To YouTube & Beyond! 5 Places to Distribute Your Video Marketing Content

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With so many distribution options to attract attention and encourage engagement, here are five places where you’ll want to share your video assets to make the most of your content marketing investment. You’ve got to go beyond YouTube to make sure everyone gets to see your video marketing masterpiece!

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To YouTube & Beyond! 5 Places to Distribute Your Video Marketing Content

  1. 1. 5 PLACES WHERE INCLUDING A VIDEO WILL BOOST RESULTS 5 PLACES WHERE INCLUDING A VIDEO WILL BOOST RESULTS
  2. 2. #1 EMAIL#1 EMAIL In a GetResponse study of nearly a billion emails, those containing video had a 96% higher click-through rate when compared to non-video emails.
  3. 3. #2 WITHIN A BLOG POST#2 WITHIN A BLOG POST Google recognizes pages where a click leads to longer time spent on a page, so a video capturing viewers’ attention on your blog for even two minutes longer can make your content more sticky and more likely to show up in Google search results for a particular topic.
  4. 4. #3 YOUR WEBSITE & LANDING PAGES#3 YOUR WEBSITE & LANDING PAGES Including video on your website and product landing pages sparks immediate interest and increases conversion rates. In fact, a study by Eyeview Digital found that adding a video to a landing page can increase conversion by 80%.
  5. 5. #4 SOCIAL MEDIA CHANNELS#4 SOCIAL MEDIA CHANNELS With many social media outlets available, it’s really about choosing the most appropriate channels as each has a different purpose and audience.
  6. 6. #5 AFFILIATE BLOGGERS#5 AFFILIATE BLOGGERS Moving beyond your own blog, it’s a good idea to reach out and see how far your video can go when shared as featured content on affiliate blogs in your industry. If your video contains information of interest to bloggers with a wide reach, determine if their site coincides with your goals and connect to see if industry influencers would be interested in sharing your video in original or guest posts.
  7. 7. ADDITIONAL VIDEO MARKETING RESOURCES Subscribe to the Vidyard Blog for more video marketing insight, and view more SlideShare presentations from us on the Vidyard channel. Questions? Contact Content Marketing Manager, Jennifer Pepper.

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