Our Food. Your Questions’ campaign, ultimately proving that transparency can be a great approach.
  8. 8. #5 Try�out�a�video� type�to�match�your� target’s�needs:� Explore the video options available and map your video type to specific goals you’re setting (i.e. aiming to educate? Film a tutorial. Focusing on features? Film a product demo).
  9. 9. #6 Give ‘em a backstage pass: You and your team are part of your brand story – an inside look at your customer service personalities is a great way to build trust and your likability factor.
  10. 10. #7 Respond to issues in your industry: If there’s a hot topic in your industry, make a video to take a side on the issue. Chances are news outlets are searching for more information on the topic and your brand can be the one to deliver and increase your credibility.
  11. 11. #8 Partner with an expert: Similar to a guest blog post, you can call in an expert to communicate your brand message. For the 100th anniversary of Hellmann’s mayonnaise, Unilever wanted to tell a story about bringing people together around America’s kitchen tables; they leveraged video and partnered with top chef Mario Batali who cooks with a twist on their classic product. The videos feature Batali’s how-to tips and great storytelling by assistant cook, Mamma T.
  12. 12. Key Take Away If you know your audience is interested in your brand and topics surrounding what you do, develop content that speaks to this interest. Focus on simplifying production and engaging your audience with compelling stories and be sure to follow up with a strong call to action. Follow us on SlideShare Subscribe for frequent blog updates Subscribe to bi-weekly newsletter