Video Camp Austin Media Training Rev

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http://www.phenixpublicity.com - Rusty Shelton, Managing Director at Phenix & Phenix, presentation from http://www.videocampaustin.com

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  • After an interview filled with one word answers, gum under Dave’s desk, a claim that acting “bores” him, David Letterman concludes with the now famous line:
  • Video Camp Austin Media Training Rev

    1. 1. Rusty Shelton<br />Managing Director<br />@RustyShelton<br />@Phenixandphenix<br />www.Phenixpublicity.com<br />X-Treme Close-up: Getting Comfortable on Camera<br />
    2. 2. Where Are We Headed?<br />Famous flame-outs<br />How to hone your message<br />Put your dog outside<br />TV—What you can expect<br />Dress to impress<br />Video book reviews<br />Q/A<br />
    3. 3. “There's so much we have in common. I can't be cool. I can't be laid back and it's something that happened and I want to celebrate it.” ~ Tom Cruise <br />
    4. 4. Tom’s Takeaways<br />You can be cool; even in love<br />Don’t try to be something you’re not<br />Don’t get emotional on camera<br />
    5. 5. "I personally believe that U.S. Americans are unable to do so because, uh, some, people out there in our nation don't have maps and, uh, I believe that our, uh, education like such as, uh, South Africa and, uh, the Iraq, everywhere like such as…”<br /> ~ Miss Teen South Carolina, Caitlin Upton<br />
    6. 6. Caitlin’s Map to Success<br />Be prepared for any question that might come your way<br />Use a bridging statement if you get off track<br />Don’t dwell on a poor performance—have a sense of humor<br />
    7. 7. “Joaquin, I'm sorry you couldn't be here tonight.”<br />
    8. 8. Don’t Walk This Line<br />Don’t put gum under the host’s table<br />Get familiar with the show ahead of time<br />Never get combative with the host<br />Stay away from drugs<br />Trim your Unabomber beard<br />
    9. 9. Preparation: Honing Your Message<br />Nothing calms the nerves like preparation <br />“Authentic” doesn’t mean unprepared<br />Give yourself some time to plan<br />Select 3-4 points you want to get across in your video/interview<br />Practice, practice, practice<br />Your spouse can be a combative interviewer<br />Film it (but don’t upload) <br />No excuse to be robotic on camera, but get comfortable with your message<br />Have tips or statistics related to your topic (cite them)<br />
    10. 10. Preparation: Honing Your Message (con’d)<br />Be “format-friendly”<br />Who is your audience for this video? <br />Literary crowd? (shoot in a library)<br />Active audience? (shoot on a running trail)<br />For TV—review the market, format and pitch<br />Don’t offer a Christian anecdote on KVUE<br />Give market-specific examples (you may not be in Austin)<br />Know your competition<br />Who else has videos in this space? <br />For TV—watch past interviews<br />
    11. 11. Preparation: Honing Your Message (con’d)<br />What makes you qualified to speak on this topic? <br />Expert<br />Observer<br />Participant<br />Think about visual elements<br />Are there props, images or other items that will enhance the effectiveness of your message?<br />Are you filming in a setting that will somehow distract the viewer?<br />
    12. 12. Video Preparation: Setting Your Stage<br />Control your environment<br />Put the dog outside<br />Mute your cell (and housephone)<br />Guard the doorbell (FedEx WILL show up)<br />Is it trash day?<br />The Earl Woods effect<br />What makes you comfortable? <br />Spouse in the room (behind the camera)?<br />Anderson Cooper’s face on the camera?<br />A giant poster board with your main points on the wall?<br />
    13. 13. A Polished Performance<br />What? <br />In 30 seconds or less, what is your bottom-line message?<br />Why? <br />What makes this important to the viewer?<br />Who?<br />What makes you the expert?<br />Where?<br />Where can the audience go for further information?<br />
    14. 14. Understanding Video Formats<br />In-Studio/Prepared Video Setting<br />Talk shows, news programs, panel discussions<br />Preparation: watch past shows/practice <br />Remote Location<br />Book signings, events, speaking engagements<br />Preparation: visit the site/think about issues<br />Satellite/Looking Straight into the Camera<br />The camera is your interviewer<br />Preparation: get comfortable with the camera<br />
    15. 15. TV Interviews: What to Expect Pre-Interview<br />Getting prepped:<br />Nancy Grace didn’t read your book last night<br />Hair/makeup<br />The Green Room<br />Read over your material in advance<br />Remember you are the expert<br />Prepare your voice<br />Stay hydrated<br />Avoid coffee, dairy products and alcohol<br />
    16. 16. TV Interviews: What To Expect on the Air<br />Your language:<br />Get to the point<br />Be animated<br />Avoid jargon<br />Raise and lower pitch of voice, not volume<br />Watch uh’s and um’s<br />Use verbal lists to highlight your points:<br />“The three ways this will affect the average American are, one…”<br />“The five reasons VideoCamp Austin rocked are...”<br />Illustrate your message with metaphors or anecdotes<br />
    17. 17. TV Interviews: Behold the Power of The Bridging Statement<br />Allow time to construct an answer <br />Deflect difficult questions<br />Flag statements <br />Examples:<br />That’s a good point...<br />On the other hand…<br />The key issue here is…<br />More to the point …<br />People always ask me this question…<br />
    18. 18. Your On-Camera Presence: Act Natural<br />Your body language:<br />Keep gestures to a minimum<br />Don’t look at the ceiling<br />Lean in toward the interviewer/camera (within reason)<br />Slumping or laid-back approach = “I don’t want to be here”<br />Your presence:<br />Standing <br />Don’t tap your feet, sway or bounce<br />Sitting<br />Cross your legs away from the camera<br />Match the interviewer’s posture (leaning in vs. sitting back)<br />
    19. 19. What to Wear: Present the Right Image<br />Dress according to your audience<br />For TV: Conservative/business casual is a safe bet<br />AVOID:<br />Hats, glasses and flashy jewelry<br />White/black/red<br />Visible logos of companies or brands<br />Busy patterns (pin-stripes, polka-dots and tweed)<br />ENCOURAGED:<br />Match sock color to pant color<br />Wear warm, neutral colors<br />For TV: Arrive camera-ready and bring a change of clothes<br />
    20. 20. What to Wear: Guys, Put Your Best Foot Forward<br />A jacket or sports coat to break up solid colors<br />Avoid jeans and shorts<br />Slacks for casual interviews<br />Suit and tie for evenings, hard news and other interviews of serious nature<br />Make-up not necessary, but accept if offered<br />
    21. 21. What to Wear: Ladies, Be Careful With Fasion<br />This year’s fashion = next year’s hands over eyes<br />No dangly earrings or noisy bracelets<br />Make-up: wear subtle colors, slightly heavier than everyday look<br />For women who don’t wear makeup, powder and lipstick are encouraged.<br />
    22. 22. A Brief Word on Video Book Reviews<br />Publishers will trip over themselves to get free books to you<br />What better way to attract attention in a certain space?<br />“Often book reviews are conversation-enders. They need to be conversation-starters.” <br /> –Arianna Huffington<br />
    23. 23. Thank you so much for being a part of VideoCamp Austin!<br />Let’s connect:<br />@RustyShelton<br />@Phenixandphenix<br />www.phenixpublicity.com<br />Questions?<br />

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