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Copyright ⓒ 2002.  ZOOINNET.  All rights reserved. Video Streaming Service  In Internet Hyunje Park ZooIn Net, Co., Ltd.(w...
Contents <ul><li>Opening Remarks </li></ul><ul><li>Video Streaming Service </li></ul><ul><li>IPTV Service Model </li></ul>...
Integration of communication and broadcasting Broadband Internet extension Film Major  - prepare Internet service  Portal ...
Next Generation Broadband Internet and  Video Streaming <ul><li>Drivers of Broadband Demand </li></ul><Current Broadband> ...
Video Streaming Service <ul><li>Streaming Service =  VOD + Interactive TV </li></ul><ul><li>Approach for video streaming s...
Broadband PC Approach <ul><li>Typical approach in initial phase of broadband Internet </li></ul><ul><li>Webcasting </li></...
Usage Behavior According to Broadband Penetration Rate ※  Source: Netvalue, Feb. 2001 Percentage of Internet users using t...
Market Forecast of Korean Internet Streaming Service 한국 S/W 진흥원 (2001. 3 월 ) (Unit: million won) 2000 123,571 195,880   Ed...
Status of World-wide Webcasting <ul><li><Status of world-wide webcasting users (Unit: 10 thousand>> </li></ul>Source: KORW...
Reaction of Hollywood <ul><li>Miramax Films  </li></ul><ul><ul><li>2001.1: Announce movie download service plan with Sight...
Reaction of Portal Sites <ul><li>AOL </li></ul><ul><ul><li>2001. 10: Announce AOL 7.0 with online music transfer function ...
Digital Cable TV Approach Value Proposition Company Goal Business Area Infra Customer’s Satisfaction Full Service Provider...
Digital Cable TV Service Broadband Internet Services VoIP Telephony services Internet TV Analog/Digital CATV Services VOD ...
IPTV Approach
IPTV Service Model
Service Model <ul><li>Overall System </li></ul>Local  VOD server/ CastBox Relay CastBox Manager Telco  地域局 CastBox Relay V...
Digital Cable TV Broadcasting Service <ul><li>Overview </li></ul><ul><ul><li>Upgrade current analogue broadcasting to mult...
VOD(Video On Demand) <ul><li>Overview </li></ul><ul><ul><li>Provide video contents (movie, education, seminar material, ga...
Internet TV <ul><li>Overview </li></ul><ul><ul><li>Provide TV with Internet access service similar to PC </li></ul></ul><u...
Service Demonstration by M-Project
System Issues
System Archtecture for IPTV STB PC IP over Fibre Network Broadcast  Server Video Server Application Server Internet IP Mul...
Video Format <ul><li>MPEG2 </li></ul><ul><ul><li>Broadcasting quality video used in DVD and  HDTV (ISO standard in 1995) <...
Multicast 1 : many Transfer  A major Component of next generation Internet Local Center CMTS/NAS Multicasting Back Bone Me...
Supporing Multicasting <ul><li>Native IP multicast </li></ul><ul><ul><li>Turning on multicast function of router </li></ul...
Access Network <ul><li>Various access network </li></ul><ul><ul><li>FTTH/LAN or FTTH/VDSL is recommendable.  </li></ul></u...
SetTop Box <ul><li>Basic function </li></ul><ul><ul><li>Live broadcasting and VOD using Internet </li></ul></ul><ul><ul><l...
Settop Box Architecture(Example) GTK / Embedded Embedded Linux English Korean Japanese MPEG  VOD Embedded  Browser JAVA MP...
Concluding Remarks <ul><li>Internet is becoming a ubiquitous network for all kinds of media. </li></ul><ul><li>Video servi...
Reference <ul><li>M Consortium, M Project Overview, 1992. </li></ul><ul><li>DTVRO, Company Introduction, 1992 (www.dtvro.c...
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  1. 1. Copyright ⓒ 2002. ZOOINNET. All rights reserved. Video Streaming Service In Internet Hyunje Park ZooIn Net, Co., Ltd.(www.zooin.net) [email_address]
  2. 2. Contents <ul><li>Opening Remarks </li></ul><ul><li>Video Streaming Service </li></ul><ul><li>IPTV Service Model </li></ul><ul><li>System Issue </li></ul><ul><li>Concluding Remarks </li></ul>
  3. 3. Integration of communication and broadcasting Broadband Internet extension Film Major - prepare Internet service Portal – Audio/video service extension Internet terminal variation increment of TV and Mobile Extension of Internet streaming market Internet video streaming service Integration of communication and broadcasting <ul><li>Saturation of broadband Internet subscription </li></ul><ul><ul><li>Need next step to maintain initiative </li></ul></ul><ul><li>Lack of killer applications </li></ul><ul><li>Propagation of home Network, digital TV </li></ul><ul><li>World-wide Trend </li></ul><ul><li>Digital broadcasting deployment </li></ul>   <ul><li>A/V entertainment market extension </li></ul><ul><li>Restructuring of Webcasting business </li></ul> <ul><li>Profitable Business modelling </li></ul><ul><li>Network upgrade </li></ul>
  4. 4. Next Generation Broadband Internet and Video Streaming <ul><li>Drivers of Broadband Demand </li></ul><Current Broadband> <Next Generation Broadband> Source: Primary Research, Mckinsey and JPMS analysis
  5. 5. Video Streaming Service <ul><li>Streaming Service = VOD + Interactive TV </li></ul><ul><li>Approach for video streaming service </li></ul><ul><ul><li>Broadband PC </li></ul></ul><ul><ul><li>IPTV </li></ul></ul><ul><ul><li>Digital TV(Cable, Satellite) </li></ul></ul>
  6. 6. Broadband PC Approach <ul><li>Typical approach in initial phase of broadband Internet </li></ul><ul><li>Webcasting </li></ul><ul><ul><li>Webcasting is the term applied to an emerging group of services that use the internet to deliver content to users in ways that take on many of the characteristics of other traditional communication services&quot; (OECD, 1997) </li></ul></ul><ul><ul><li>Forrester defines Webcasting as the real-time digital delivery of audio, video, and animation over the Internet to an end user's computer.&quot; (Forrester, 1998) </li></ul></ul>
  7. 7. Usage Behavior According to Broadband Penetration Rate ※ Source: Netvalue, Feb. 2001 Percentage of Internet users using the audio-video and game protocols 0 20% 40% 60% 80% Denmark France US Singapore Hong Kong Korea Audio-Video GAMES 23.0% 25.3% 29.5% 32.0% 35.0% 73.9% 54.1% 8.6% 4.7% 5.8% 1.9% 2.9%
  8. 8. Market Forecast of Korean Internet Streaming Service 한국 S/W 진흥원 (2001. 3 월 ) (Unit: million won) 2000 123,571 195,880   Education Music Movie 222,175 2001 2002 2003 2004 2005 136,546 164,538 214,722 301,684 454,035 203,911 232,663 288,734 387,193 557,945 245,281 295,319 385,095 540,674 813,174
  9. 9. Status of World-wide Webcasting <ul><li><Status of world-wide webcasting users (Unit: 10 thousand>> </li></ul>Source: KORWA (2000.11) < The Number of World-wide webcasting companies > Japan 16% ETC 34% USA 50% Source: KORWA (2001.7) World USA Japan Korea Internet Webcasting
  10. 10. Reaction of Hollywood <ul><li>Miramax Films </li></ul><ul><ul><li>2001.1: Announce movie download service plan with SightSound Technologies </li></ul></ul><ul><li>Universal Studio </li></ul><ul><ul><li>2001.2: Contract with Intertainer to provide movie service using Internet </li></ul></ul><ul><li>Ibiztoday.com </li></ul><ul><ul><li>2001. 6: 400,000 movies per day are copied illegally in Internet. </li></ul></ul><ul><li>5 Majors ( MGM, Paramount Pictures, Universal Studio, Warner Brothers, Sony Pictures Digital Entertainment) </li></ul><ul><ul><li>2001. 8: Agree to make joint venture for Internet Movie service </li></ul></ul><ul><ul><li>MovieFly.com </li></ul></ul><ul><li>Walt Disney, 20 th Century Fox </li></ul><ul><ul><li>2001.9: Announce to found Joint company for movie service using Internet and cable </li></ul></ul><ul><ul><li>Movies.Com </li></ul></ul>
  11. 11. Reaction of Portal Sites <ul><li>AOL </li></ul><ul><ul><li>2001. 10: Announce AOL 7.0 with online music transfer function </li></ul></ul><ul><ul><li>Video clip service using Time Warner’s broadband Internet </li></ul></ul><ul><li>MSN </li></ul><ul><ul><li>Enrich video news, music video clip for broadband Internet </li></ul></ul><ul><ul><li>2001. 6: Provide VOD service (thousands of movies, TV programs, music videos) in USA </li></ul></ul><ul><li>Yahoo </li></ul><ul><ul><li>2000.6: Announce plan to provide on-line movie distribution </li></ul></ul><ul><li>Real Networks “RealOne” </li></ul><ul><ul><li>2001.12: Start RealOne service by upgrading GoldPass </li></ul></ul><ul><ul><li>Fixed monthly rate content streaming service </li></ul></ul><ul><ul><li>Contract with 50 contents providers including (MLB, NBA, PGA, ABC, Discovery, MGM, Sony) </li></ul></ul>
  12. 12. Digital Cable TV Approach Value Proposition Company Goal Business Area Infra Customer’s Satisfaction Full Service Provider Broadcasting Internet IP Telephony <ul><li>Analog Cable TV </li></ul><ul><li>Digital Cable TV </li></ul><ul><li>- VOD/N-VOD </li></ul><ul><li>EPG channel svc </li></ul><ul><li>- VOD,GOD… </li></ul><ul><li>T-Commerce </li></ul><ul><li>Internet TV </li></ul><ul><li>EPG channel svc </li></ul><ul><li>PC to PC </li></ul><ul><li>PC to Phone </li></ul><ul><li>Phone to PC </li></ul>TCP/IP Network, ATM Analog H/E Digital DMC SO Network Digital Media Center HFC FTTC,HFR FTTH Source: KDMC 2001
  13. 13. Digital Cable TV Service Broadband Internet Services VoIP Telephony services Internet TV Analog/Digital CATV Services VOD Services <ul><li>EPG sercice </li></ul><ul><li>Analogue cable TV service </li></ul><ul><li>Digital calbe TV service ( Basic, Tier, Premiums) </li></ul><ul><li>Movies In Demand </li></ul><ul><li>Education N- VOD </li></ul><ul><li>Digital Music Choice </li></ul><ul><li>InternetTV Portal </li></ul><ul><li>T-commerces </li></ul><ul><li>e-mail & Web surfing </li></ul><ul><li>Weather service </li></ul><ul><li>News services </li></ul><ul><li>ISP service </li></ul><ul><li>regional portal ( e-commerces) </li></ul>Source: KDMC 2001
  14. 14. IPTV Approach
  15. 15. IPTV Service Model
  16. 16. Service Model <ul><li>Overall System </li></ul>Local VOD server/ CastBox Relay CastBox Manager Telco 地域局 CastBox Relay VOD server IP Back- bone IP Network 建物 (FTTH) STB TV 建物 (FTTH/LAN) STB TV … 建物 (ADSL) VDSL STB TV … NVOD server IDC Live server Local VOD server VDSL CastBox Relay CastBox Relay CastBox Relay PC PC PC
  17. 17. Digital Cable TV Broadcasting Service <ul><li>Overview </li></ul><ul><ul><li>Upgrade current analogue broadcasting to multi-channel digital broadcasting </li></ul></ul><ul><ul><li>Provide PC with broadcasting service like TV using webcasting </li></ul></ul><ul><ul><li>Provide various type of service(Basic,Tier,Premium) </li></ul></ul><ul><ul><li>Upgrade sevice quality by integrating video and data </li></ul></ul><ul><li>service </li></ul>air satellite PP Basiic subscriber Plus subscriber High class subscriber Basic Tier Premium service charge In Demand subscriber
  18. 18. VOD(Video On Demand) <ul><li>Overview </li></ul><ul><ul><li>Provide video contents (movie, education, seminar material, game, and sports) in full-motion TV quality </li></ul></ul><ul><ul><li>Provide various type of service(R-VOD,N-VOD,PPV) according to contents and period </li></ul></ul><ul><ul><li>Divide into membership or PPV service according to contents </li></ul></ul><ul><li>Service type </li></ul><ul><ul><li>R-VOD : Consist of recent movies, popular sports or game, installed in RDC </li></ul></ul><ul><ul><li>N-VOD : Consist of education, old movies or cook, installed in IDC </li></ul></ul><ul><ul><li>PPV : Consist of movie, sports, game and install in IDC </li></ul></ul>
  19. 19. Internet TV <ul><li>Overview </li></ul><ul><ul><li>Provide TV with Internet access service similar to PC </li></ul></ul><ul><ul><li>Provide TV browser </li></ul></ul><ul><ul><li>Enable synchronized interface with data broadcasting and high speed internet access service, and broadcasting </li></ul></ul><ul><ul><li>Provide contents(news, weather, stock, shopping) and information using Internet </li></ul></ul><ul><li>Service type </li></ul><ul><ul><li>Information : news, weather, law, real estate, education, broadcasting, entertainments, sports </li></ul></ul><ul><ul><li>T-Commerce : on-line stock trading, on-line shopping, on-line banking, on-line auction </li></ul></ul><ul><ul><li>Communication : mail, chatting, phone, video conferencing, video phone </li></ul></ul>
  20. 20. Service Demonstration by M-Project
  21. 21. System Issues
  22. 22. System Archtecture for IPTV STB PC IP over Fibre Network Broadcast Server Video Server Application Server Internet IP Multicast IP Unicast HTTP IMAP IP Router Database Operational Support System Headend OSS Home Network Mail Server IP Router IP Router IP Router Home G/W
  23. 23. Video Format <ul><li>MPEG2 </li></ul><ul><ul><li>Broadcasting quality video used in DVD and HDTV (ISO standard in 1995) </li></ul></ul><ul><ul><li>SD quality video with 4-6Mbps </li></ul></ul><ul><ul><li>Hard to provide without FTTH </li></ul></ul><ul><li>MPEG4 </li></ul><ul><ul><li>Able to provide same quality to MPEG2(4Mbps) with 1-2Mbps rate </li></ul></ul><ul><ul><li>Weak standard </li></ul></ul><ul><ul><li>Weak encoding tools </li></ul></ul><ul><ul><li>Need high performance machine at decoding </li></ul></ul><ul><li>MPEG1 </li></ul><ul><ul><li>Well announced Format(ISO standard in 1992) </li></ul></ul><ul><ul><li>VTR quality in 1.5Mbps </li></ul></ul><ul><ul><li>Higher video quality In 2Mbps (comparable to 4Mbps MPEG2) </li></ul></ul>
  24. 24. Multicast 1 : many Transfer A major Component of next generation Internet Local Center CMTS/NAS Multicasting Back Bone Media Server
  25. 25. Supporing Multicasting <ul><li>Native IP multicast </li></ul><ul><ul><li>Turning on multicast function of router </li></ul></ul><ul><ul><li>High cost to replace equipment without multicasting function </li></ul></ul><ul><ul><li>Incompatibility between equipments </li></ul></ul><ul><ul><li>Overhead to router </li></ul></ul><ul><li>Application level multicast with hardware </li></ul><ul><ul><li>Using Add-on equipment(or software) beside router </li></ul></ul><ul><ul><li>No need to modify existing network </li></ul></ul><ul><ul><li>Partial optimization </li></ul></ul><ul><li>Cache server </li></ul><ul><ul><li>Emulation of multicasting </li></ul></ul><ul><ul><li>Typical style of CDN </li></ul></ul><ul><ul><li>Several servers addition by emulating multicasting </li></ul></ul><ul><ul><li>No standard </li></ul></ul>
  26. 26. Access Network <ul><li>Various access network </li></ul><ul><ul><li>FTTH/LAN or FTTH/VDSL is recommendable. </li></ul></ul><ul><ul><li>Multiple ADSL may be used for apartment without FTTH. </li></ul></ul><ul><ul><li>Cable TV network is proper for live service, but not good for VOD. </li></ul></ul><ul><li>QoS </li></ul><ul><ul><li>Design network with sufficient bandwidth in order to provide required speed </li></ul></ul><ul><ul><li>Save Bandwidth </li></ul></ul><ul><ul><ul><li>Using MPEG1 or MPEG4 </li></ul></ul></ul><ul><ul><ul><li>Using Multicasting </li></ul></ul></ul><ul><ul><li>Provide QoS </li></ul></ul><ul><ul><ul><li>Using add-on QoS equipment </li></ul></ul></ul><ul><ul><ul><li>Using MPLS network equipment </li></ul></ul></ul>
  27. 27. SetTop Box <ul><li>Basic function </li></ul><ul><ul><li>Live broadcasting and VOD using Internet </li></ul></ul><ul><ul><li>MPEG1, 2, 4 decoding </li></ul></ul><ul><ul><li>Electronic Programming Guide(EPG) </li></ul></ul><ul><ul><li>Internet access(Web browsing and E-mail) </li></ul></ul><ul><ul><li>Interactive using Remote control (optional keyboard) </li></ul></ul><ul><li>Platform </li></ul><ul><ul><li>Imbedded Linux </li></ul></ul><ul><ul><ul><li>Low Cost </li></ul></ul></ul><ul><ul><ul><li>Stable </li></ul></ul></ul><ul><ul><li>Windows CE </li></ul></ul><ul><ul><ul><li>Compatible with MS applications </li></ul></ul></ul><ul><ul><ul><li>High cost </li></ul></ul></ul>                                                             
  28. 28. Settop Box Architecture(Example) GTK / Embedded Embedded Linux English Korean Japanese MPEG VOD Embedded Browser JAVA MP3 e-mail WEB Surfing Plug-in Live Update Flash Player MPEG-4 Player SSL JAVA Script Audio Image Chinese DVD (Digital Video Disc) PVR (Personal Video Recorder) TV controller (ATVEF)
  29. 29. Concluding Remarks <ul><li>Internet is becoming a ubiquitous network for all kinds of media. </li></ul><ul><li>Video service is a killer application for next generation broadband Internet. </li></ul><ul><li>IPTV approach to support TV, PC and etc. is a major trend – specially in east Asia where broadband Internet is prevalent. </li></ul><ul><li>Video streaming service should be accessed from the system and network viewpoint. </li></ul>
  30. 30. Reference <ul><li>M Consortium, M Project Overview, 1992. </li></ul><ul><li>DTVRO, Company Introduction, 1992 (www.dtvro.com). </li></ul><ul><li>Korea Digital Cable Media Center, Digital Cable TV Deployment Plan, 1991 (www.dmc21.com). </li></ul><ul><li>Zooinnet, Company Introduction, 1992 (www.zooin.net). </li></ul>

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