Paying Ads to Sell Books is an                                    expense not an investment                               ...
What are most self published                                        authors are doing?                                    ...
Buy My Book!                                                               Stephanie Kuehnert©Felipe Huicochea/VideoMarket...
X   Buy My Book!©Felipe Huicochea/VideoMarketingBuzz.com All rights reserved                                              ...
Why is an expense?                    •       It’s linear.You have one chance to close the sale.                    •     ...
There is a better way                                                                   ... and is far more profitable©Feli...
YourOwnWebsite.com  Buy My Book!                                                               Stephanie Kuehnert©Felipe H...
Why is a better way?                    •       You are building your reputation as an author.                    •       ...
When you build an                                                               Audience you can...                    •  ...
What’s the next step?                                                                    ... you only need 3 things.©Felip...
3 Essentials                    •       Your own website and domain name.                    •       An autoresponder serv...
Set a deadline and take action!©Felipe Huicochea/VideoMarketingBuzz.com All rights reserved
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Book advertising and Marketing

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Paying Ads to Sell Books is an expense not an investment ... avoid falling into the trap. Discover How to Become a Recognized Authority, Extend Your Reach, Share Your Message With The World, And Save Hundreds of Thousands of Dollars (And Years of Effort) Building Your Platform

Published in: Self Improvement
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Book advertising and Marketing

  1. 1. Paying Ads to Sell Books is an expense not an investment ... avoid falling into the trap©Felipe Huicochea/VideoMarketingBuzz.com All rights reserved
  2. 2. What are most self published authors are doing? ... and why it’s the wrong approach©Felipe Huicochea/VideoMarketingBuzz.com All rights reserved
  3. 3. Buy My Book! Stephanie Kuehnert©Felipe Huicochea/VideoMarketingBuzz.com All rights reserved
  4. 4. X Buy My Book!©Felipe Huicochea/VideoMarketingBuzz.com All rights reserved Stephanie Kuehnert
  5. 5. Why is an expense? • It’s linear.You have one chance to close the sale. • You are not building assets. Once the visitor is gone, is gone. • Your ability to optimize your campaign is very limited.You can only test and track your ads, and that’s only part of the equation.©Felipe Huicochea/VideoMarketingBuzz.com All rights reserved
  6. 6. There is a better way ... and is far more profitable©Felipe Huicochea/VideoMarketingBuzz.com All rights reserved
  7. 7. YourOwnWebsite.com Buy My Book! Stephanie Kuehnert©Felipe Huicochea/VideoMarketingBuzz.com All rights reserved
  8. 8. Why is a better way? • You are building your reputation as an author. • You are building an audience. Your subscriber list is an asset • You can test, track and optimize on both ends, your ads and conversions in your own website. Your website becomes an asset. • You increase your online visibility and positioning.©Felipe Huicochea/VideoMarketingBuzz.com All rights reserved
  9. 9. When you build an Audience you can... • Communicate with your subscribers regularly and build a relationship with them. • Promote upcoming books, presell books and promote related products. • Develop additional information products, materials and build a business around your book. • Increase your revenue so you can reach broader audiences and perpetuate your message.©Felipe Huicochea/VideoMarketingBuzz.com All rights reserved
  10. 10. What’s the next step? ... you only need 3 things.©Felipe Huicochea/VideoMarketingBuzz.com All rights reserved
  11. 11. 3 Essentials • Your own website and domain name. • An autoresponder service. • An incentive to offer in exchange of the visitors email address.©Felipe Huicochea/VideoMarketingBuzz.com All rights reserved
  12. 12. Set a deadline and take action!©Felipe Huicochea/VideoMarketingBuzz.com All rights reserved

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