How to put a video ad on your website

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So you’ve purchased your video ad (from Viddyad) and want to add to it your website. We know that video is more engaging and that when you put it on your site, your 53 times more likely to appear on the first page of Google. But there are so many ways to put your video up on your site, which way is best?

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How to put a video ad on your website

  1. 1. How  to  put  your  Video  ad  on  your  website  
  2. 2. Which  way  is  best  ?> So  you’ve  purchased  your  video  ad  (from  Viddyad)  and   want  to  add  to  it  your  website.    We  know  that  video  is  more  engaging  and  that  when  you   put  it  on  your  site,  your  53  Dmes  more  likely  to  appear  on   the  first  page  of  Google.  
  3. 3. How  upload  your  video  Ad  onto  your  website  using  YouTube  -­‐>   But  there  are  so  many  ways  to  put  your  video  up  on   your  site,  which  way  is  best?   OR   Paid  alternaDves  to  YouTube  and  Vimeo    
  4. 4. This  is  the  default  hosDng  soluDon  in  Viddyad.  Once  you  purchase   your  Viddyad,  you’re  only  one  click  away  from  puPng  it  live  on   YouTube  for  everyone  to  see.   Once,  you’ve  uploaded  your  video  to  YouTube,  you  should  see   opDons  beneath  your  video,  as  shown  on  the  next  slide  :  
  5. 5. Click,  Share,  then  Embed.  You  should  now  see  the  code  that  you  will   need  to  include  in  your  webpage  to  show  the  video.  Below  the   “embed  code”  you  will  also  see  opDons,  where  you  can  set  the  size   that  you  want  the  video  to  be  when  it  appears  on  your  site.       You  can  also  set  whether  you  would  like  YouTube  to  “show  suggested   videos”  when  the  video  is  finished  playing.  We  would  suggest  turning   this  off,  as  this  might  encourage  your  visitors  to  leave  your  page  aYer   viewing  the  video,  or  worse,  it  could  show  videos  which  your   compeDtors  may  have  on  YouTube.   How  to  get  your  video  from  YouTube  to  your  website   Check  out  the  advantages/disadvantages    of  using  YouTube  on  your  site  -­‐>  
  6. 6. Using  YouTube  on  your  site   Advantages     •  YouTube  is  the  second  largest   search  engine,  so  when  the  video   is  played  on  your  site,  it  will  count   to  your  YouTube  views,  which   only  increases  your  Brand’s   authority   •  It’s  fast  and  easy,  YouTube  has   largest  collecDon  of  Videos  online   so  in  using  it,  you’re  lePng  the   market  leader  look  aYer  all  of  the   hassle  of  hosDng  video   •  It’s  free   Disadvantages     •  YouTube  can  include  ads  for   other  services,  before,  over  or   during  you  video.   •  InteracDvity,  you  can  place  links   on  top  of  your  video,  but  these   links  can  only  point  to  other   YouTube  videos,  playlists  or   channels.  I.e.  you  can’t  link  to  a   page  on  your  own  website  
  7. 7. You  can  easily  add  your  video  to  Vimeo  once  you’ve  downloaded  it   from  Viddyad.       However,  you  will  need  to  sign  up  to  Vimeo  Pro,  if  your  video  is  for   commercial  use,  e.g.  and  ad  (hps://vimeo.com/pro).     Once  you’ve  uploaded  your  video  to  Vimeo,  click  the  “Share  icon”   in  the  top  right  of  your  video-­‐  see  next  slide  for  image  -­‐>  
  8. 8. You  will  now  see  a  pop  up  which  includes  the  “embed”  code  that   you  will  need  to  include  in  your  webpage  to  show  the  video,  as   shown  here:  
  9. 9. Below  the  “embed  code”  you  will  also  see  opDons,  where  you   can  set  the  size  that  you  want  the  video  to  be  when  it  appears   on  your  site.  You  can  also  set  what  colour  you  want  your  video   controls  to  be.        A  Dp  here  would  be  to  turn  off  the  “intro”  informaDon,  which   can  appear  over  your  video,  e.g.  the  Dtle  etc..    and  un-­‐select   the  opDon  to  “Show  text  link  underneath  this  video”   How  to  get  your  video  from  Vimeo  to  your  website  
  10. 10. Using  Vimeo  on  your  site     Advantages     •  No  ads,  Vimeo  won’t  ad  any  other   commercial  elements  to  your  video,   either,  before,  over  or  aYer   •  It’s  fast  and  easy,  Vimeo  is  again  a   market  leader  and  your  video  will  be   supported  by  a  large  and  fast   network  of  servers,  while  also  being   searchable  on  their  highly  trafficked   site   •  OpDons,  Vimeo  has  a  nice   combinaDon  of  opDons  for  color  and   size   Disadvantages     •  You  will  need  to  sign  up  for  Vimeo   Pro  which  costs  $159  per  year   •  InteracDvity,  you  can’t  place  links   over  your  video  
  11. 11. Paid  alterna<ves  to  YouTube  and  Vimeo  
  12. 12. Paid  alternaDves  to  YouTube/Vimeo     Homepage:  hp://sproutvideo.com     Video  hosDng  can  be  expensive  and  complicated.  SproutVideo  wants  to  make  it   inexpensive  and  easy.  We  have  all  of  the  features  you  need  to  make  your  video   campaigns  successful  at  a  price  that  will  make  you  wonder  why  the  other  guys   charge  so  much.     How  to  embed  your  video:      hp://sproutvideo.com/help/embedding_videos/how_do_i_embed_a_video     Pricing:  hp://sproutvideo.com/pricing     IniDal  free  trial,  then  between  $10  –  $750  a  month  
  13. 13. Paid  alternaDves  to  YouTube/Vimeo     Homepage:  hp://www.viddler.com       Today,  Viddler  creates  and  delivers  secure,  interacDve  media  soluDons  for   business  communicaDon,  learning,  and  publishing  clients  in  more  than  150   countries.  Our  dedicated  team  ensures  integraDon,  measurement,  visibility  and   delivery  of  interacDve  media  elements  anywhere  in  the  world  on  all  leading   devices.       How  to  embed  your  video:     hps://support.viddler.com/entries/20710723-­‐How-­‐to-­‐Embed-­‐a-­‐Video     Pricing:    no  public  informaDon  on  their  site  
  14. 14. Paid  alternaDves  to  YouTube/Vimeo     Homepage:  hp://vzaar.com     vzaar  is  an  online  video  hosDng  service,  which  launched  in  2007.  The  site  supports   video  streaming,  embedding,  sharing,  and  video  storage.  Originally  targeted  at   eBay  sellers,  the  service  expanded  in  2008  and  now  provides  online  video   services  designed  for  business  and  other  commercial  operaDons.     How  to  embed  your  video:     hps://vzaar.com/help/kb/video-­‐and-­‐technical-­‐quesDons/where-­‐to-­‐find-­‐your-­‐ embed-­‐codes     Pricing:  hp://vzaar.com/pricing     IniDal  free  trial,  then  between  $16  –  $320  a  month  
  15. 15. Paid  alternaDves  to  YouTube/Vimeo     Homepage:  hp://wisDa.com     WisDa  provides  video  hosDng  for  businesses  and  personal  users.  The  WisDa   applicaDon  includes  detailed  analyDcs  (such  as  viewer  heatmaps)  and  integraDons   with  external  stats  tools  like  Google  AnalyDcs.  The  WisDa  interface  allows  for   complete  customizaDon  of  the  video  player,  post  and  pre-­‐roll  behavior  of  the   video,  and  an  API  which  allows  users  to  make  customizaDons  to  their  videos,   accounts,  and  staDsDcs  programmaDcally  on  the  back  end.     How  to  embed  your  video:     hp://wisDa.com/doc/embedding     Pricing:  hp://wisDa.com/pricing     IniDal  free  trial,  then  between  $0  –  $300  a  month  
  16. 16. Click  here  to  create  your  own  video  ad   now  on  Viddyad.com  

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